Background Keyword Phrase Tool
SpyFu is one of the more feature rich tools, but has the Attractive interface out there. SpyFu provides SEO and PPC spy tool choices . Keyword Phrase Tool
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform across the spectrum of SEO tooling, but for this review we are focusing on its own ad hoc keyword lookup capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in during SpyFu, however I started from the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Keywords to observe outcomes differed between each of my opponents. Were IT consultant advertising, internet shopping, pcmag, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might hunt for (such as publishers such as PCMag) as well as to find associated search results and vulnerable competitor sites.
After conducting searches on my five evaluation terms, I discovered that SpyFu produces and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a key word could be worth. After searching”digital advertising,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to key word summary, related keywords, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That’s only for a single keyword question, showing SpyFu will arguably the most granular research into key word data of all the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown as well as how many unique advertisers had appeared on the key word in the last year. I got exactly the same level of price breakdown when I clicked on the Related Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a particular price per day, daily search volume, difficulty score, and much more.
In the bottom of the results that are key word was that the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Pro equally offer a much more comprehensive breakdown in this respect. SpyFu targets monthly price, which may or may not be important to your small business. Results like the Advertiser History chart, a long list and complex diagram of the advertisements appearing on this search page as time passes, was somewhat too in the weeds for me as a newcomer SEO instrument user. But for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Keyword Phrase Tool
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 websites. For your PPC version you can also see a graph which goes back over a span of a few years demonstrating that the overall number of key words being bid on by all three websites. You may also rollover the graph to find key words specific to only two of those websites if you feel the 3rd site may not be doing as great a job (or vice versa) as two of those other sites. It will also show you the PPC budgets of those sites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click. You can view and download those key words for your use. As you can see I’m on the advertisements tab however, the choices are comparable once you click on the organic tab (on the top box, the organic one at the underside shows you total organic key words ).
Switching between the natural tab and the ppc tab (as well as the Total # of organic search phrases + PPC ad budget should also give you a good idea of which of the bigger sites are more to the PPC or SEO aspect of things that may be a good barometer to check at if you chance to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might break out parts of the principal domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Ad History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (using a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Keyword Phrase Tool
Keyword Management and Reviews
Keyword direction is baked in to SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of the desk are the keyword you’ve researched and booted yourself, or high keyword class tips from SpyFu. At the top right of the desk you can subsequently add selected key words to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Best Lists segment with concentrated lists of domain names and key words like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the choices.
Next to Leading Lists, there is a dedicated Company Leads tab. This basically acts the exact same manner You enter industries and key words, a place, and refine results using filters such as AdWords budget and SEO clicks. The search then returns a list of URL leads with this site advertising budget and contact information that is accessible that may subsequently be exported into your CRM or direct management system. I’d like to see SpyFu go a step further with this and integrate its SEO lead lists directly with a platform like Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a beta lead generation tool, but that is the closest comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for keyword groups . The templates can be downloaded by users from the SpyFu website and upload into an AdWords account.
The platform also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated keyword study and rank tracking within a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped key words plotted against SEO rank, traffic worth, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then add a new project. It is the best and only case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you take You start ongoing monitoring that reports back together with domain rankings and keyword position changes and’ve identified. I was able to set up custom SEO reports in a few simple measures: Enter a domain name then choose whether or not to run a document on SpyFu’s suggested custom keywords or domain keywords. I entered my five custom key words in a field, chose up to five competitors’ URLs, then was given the choice to run either a one time report or a recurring report.
That sort of analysis is another area where SpyFu stands outside, since it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the tool built an interactive data visualization which showed where PCMag key words overlapped with our competitors. There’s also what SpyFu calls for a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This research breakdown is another feature that will help unearth ways for you to acquire an SEO advantage. Keyword Phrase Tool
With the SEO performance of its Solution, SpyFu has introduced a study tool called Nacho Analytics, which offers access to the web analytics of sites. Through this stage, you can see time-of-day traffic sections, and behavior that is on-page.
Keyword Advertisement History
Keyword Ad History will show you, through color coded bars often the Keyword appeared in a domain’s PPC campaign alongside any changes in the ad copy (all of which can be exported into excel). It goes back to 2006 via the Bonus History Button and shows a year’s worth of data up front.
So it is pretty straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here’s the advertisement history of this keyword”, plain and simple. Typically, if you find a key word being promoted on by a PPC advertiser persistent you can look to apply that ad copy technique to some market of that larger keyword. If I had been advertising for”hotels in Oklahoma” I would listen to that which ad copy has been successful, as time passes, for this main/core keyword”hotels”.
Domain Ad History
Domain Ad History is similar to Keyword Advertisement History except it shows the Keyword history of a domain.
This instrument is useful in Taking a Look at keywords that have been effective for Your opponents (or bigger players on your market ) and which ones they attempted and abandoned (which may be ones for you to avoid from the gate). All of this presumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic term connections, Publicly available keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you can also filter from CPC, look volume, and you can also exclude keywords.
For me personally, I prefer to use the Organic key words found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a research instrument versus a keyword research tool. Keyword Phrase Tool
Pricing and Plans
As I mentioned, SpyFu’s Basic plan begins at $33 per Month when billed yearly (or $39 per month ). Though, contrary to other tools in this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not price by search results. All plans come with an infinite number of comparison search results name, key word, keyword group, backlink, and domain combined with data export. The performance you get with SpyFu for the price is a significant factor in the reason we gave it an Editors’ Choice, and the boundless search volumes make the instrument much more appealing for ad hoc keyword research.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed annually) bumps leads and contacts to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the company has slashed on its pricing since our original inspection, making it attractive to SMBs.
I find their tools useful for research. I don’t use Their Keyword Smart Search described above but the number of data which They give (in a simple fashion) in the price points that they provide is quite A nice combination. SpyFu makes its way Each undertaking. Keyword Phrase Tool