Introduction Keyword Planner Competition
SpyFu is among the more feature rich tools, but has the Least attractive interface on the market. SpyFu provides SEO and PPC spy tool choices alongside their very own keyword research tool. Keyword Planner Competition
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this particular review we are focusing on its own ad hoc lookup capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Direction capabilities and recommendations are built in during SpyFu, but I began from the Keyword Research tab.
When I used the Exact Same set of five Keywords to observe how outcomes differed between each of my opponents. The five key words I used were digital marketing pcmag, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that businesses might search for (such as publishers such as PCMag) as well as to find related search results and vulnerable competition sites.
I found that, after conducting searches in my five evaluation terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with how much money a keyword is worth. After searching”digital advertising,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to key word summary, related key words, advertiser background, ranking history, backlinks, keyword grouping, and SERP analysis. That is just for one key word revealing SpyFu will the most granular deep-dive investigation into data of the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the keyword in the past year. I received the same level of cost breakdown once I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty score, and much more.
At the bottom of the results was that the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Guru both provide a more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History chart, a long list and complicated diagram of the advertisements appearing on this search page over time, was somewhat too from the weeds for me as a newcomer SEO tool user. However, for digital marketers and advertisers, SpyFu can be a gold mine. Keyword Planner Competition
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 websites. For your PPC version you may also find a graph which goes back over a period of a couple years demonstrating the general amount of key words being bid on by all 3 websites. You can also rollover the graph to find keywords specific to only 2 of the sites if you feel the 3rd website may not be doing as great a job (or vice versa) as 2 of the other sites. It is going to also show you that the PPC budgets of those websites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click it will show you the Key words in whatever bucket you click. You can see and download those key words for your use. As you can see I’m on the advertisements tab but the options are similar when you click on the natural tab (on the top box, the natural one at the bottom shows you complete organic key words ).
Switching between the natural tab and the ppc tab (also as the Total # of organic search phrases + PPC ad budget must also give you an notion of what of the bigger sites are more to the PPC or SEO aspect of things that may be a good barometer to look in if you chance to be focusing on one area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and also are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the site might split parts of the main domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Advertisement History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Keyword Planner Competition
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using minimal search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four main metrics where keyword research is worried. On the left of the table are either the keyword you’ve researched and booted yourself, or top keyword group suggestions from SpyFu. On the top right of the table you can then add selected keywords to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep link between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists section with concentrated lists of domain names and key words like”Domains That Pay the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the options.
Alongside Top Lists, there is a dedicated Business Leads tab. This basically acts exactly the same way You enter a place, businesses and keywords, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with the monthly advertising budget and contact information that may then be exported into your CRM or direct management system of that site. I’d like to view SpyFu go a step further with this and integrate its own SEO lead lists straight with a platform like Salesforce$75.00 at salesforce.com, but this instrument is already ahead of the curve. SEMrush has a beta generation instrument, but that’s the closest comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups in hundreds of businesses. The templates can be downloaded by users from the SpyFu website and upload into a AdWords account.
The system also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank tracking within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you set up multiple jobs tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and include a new project. It is the only and greatest example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you take You ‘ve identified and begin monitoring that reports back together with domain rankings and keyword position changes. Using the tab, I was able to set up custom SEO reports in a few straightforward steps: Enter a domain name then choose whether or not to run a report on SpyFu’s suggested custom key words or domain keywords. I entered my five habit key words in a field, chose up to five competitors’ URLs, and then was given the choice to run a report or a recurring report.
This sort of aggressive analysis is another area in which SpyFu stands outside, since it also includes a tool called”Kombat” that is available from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool built an interactive information visualization which showed where PCMag key words overlapped with our opponents. There’s also what SpyFu calls for a”key word world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature that will help unearth ways for you to acquire an SEO advantage on your competitors. Keyword Planner Competition
With the SEO functionality of its main Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the internet analytics of different sites. Through this stage, you can see segments, time-of-day visitors, and search-engine behaviour.
Keyword Ad History
You will be shown by Advertisement History, via colour coded bars, how frequently the Keyword appeared in a domain’s PPC campaign alongside any modifications in the ad copy (all of which can be exported to excel). It goes back to 2006 through the Bonus History Button and reveals a year’s worth of data.
So it’s fairly straightforward, which is what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the ad history of the key word”, plain and simple. Typically, if you find a keyword being advertised on by a PPC advertiser that is good consistent you can look to apply that advertisement copy technique to a niche market of the keyword that is bigger. If I had been advertisements for”resorts in Oklahoma” I would listen to what ad copy was successful, as time passes, for this main/core keyword”hotels”.
Domain Ad History
Except it shows the, domain Ad History is similar to Keyword Advertisement History Keyword history of a particular domain.
This instrument is useful in looking at keywords that have been effective for Your opponents (or larger players on your market ) and which ones they attempted and left (which may be ones that you prevent from the gate). All this presumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic word relationships, Publicly available keyword information, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. You could filter search volume, by CPC as you can see, and you might exclude key words.
For me, I would rather use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a competitive search instrument versus a search tool. Keyword Planner Competition
Pricing and Strategies
Since I said, SpyFu’s Fundamental plan begins at $33 each Month when billed annually (or $39 month-to-month). Though, contrary to other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All plans come with an infinite number of backlink name, key word group, domain, and competitor/domain comparison search results along with boundless data export. The performance that you get with SpyFu for the price is a significant element in the reason we gave it an Editors’ Choice, along with the search volumes make the tool even more attractive for keyword research that is ad hoc.
That is not to mention SpyFu does not cap anything. The Fundamental Plan gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) bumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the firm has actually slashed on its pricing since our original review, making it attractive to SMBs.
I find their tools pretty helpful for research. I do not use Their own Keyword Smart Search that They give (in a simple fashion) at the price points they give is quite A nice combination. SpyFu makes its way into my toolbox on just about Every project. Keyword Planner Competition