Background Keyword Planner
SpyFu is among the feature rich tools, but has the Attractive interface out there. SpyFu provides SEO and PPC spy tool choices along with their very own keyword research tool. Keyword Planner
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do throughout the spectrum of SEO tooling, but with this review we’re focusing on its own ad hoc keyword research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Direction capabilities and recommendations are built in throughout SpyFu, but I began from the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to see how outcomes differed between every one of my opponents. Were online shopping , digital marketing, pcmag, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that businesses might search for (such as publishers like PCMag) as well as to discover associated search results and vulnerable competition sites.
I discovered that, after conducting searches on my five evaluation terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with how much money a key word could be worth. After hunting”digital marketing,” for example, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word summary, related keywords, advertiser history, status background, backlinks, keyword grouping, and SERP analysis. That’s only for a single key word showing SpyFu will arguably the most granular deep-dive investigation into key word data of all the tools I analyzed.
Atop the results, SpyFu gave me not only CPC for the Keyword, but a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the keyword in the last year. I got the exact same level of cost breakdown when I clicked on the Related Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a specific cost every day, daily search volume, difficulty rating, and more.
In the bottom of the results was that the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Guru both offer a more detailed breakdown in this regard. SpyFu focuses. Results such as the Advertiser History graph, a long list and complex diagram of the advertisements appearing on this search page over time, was somewhat too from the weeds for me as a novice SEO instrument user. But for advertisers and digital marketers, SpyFu is a gold mine. Keyword Planner
With SpyFu Kombat you can look at overlapping and site specific keywords For up to 3 sites. For your PPC version you may also see a graph which goes over a period of a couple years demonstrating that the overall amount of keywords being bid on by all three websites. You may also rollover the chart to see key words specific to just two of those websites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as two of the other websites. It is going to also show you that the PPC budgets of the websites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you the Key words in whatever bucket you click, towards the right of this graph. You can view and download those keywords for your use. As you can see I am on the advertisements tab however, the choices are comparable once you click the natural tab (on the top box, the organic one at the underside shows you total organic key words ).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic keywords + PPC ad budget must also give you a good notion of which of the larger sites are more into the PPC or SEO side of things that may be a good barometer to look in if you chance to be focusing on one place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might split parts of the principal domain, perhaps a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Keyword Planner
Keyword Management and Reviews
Keyword management is baked into SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty rating, and monthly price. These are SpyFu’s four chief metrics where key word research is worried. On the left of this table are the key words you’ve researched and booted yourself, or top keyword class suggestions from SpyFu. On the top right of the desk you can subsequently add selected keywords to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there is a Top Lists section with targeted lists of domain names and key words like”Assets Which Pay the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are a few of the options.
Next to Top Lists, there’s a dedicated Company Leads tab. This acts exactly the same manner as a keyword search: You enter businesses and key words, a place, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of URL leads with that site’s monthly ad budget and contact information that is available that can then be exported to your CRM or direct management system. I’d like to view SpyFu go a step farther with this and incorporate its SEO lead lists directly with a stage like Salesforce$75.00 at salesforce.com, but the tool is currently ahead of the curve. SEMrush has a beta lead generation tool, but that’s the closest any other optimization product that I tested comes to exactly what SpyFu offers.
But, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups that are key word in hundreds of industries. The templates can be downloaded by users from the SpyFu site and then upload into a AdWords account.
The system also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank tracking in a campaign. My SpyFu is just available in paid plans (not the free trial), but it lets you install multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then add a new project. It is the only and best case in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you choose Keywords you’ve identified and start continuing monitoring that reports back with domain positions and keyword ranking changes. Using the tab, I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name choose if to run a report on SpyFu’s suggested domain key words or custom key words. I entered my five custom keywords in a field, picked up to five competitors’ URLs, and then was given the option to run a report or a recurring monthly report.
That sort of competitive analysis is just another area in which SpyFu stands outside, since it also includes a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument quickly built an interactive information visualization that showed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature that helps unearth ways to gain an SEO advantage. Keyword Planner
With the SEO performance of its product, SpyFu has introduced a study tool called Nacho Analytics, which offers access to the internet analytics of different websites. Through this stage, you can see time-of-day visitors sections, and search-engine behaviour.
Keyword Advertisement History
Advertisement History will show you, through colour bars, how frequently the Key words appeared in a domain’s PPC campaign along with any changes in the ad copy (all of which may be exported into excel). It reveals a year’s worth of information and goes back to 2006 through the Bonus History Button.
So it’s fairly straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here is the ad history of the key word”, plain and simple. If you see a key word being advertised on by a PPC advertiser that is good consistent then it’s possible to look to employ that ad copy technique to some market of the keyword. If I had been advertising for”hotels in Oklahoma” I might listen to what ad copy has been successful, over time, for this main/core key word”resorts”.
Domain Ad History
Except it reveals the, domain Ad History Is like Keyword Advertisement History Keyword history of a particular domain.
This instrument is useful in Taking a Look at keywords Which Have Been effective for Your opponents (or bigger players on your niche) and which ones that they attempted and left (which may be ones that you prevent from the gate). All of this presumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes term connections, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you could also filter search volume, by CPC, and you can also exclude keywords.
For me personally, I would rather use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive research tool versus a research tool. Keyword Planner
Pricing and Plans
Since I just mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed annually (or $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search success. All programs come with an infinite number of domain name, key word collection, backlink, and comparison search results combined with data export. The functionality that you receive with SpyFu for your price is a significant element in why we gave it an Editors’ Choice, along with the search volumes make the instrument even more attractive for ad hoc study that is keyword.
That is not to say SpyFu doesn’t cap anything. The Basic Program gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed yearly ) bumps leads and contacts to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has slashed on its pricing since our review, making it attractive to SMBs.
I find that their tools pretty useful for search. I do not use Their Keyword Smart Search which They provide (in a simple fashion) at the price points that they give is quite A combination that is wonderful. SpyFu makes its way Every project. Keyword Planner