Introduction Keyword Planner Tool
SpyFu is among the more feature rich tools, but has the Least appealing interface out there. SpyFu offers SEO and PPC spy application choices . Keyword Planner Tool
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform across the spectrum of SEO tooling, but for this review we are focusing on its ad hoc lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Keyword recommendations and direction capabilities are built in throughout SpyFu, however I began from the Keyword Research tab.
When I used exactly the same set of five Key words to see how outcomes differed between every one of my opponents. The five key words I used were online shopping , electronic marketing, pcmag, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might search for (such as publishers like PCMag) and to find related search results and vulnerable competition sites.
I found that after conducting searches in my five test terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much money a key word could be worth. After hunting”digital marketing,” for example, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word overview, related key words, advertiser background, status background, backlinks, keyword grouping, and SERP analysis. That’s only for one key word query, revealing how SpyFu does arguably the most granular deep-dive investigation into data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown as well as the number of unique advertisers had emerged on the keyword in the past year. I got the exact same degree of cost breakdown when I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific price per day, daily search volume, difficulty score, and much more.
At the bottom of the keyword results was the SERP analysis. This broke down each URL from the search results page, though KWFinder and Moz Pro both offer a more comprehensive breakdown in this regard. SpyFu focuses on monthly cost, which may or may not be significant to your business. Results like the Advertiser History chart, a long list and complicated diagram of the ads appearing on that search page over time, was somewhat too in the weeds for me as a novice SEO tool user. But for digital marketers and advertisers, SpyFu can be a gold mine. Keyword Planner Tool
With SpyFu Kombat you can look at overlapping and website specific keywords To get up to 3 websites. For the PPC version you may also find a graph which goes back over a period of a few years demonstrating that the general amount of keywords being bid on by all 3 websites. You can also rollover the graph to see key words specific to just two of those websites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as 2 of those other websites. It is going to also show you the PPC budgets of those websites in addition to the number of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle graph it will show you the Key words in whatever bucket you click. You can view and download those keywords for your own use. As you can see I am on the ads tab however, the options are comparable once you click the organic tab (on the top box, the organic one on the bottom shows you complete organic key words ).
Switching between the organic tab and the ppc tab (also as the Overall # of organic keywords + PPC ad budget must also give you a good notion of what of the bigger sites are more to the PPC or SEO aspect of things which can be a good barometer to look at if you chance to be concentrating on one place on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might break out parts of the principal domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Keyword Planner Tool
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, problem score, and monthly cost. All these are SpyFu’s four main metrics where key word research is worried. On the left of the table are the key words you’ve researched and booted yourself, or top keyword group suggestions from SpyFu. At the top right of this desk you can then add chosen keywords for lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists segment with concentrated lists of domain names and key words like”Domains That Pay the Most On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the options.
Alongside Top Lists, there’s a dedicated Business Leads tab. This basically acts exactly the exact same way as a key word search: You enter businesses and keywords, a place, and refine outcomes using filters such as AdWords budget and SEO clicks. The research returns a list of leads with this site’s monthly advertising budget and available contact information that may then be exported to your CRM or direct management system. I’d love to see SpyFu go a step further with this and incorporate its SEO lead lists straight using a stage such as Salesforce$75.00 at salesforce.com, but the tool is currently ahead of the curve. SEMrush includes a beta generation tool, but that’s the closest comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for keyword groups . The templates can be downloaded by users from the SpyFu site and upload into an AdWords account.
The platform also includes deeper SEO campaign management With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank monitoring in a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then add a new project. It is the only and best example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you take You begin continuing tracking that keyword ranking changes and reports back together with domain positions and’ve identified. I was able to set up custom SEO reports in a few simple measures: Enter a domain name and then choose whether or not to conduct a report on SpyFu’s suggested custom key words or domain keywords. I entered my five custom keywords chose up to five opponents’ URLs, and then was given the choice to run either a one time report or a recurring report.
That Type of analysis is just another area in which SpyFu stands out, as it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument built an interactive information visualization that showed where the top keywords of PCMag overlapped with our competitors. There’s also what SpyFu calls a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature which will help unearth ways for you to gain an SEO edge. Keyword Planner Tool
With the SEO performance of its main Solution, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the web analytics of other sites. Through this platform, you can view search-engine behaviour visitors, and segments.
Keyword Advertisement History
Keyword Ad Background will show you, via colour coded bars, how often the Key words appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which may be exported into excel). It reveals that a year’s worth of data up front and extends back to 2006 via the Bonus History Button.
So it is fairly straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the ad history of this key word”, plain and simple. If you see a key word being promoted on by a fantastic PPC advertiser consistent then it’s possible to look to apply that ad copy technique to some niche market of the keyword that is larger. If I were advertisements for”hotels in Oklahoma” I might listen to that which ad copy was successful, as time passes, for this main/core key word”hotels”.
Domain Advertisement History
Domain Ad History is similar to Keyword Ad History except it reveals the Key word history of a particular domain.
This tool is useful in Taking a Look at keywords Which Have Been effective for Your opponents (or larger players in your market ) and which ones that they attempted and abandoned (which could be ones that you avoid from the gate). All this assumes the domain you are currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic word relationships, Publicly accessible keyword information, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. You could also filter by CPC, look volume as you can see, and you might also exclude key words.
For me personally, I prefer to use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a research instrument versus a search tool. Keyword Planner Tool
Pricing and Plans
Since I just said, SpyFu’s Fundamental plan begins at $33 each Month when billed yearly (or $39 per month ). Though, contrary to other tools within this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All programs have an infinite number of domain name, keyword collection, backlink, and comparison search results along with data export. The performance you receive with SpyFu for the cost is an important element in the reason we gave it an Editors’ Choice, and the boundless search volumes make the tool even more appealing for research that is keyword that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Basic Program provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) bumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has slashed on its pricing.
I find that their tools useful for research. I don’t use Their Keyword Smart Search that They give (in a straightforward fashion) at the price points they give is very A combination that is nice. SpyFu makes its way into my toolbox on just about Each project. Keyword Planner Tool