Introduction Keyword Popularity Checker
SpyFu is one of the feature rich tools, but likely has the Least attractive interface on the market. SpyFu offers SEO and PPC spy tool options alongside their very own keyword research tool. Keyword Popularity Checker
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do across the spectrum of SEO tooling, but for this particular review we are focusing primarily on its own ad hoc lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Recommendations and management capacities are built in throughout SpyFu, but I began in the Keyword Research tab.
When testing each tool, I used the same set of five Keywords to observe how outcomes differed between every one of my competitors. The five key words I used were pcmag, electronic advertising, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that businesses might search for (including publishers such as PCMag) as well as to discover related search results and vulnerable competition sites.
I found that, after running searches on my five test terms SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much cash a key word could be worth. After hunting”digital marketing,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser background, status background, backlinks, keyword group, and SERP analysis. That’s only for a single key word query, showing how SpyFu will the most granular investigation into data of the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown as well as how many unique advertisers had appeared on the key word in the past year. I got the same degree of price breakdown when I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a specific cost every day, daily investigation volume, difficulty score, and much more.
In the bottom of the results that are key word was the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Guru equally provide a much more comprehensive breakdown in this respect. SpyFu focuses on monthly price, which might or may not be significant to your business. Results like the Advertiser History graph, a lengthy list and complex diagram of the advertisements appearing on this search page as time passes, was somewhat too in the weeds for me as a novice SEO instrument user. However, for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Keyword Popularity Checker
With SpyFu Kombat you can look at overlapping and site key words For up to 3 websites. For your PPC version you may also find a chart which goes over a span of a few years demonstrating that the overall amount of key words being bid on by all three sites. You may also rollover the chart to find keywords specific to only two of those websites if you feel the 3rd site may not be doing as good a job (or vice versa) as two of those other websites. It is going to also show you that the PPC budgets of the sites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click, towards the right of this graph. You can see and download those keywords for your use. As you can see I’m on the ads tab however, the choices are comparable once you click the natural tab (on the top box, the natural one on the underside shows you total organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic keywords + PPC ad budget should also give you an idea of which of the larger sites are more to the PPC or SEO side of things which can be a good barometer to look in if you happen to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might break out parts of the principal domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Keyword Popularity Checker
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, problem rating, and monthly price. These are SpyFu’s four main metrics where keyword research is worried. On the left of the desk are the keyword you have researched and grouped yourself, or high keyword class tips from SpyFu. At the top right of the table you can subsequently add chosen key words for lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with targeted lists of domain names and key words like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the options.
Alongside Leading Lists, there’s a dedicated Business Leads tab. This acts the same manner as a search: You enter a place, key words and businesses, and refine results using filters like AdWords budget and SEO clicks. The search returns a list of leads with the monthly ad budget and contact information that can be exported into your CRM or direct management system of this site. I’d love to view SpyFu go a step further with this and incorporate its own SEO lead lists straight with a stage like Salesforce$75.00 in salesforce.com, but the instrument is currently ahead of the curve. SEMrush has a lead generation instrument, but that is the closest any other optimization merchandise that I tested comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for key word groups . The templates can be downloaded by users in the SpyFu website and then upload to an AdWords account.
The platform also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated keyword study and rank monitoring within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you set up multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then include a new job. It is the best and only case in this roundup of SEO-focused PM.
There is also Keywords you’ve identified and begin tracking that keyword position changes and reports back together with weekly domain positions. Utilizing the webpage, I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name and choose if to run a document on SpyFu’s suggested domain keywords or custom key words. I entered my five habit key words chose up to five opponents’ URLs, and then was given the choice to run either a one-off report or a recurring monthly report.
This Type of competitive analysis is another area in which SpyFu stands outside, since it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the tool built an interactive information visualization which revealed where the top key words of PCMag overlapped with our opponents. There is also what SpyFu calls for a”key word world,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This research breakdown is just another feature that will help ways for one to gain an SEO edge on your competitors. Keyword Popularity Checker
Along with the SEO performance of its Solution, SpyFu has introduced a study tool called Nacho Analytics, which provides access to the web analytics of websites. Through this stage, you can view time-of-day visitors segments, and search-engine behaviour.
Keyword Ad History
You will be shown by keyword Ad History, through coded bars, how frequently the Key words appeared in a domain PPC campaign along with any changes in the ad copy (all of which may be exported into excel). It reveals that a year’s worth of data up front and extends back to 2006 through the Bonus History Button.
So it is pretty straightforward, and that’s exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here is the ad history of this keyword”, plain and simple. If you find a keyword being promoted on by a good PPC advertiser consistent it’s possible to look to employ that ad copy technique to a niche market of that larger keyword. If I had been advertisements for”hotels in Oklahoma” I might pay attention to that which ad copy was successful, over time, for this main/core key word”hotels”.
Domain Advertisement History
Except it shows the domain Ad History is similar to Keyword Advertisement History Key word history of a specific domain.
This tool is useful in Taking a Look Your opponents (or bigger players in your niche) and which ones that they attempted and abandoned (which may be ones that you avoid from the gate). All this presumes the domain you are researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic word relationships, Publicly available keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you can filter by CPC, look volume, and you can also exclude keywords.
For me, I would rather use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a research instrument versus a keyword search tool. Keyword Popularity Checker
Pricing and Plans
Since I mentioned, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (roughly $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search success. All programs come with an unlimited number of domain name, keyword, keyword group, backlink, and competitor/domain comparison search results along with unlimited data export. The functionality that you get with SpyFu for the cost is an important element in why we gave it an Editors’ Choice, along with the boundless search volumes make the instrument even more appealing for ad hoc research that is keyword.
That is not to mention SpyFu does not cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) bumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. The company has really slashed its pricing.
I find that their tools useful for search that is aggressive. I do not use Their own Keyword Smart Search as described above but the number of data which They give (in a straightforward fashion) at the price points that they give is quite A combination that is wonderful. SpyFu makes its way into my arsenal on just about Every undertaking. Keyword Popularity Checker