Background Keyword Popularity Research
SpyFu is among the more feature rich tools, but has the Least appealing interface out there. SpyFu offers SEO and PPC spy tool choices alongside their keyword search tool. Keyword Popularity Research
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but with this review we’re focusing on its own ad hoc lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Recommendations and management capacities are built in throughout SpyFu, however I started from the Keyword Research tab.
When I used the same set of five Keywords to see how outcomes differed between each of my opponents. Were digital marketing, pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that businesses might hunt for (such as publishers such as PCMag) and to discover associated search results and vulnerable competition websites.
I found that, after conducting searches in my five test terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much money a key word is worth. After hunting”digital marketing,” for instance, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to key word overview, related key words, advertiser background, status background, traffic, key word grouping, and SERP analysis. That is only for a single keyword query, revealing SpyFu does the most granular research into data of all the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Keyword, however a daily and yearly cost breakdown in addition to how many unique advertisers had appeared on the keyword in the last year. I received exactly the same level of cost breakdown when I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular price per day, daily investigation volume, difficulty score, and much more.
In the bottom of the results that are keyword was that the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Guru equally provide a more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on that search page over time, was a bit too from the weeds for me as a newcomer SEO instrument user. But for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Keyword Popularity Research
With SpyFu Kombat you can look at overlapping and website Certain keywords To get up to 3 websites. For your PPC version you can also see a chart which goes over a period of a couple years demonstrating the general amount of keywords being bid on by all three sites. You may also rollover the graph to see key words specific to just two of those websites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as two of the other sites. It is going to also show you the PPC budgets of the websites in addition to the number of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click. It is possible to view and download those keywords for your own use. As you can see I’m on the ads tab but the options are similar when you click the natural tab (on the upper box, the organic one at the underside shows you total organic key words ).
Switching between the organic tab and the ppc tab (also as the Total # of organic keywords + PPC ad budget must also give you a good notion of what of the larger sites are more to the PPC or SEO side of things that may be a good barometer to check at if you chance to be focusing on a single place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at how a site might split parts of the main domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (with a link to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Keyword Popularity Research
Keyword Management and Reviews
Keyword direction is baked into SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using minimal search volume, CPC, problem score, and monthly cost. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of the desk are either the keyword you have researched and booted yourself, or high keyword group suggestions from SpyFu. On the top right of this table you can then add chosen key words to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists segment with targeted lists of domains and keywords like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Next to Top Lists, there is a dedicated Company Leads tab. This essentially acts the same manner You enter a location, businesses and key words, and refine outcomes using filters such as AdWords budget and SEO clicks. The search returns a list of URL leads with this site advertising budget and contact information that can subsequently be exported to lead management system or your CRM. I’d love to view SpyFu go a step farther with this and integrate its SEO lead lists directly using a stage such as Salesforce$75.00 in salesforce.com, but the instrument is already ahead of the curve. SEMrush has a beta generation tool, but that is the closest any other optimization merchandise I tested comes to exactly what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups . The templates can be downloaded by users in the SpyFu site and then upload to an AdWords account.
The platform also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank tracking in a campaign. My SpyFu is just available in paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then include a new job. It is the best and only example in this roundup of SEO-focused PM.
There is also Keywords youstart continuing tracking that keyword position changes and reports back with weekly domain positions and’ve identified. Using the tab, I was able to prepare custom SEO reports in a few simple steps: Enter a domain name and then choose whether or not to conduct a document on SpyFu’s suggested domain keywords or custom keywords. I entered my five custom keywords in a field, picked up to five opponents’ URLs, and then was given the option to run either a report or a report.
That Type of analysis is another area where SpyFu stands outside, as it also includes a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool built an interactive data visualization which showed where PCMag key words overlapped with our competitors. There’s also what SpyFu calls for a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This study breakdown is just another feature which will help ways to acquire an SEO edge on your competitors. Keyword Popularity Research
With the SEO performance of its primary Solution, SpyFu has introduced a research tool named Nacho Analytics, which offers access to the web analytics of websites. Through this stage, you can view time-of-day visitors sections, and behavior that is on-page.
Keyword Ad History
Advertisement Background will show you, via coded bars, how frequently the Key words appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which can be exported into excel). It reveals a year’s worth of data and extends back to 2006 through the Bonus History Button.
So it’s fairly straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the ad history of this keyword”, plain and simple. Normally, if you see a keyword being advertised on by a PPC advertiser consistent it’s possible to look to employ that advertisement copy technique to some niche market of the keyword. If I had been advertising for”hotels in Oklahoma” I would listen to what ad copy has been successful, over time, for this main/core key word”hotels”.
Domain Advertisement History
Except it shows the, domain Ad History Is like Keyword Ad History History of a specific domainname.
This tool is useful in Taking a Look at keywords Which Have Been effective for Your competitors (or bigger players on your market ) and which ones that they tried and left (which could be ones that you prevent from the gate). All of this presumes the domain you’re currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes term relationships, Publicly available keyword data, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. You can filter by CPC, look volume as you can see, and you can exclude keywords.
For me, I prefer to use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a research tool versus a keyword research tool. Keyword Popularity Research
Pricing and Plans
As I mentioned, SpyFu’s Fundamental plan starts at $33 each Month when billed yearly (or $39 month-to-month). Though, contrary to other tools within this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All plans have an infinite number of key word, keyword collection domain, backlink, and comparison search results along with unlimited data export. The performance that you receive with SpyFu for the price is an important element in why we gave it an Editors’ Choice, and the unlimited search volumes make the tool even more appealing for research that is keyword that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Basic Plan provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed yearly ) lumps leads and contacts to 500 and per week tracked keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the firm has slashed its pricing.
I find their tools pretty useful for research. I do not use Their own Keyword Smart Search explained above but the number of data that They provide (in a simple fashion) at the price points that they provide is quite A wonderful combination. SpyFu makes its way into my arsenal on just about Each project. Keyword Popularity Research