Introduction Keyword Popularity Tool
SpyFu is among the more feature rich tools, but has the Attractive interface out there. SpyFu provides SEO and PPC spy tool options alongside their keyword research tool. Keyword Popularity Tool
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we are focusing on its ad hoc lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in throughout SpyFu, but I started in the Keyword Research tab.
When testing each tool, I used the Exact Same set of five Key words to see how results differed between each of my opponents. Were internet shopping , electronic marketing, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might search for (such as publishers such as PCMag) as well as to discover related search results and vulnerable competition websites.
After conducting searches I found that SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much money a keyword could be worth. After hunting”digital marketing,” for instance, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to key word summary, related keywords, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That is only for one key word revealing SpyFu does the most granular deep-dive research into keyword data of the tools I tested.
Atop the results, SpyFu gave me not only CPC for the Key word, but a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the key word in the last year. I got exactly the same degree of price breakdown when I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty rating, and much more.
At the bottom of the keyword results was that the SERP analysis. This broke down each URL in the search results page, even however KWFinder and Moz Pro both offer a much more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a long list and complex diagram of the ads appearing on that search page over time, was a bit too from the weeds for me as a novice SEO instrument user. But for digital marketers and advertisers, SpyFu is a gold mine. Keyword Popularity Tool
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 sites. For your PPC version you may also find a graph which goes back over a span of a few years showing the general number of keywords being bid on by all 3 websites. You can also rollover the chart to see keywords specific to only 2 of the websites if you are feeling the 3rd website may not be doing as great a job (or vice versa) as two of those other sites. It will also show you that the PPC budgets of those sites as well as the number of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle chart it will show you that the Key words in whatever bucket you click, to the right of this chart. You can view and download those keywords for your use. As you can see I am on the ads tab however, the options are similar when you click the organic tab (on the top box, the organic one on the underside shows you complete organic key words ).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget must also give you a good notion of which of the larger sites are more into the PPC or SEO aspect of things which can be a fantastic barometer to check at if you happen to be concentrating on one area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain name on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at how a site might split parts of the main domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (using a link to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Keyword Popularity Tool
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, problem rating, and monthly cost. These are SpyFu’s four chief metrics where key word research is concerned. On the left of the table are either the key words you’ve researched and grouped yourself, or top keyword class suggestions from SpyFu. At the top right of the desk you can then add chosen key words for lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound link between SEO and client relationship management (CRM). In the List Builder tab, there is a Best Lists segment with concentrated lists of domain names and key words like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the options.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This acts the exact same way You enter a place, businesses and key words, and refine outcomes using filters such as AdWords budget and SEO clicks. The search returns a list of leads with this site advertising budget and contact information that is accessible that can then be exported into your CRM or lead management system. I’d love to view SpyFu proceed a step further with this and integrate its SEO lead lists straight with a stage such as Salesforce$75.00 in salesforce.com, but this tool is already ahead of the curve. SEMrush has a beta lead generation tool, but that’s the closest any additional optimization merchandise I tested comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for key word groups in hundreds of industries. Users can download the templates in the SpyFu site and then upload to an AdWords account.
The platform also includes deeper SEO campaign management Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank monitoring in a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you set up multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and add a new job. It’s the only and best case in this roundup of built-in, SEO-focused PM.
There is also Keywords you’ve identified and begin continuing monitoring that reports back together with weekly domain positions and keyword position changes. I was also able to set up custom SEO reports in a few simple measures: Enter a domain name choose if to conduct a report on SpyFu’s suggested custom key words or domain key words. I entered my five habit key words in a field, chose up to five competitors’ URLs, and then was given the choice to run a one-off report or a recurring monthly report.
That sort of analysis that is aggressive is another area in which SpyFu stands out, since it also includes a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument built an interactive information visualization that showed where PCMag’s top keywords overlapped with our opponents. There is also what SpyFu calls for a”keyword world,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature that will help ways for you to acquire an SEO edge. Keyword Popularity Tool
With the SEO functionality of its product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to other sites’ web analytics. Through this platform, you can see time-of-day traffic, segments, and on-page behavior.
Keyword Advertisement History
Keyword Ad Background will show you, through colour coded bars, how often the Keyword appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which can be exported into excel). It shows that a year’s worth of data and goes back to 2006 through the Bonus History Button.
So it is pretty straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here is the ad history of this key word”, plain and simple. If you see a key word being advertised on by a PPC advertiser that is good consistent then it’s possible to look to apply that ad copy technique to a niche market of that keyword that is bigger. If I were advertisements for”resorts in Oklahoma” I would pay attention to that which ad copy was successful, as time passes, for that main/core keyword”hotels”.
Domain Ad History
Except it shows the, domain Ad History Is like Keyword Ad History Key word history of a domainname.
This instrument is useful in Taking a Look at keywords that have been effective for Your opponents (or larger players in your niche) and which ones they tried and left (which could be ones for you to avoid out of the gate). All this assumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic term relationships, Publicly available keyword information, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you could also filter search volume, from CPC, and you might exclude keywords.
For me personally, I would rather use the PPC keywords as well as the Organic key words found In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive search tool versus a search tool. Keyword Popularity Tool
Pricing and Plans
As I just mentioned, SpyFu’s Basic plan begins at $33 per Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not price by search success. All programs come with an unlimited number of competitor/domain comparison search results , key word, keyword group, backlink, and domain name along with data export. The functionality you get with SpyFu for the price is a significant element in why we gave it an Editors’ Choice, and the search volumes make the tool much more attractive for research that is ad hoc.
That is not to mention SpyFu does not cap anything. The Basic Program provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed yearly ) lumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. The firm has really slashed on its pricing.
I find that their tools helpful for search. I don’t use Their Keyword Smart Search as described above but the amount of data that They give (in a simple fashion) in the price points they give is very A wonderful combination. SpyFu makes its way Every project. Keyword Popularity Tool