Introduction Keyword Position Analyzer
SpyFu is one of the more feature rich tools, but has the Least attractive interface on the market. SpyFu provides SEO and PPC spy application options along with their very own search tool. Keyword Position Analyzer
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform across the spectrum of SEO tooling, but with this review we are focusing on its own ad hoc keyword research capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and management capacities are built in throughout SpyFu, however I began in the Keyword Research tab.
When I used the Exact Same set of five Key words to observe how results differed between every one of my competitors. Were IT consultant advertising, online shopping, pcmag, and small business bookkeeping. I chose this combination to simulate real-world terms that companies might hunt for (including publishers like PCMag) as well as to find related search results and vulnerable competitor websites.
I found that after conducting searches on my five test terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with how much money a keyword could be worth. After searching”digital advertising,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into keyword summary, related keywords, advertiser history, status background, backlinks, keyword group, and SERP analysis. That’s only for a single keyword revealing SpyFu will arguably the most granular investigation into data of all the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Key word, but a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the past year. I received exactly the exact same degree of price breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific price every day, daily investigation volume, difficulty rating, and more.
At the bottom of the results was the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Pro equally provide a much more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on this search page as time passes, was somewhat too from the weeds for me as a novice SEO tool user. However, for advertisers and marketers, SpyFu is a gold mine. Keyword Position Analyzer
With SpyFu Kombat you can look at overlapping and website keywords For up to 3 websites. For your PPC version you can also find a chart which goes back over a period of a few years demonstrating that the overall amount of keywords being bid on by all three sites. You may also rollover the graph to see keywords specific to just two of those sites if you feel the 3rd website may not be doing as great a job (or vice versa) as two of those other websites. It will also show you the PPC budgets of the websites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click. It is possible to view and download those keywords for your use. As you can see I am on the advertisements tab but the options are comparable when you click the organic tab (on the upper box, the natural one on the underside shows you total organic keywords).
Switching between the organic tab and the ppc tab (also as the Total # of organic keywords + PPC ad budget must also give you an idea of what of the bigger sites are more to the PPC or SEO side of things that may be a good barometer to check in if you happen to be focusing on a single area over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at how a site might break out parts of the main domain, maybe a fantastic spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Keyword Position Analyzer
Keyword Management and Reviews
Keyword management is baked into SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using minimal search volume, CPC, difficulty score, and monthly cost. These are SpyFu’s four chief metrics where key word research is concerned. On the left of the table are the keyword you have researched and booted yourself, or high keyword class tips from SpyFu. At the top right of the desk you can subsequently add chosen keywords to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there is a Best Lists section with concentrated lists of domains and keywords like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Alongside Top Lists, there is a dedicated Company Leads tab. This acts the exact same way as a search: You enter a location, keywords and industries, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of URL leads with this site’s monthly advertising budget and contact information that can be exported into lead management system or your CRM. I’d love to view SpyFu go a step farther with this and incorporate its own SEO lead lists straight with a stage such as Salesforce$75.00 at salesforce.com, but the instrument is already ahead of the curve. SEMrush includes a lead generation tool, but that’s the closest any other optimization product that I tested comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are keyword in countless industries. Users can download the templates from the SpyFu website and upload into a AdWords account.
The platform also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated key word research and rank tracking within a campaign. My SpyFu is just available in paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and include a new job. It is the only and best example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you choose You ‘ve identified and start ongoing tracking that keyword position changes and reports back with domain rankings. I was also able to set up custom SEO reports in a few simple measures: Enter a domain name then choose if to run a report on SpyFu’s suggested custom key words or domain keywords. I entered my five habit key words chose up to five opponents’ URLs, and then was given the option to run a one-off report or a monthly report.
This sort of analysis is just another area in which SpyFu stands outside, since it also has a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the instrument immediately built an interactive data visualization which showed where PCMag’s top keywords overlapped with our competitors. There is also what SpyFu calls for a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This research breakdown is another feature which helps ways to gain an SEO advantage on the competition. Keyword Position Analyzer
With the SEO functionality of its Solution, SpyFu has introduced a study tool called Nacho Analytics, which offers access to other sites’ web analytics. Through this stage, you can view time-of-day traffic segments, and behavior that is on-page.
Keyword Advertisement History
Ad Background will show you, via coded bars frequently the Keyword appeared in a domain’s PPC campaign along with any modifications in the advertisement copy (all of which may be exported into excel). It extends back to 2006 through the Bonus History Button and shows a year’s worth of data.
So it is fairly straightforward, which is exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the advertisement history of this key word”, plain and simple. If you see a key word being promoted on by a good PPC advertiser persistent you can look to apply that ad copy technique to a market of the keyword that is bigger. If I had been advertisements for”resorts in Oklahoma” I would listen to that which ad copy was successful, as time passes, for this main/core key word”hotels”.
Domain Ad History
Domain Ad History Is like Keyword Ad History except it shows the History of a specific domainname.
This tool is useful in looking at keywords that have been effective for Your competitors (or larger players on your market ) and which ones they attempted and left (which may be ones that you avoid out of the gate). All this presumes the domain you’re currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word relationships, Publicly accessible keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you could also filter search volume, from CPC, and you can also exclude keywords.
For me personally, I would rather use the PPC keywords as well as the Organic key words found In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive research instrument versus a research tool. Keyword Position Analyzer
Pricing and Plans
As I mentioned, SpyFu’s Fundamental plan starts at $33 each Month when billed yearly (or $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not price by search success. All plans have an infinite number of domain name, keyword collection, backlink, and comparison search results combined with unlimited data export. The performance that you receive with SpyFu for the price is a significant factor in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument much more attractive for ad hoc research.
That’s not to mention SpyFu does not cap anything. The Fundamental Program gives you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed annually) bumps contacts and leads to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. The company has actually slashed its pricing because our review, which makes it even more attractive to SMBs.
I find their tools helpful for search. I do not use Their own Keyword Smart Search as explained above but the number of information that They give (in a straightforward fashion) at the price points they provide is very A combination that is nice. SpyFu makes its way Every undertaking. Keyword Position Analyzer