Intro Keyword Position
SpyFu is among the feature rich tools, but likely has the Least appealing interface out there. SpyFu offers SEO and PPC spy application options along with their very own keyword search tool. Keyword Position
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but for this particular review we’re focusing primarily on its ad hoc research capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Recommendations and direction capabilities are built in throughout SpyFu, however I started in the Keyword Research tab.
When I used exactly the same set of five Keywords to see outcomes differed between every one of my competitors. Were digital advertising, pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might search for (including publishers like PCMag) as well as to find associated search results and vulnerable competition websites.
I found that, after running searches on my five evaluation terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with how much money a key word could be worth. After hunting”digital advertising,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser background, ranking history, traffic, key word grouping, and SERP analysis. That is only for one key word question, revealing SpyFu does arguably the most granular deep-dive investigation into keyword data of the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, however a daily and yearly cost breakdown in addition to how many unique advertisers had appeared on the key word in the last year. I received exactly the same level of price breakdown once I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a particular price per day, daily search volume, difficulty rating, and more.
At the bottom of the results that are keyword was that the SERP analysis. This broke down every URL in the search results page, however KWFinder and Moz Guru equally provide a much more comprehensive breakdown in this regard. SpyFu focuses. Results such as the Advertiser History graph, a long list and complicated diagram of the advertisements appearing on this search page over time, was a bit too in the weeds for me as a newcomer SEO instrument user. However, for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Keyword Position
With SpyFu Kombat you can look at overlapping and site specific keywords To get up to 3 sites. For your PPC version you can also find a chart which goes over a span of a few years demonstrating the overall amount of keywords being bid on by all 3 websites. You can also rollover the graph to see keywords specific to just 2 of the websites if you feel the 3rd website might not be doing as great a job (or vice versa) as 2 of the other sites. It will also show you that the PPC budgets of the websites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle graph it will show you that the Key words in whatever bucket you click, to the right of the graph. You can view and download those key words for your use. As you can see I am on the advertisements tab but the options are comparable once you click on the natural tab (on the top box, the organic one at the bottom shows you total organic keywords).
Switching between the natural tab and the ppc tab (also as the Overall # of organic search phrases + PPC ad budget should also give you an idea of what of the bigger sites are more into the PPC or SEO aspect of things which can be a fantastic barometer to check at if you chance to be focusing on a single area over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain name on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might break out parts of the main domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Keyword Position
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of the table are the key words you’ve researched and booted yourself, or top keyword group tips from SpyFu. On the top right of the table you can then add selected key words for lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists segment with concentrated lists of domain names and key words like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the options.
Alongside Leading Lists, there is a dedicated Company Leads tab. This acts exactly the exact same way You enter a place, key words and businesses, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of URL leads with the monthly ad budget and available contact information that can be exported to your CRM or direct management system of this site. I’d love to see SpyFu proceed a step further with this and incorporate its SEO lead lists directly with a platform like Salesforce$75.00 in salesforce.com, but this tool is already ahead of the curve. SEMrush has a beta generation tool, but that’s the closest any other optimization merchandise that I tested comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups . The templates can be downloaded by users from the SpyFu website and then upload to a AdWords account.
The system also includes SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank monitoring within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then include a new job. It’s the only and best case in this roundup of built-in, SEO-focused PM.
There is also Keywords youbegin tracking that reports back together with weekly domain rankings and keyword position changes and’ve identified. I was able to prepare custom SEO reports in a few simple steps: Enter a domain name and then choose whether or not to run a document on SpyFu’s suggested custom keywords or domain keywords. I entered my five custom keywords in a field, chose up to five competitors’ URLs, and then was given the choice to run a one time report or a report.
This sort of analysis that is aggressive is another area in which SpyFu stands out, since it also has a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the tool quickly built an interactive data visualization that showed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls a”key word world,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature which helps unearth ways for one to gain an SEO advantage. Keyword Position
With the SEO performance of its product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the web analytics of websites. Through this platform, you can view sections , time-of-day traffic, and behavior.
Keyword Ad History
You will be shown by keyword Ad Background, through color bars often the Key words appeared in a domain PPC campaign along with any changes in the ad copy (all of which can be exported into excel). It reveals that a year’s worth of information up front and extends back to 2006 via the Bonus History Button.
So it’s pretty straightforward, and that’s what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the ad history of the keyword”, plain and simple. If you see a key word being advertised on by a PPC advertiser that is good consistent then it’s possible to look to apply that advertisement copy technique to some niche market of the keyword. If I were advertising for”hotels in Oklahoma” I might pay attention to what ad copy has been successful, over time, for this main/core keyword”hotels”.
Domain Ad History
Except it shows the, domain Ad History is similar to Keyword Advertisement History History of a domain.
This tool is useful in looking Your opponents (or larger players in your market ) and which ones they attempted and abandoned (which may be ones that you prevent from the gate). All of this assumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term relationships, Publicly available keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. You can filter by CPC, search volume as you can see, and you might also exclude key words.
For me personally, I would rather use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a search tool versus a keyword research tool. Keyword Position
Pricing and Strategies
As I said, SpyFu’s Basic plan begins at $33 each Month when billed annually (or $39 month-to-month). Though, contrary to other tools in this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All programs have an infinite number of domain name, keyword, keyword collection, backlink, and comparison search results along with data export. The functionality that you receive with SpyFu for the price is a significant element in why we gave it an Editors’ Choice, and the boundless search volumes make the tool much more appealing for ad hoc research that is keyword.
That is not to mention SpyFu doesn’t cap anything. The Basic Program gives you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) bumps leads and contacts to 500 and per week monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has really slashed its pricing since our review, making it attractive to SMBs.
I find that their tools pretty helpful for aggressive search. I don’t use Their Keyword Smart Search explained above but the number of data that They provide (in a straightforward fashion) at the price points they provide is quite A nice combination. SpyFu makes its way Each project. Keyword Position