Introduction Keyword Price Checker
SpyFu is among the more feature rich tools, but likely has the Attractive interface on the market. SpyFu provides SEO and PPC spy tool options alongside their own keyword search tool. Keyword Price Checker
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do across the spectrum of SEO tooling, but with this particular review we’re focusing on its ad hoc lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Recommendations and management capabilities are built in throughout SpyFu, but I started from the Keyword Research tab.
When testing each tool, I used exactly the same set of five Key words to observe how results differed between every one of my opponents. The five key words that I used were pcmag advertising, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that companies might search for (including publishers such as PCMag) as well as to find associated search results and vulnerable competitor websites.
After running searches I discovered that SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much cash a key word could be worth. After searching”digital marketing,” for instance, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser background, ranking history, traffic, key word group, and SERP analysis. That is just for a single keyword query, showing SpyFu will the most granular investigation into data of all the tools I tested.
Atop the primary results, SpyFu gave me not only CPC for the Keyword, but a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the key word in the past year. I received exactly the exact same level of cost breakdown once I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular cost every day, daily search volume, difficulty rating, and more.
At the bottom of the keyword results was the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Pro both provide a more comprehensive breakdown in this regard. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on this search page as time passes, was a bit too from the weeds for me as a newcomer SEO tool user. But for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Keyword Price Checker
With SpyFu Kombat you can look at overlapping and site key words To get up to 3 websites. For your PPC version you may also see a chart which goes over a period of a few years showing the general number of key words being bid on by all 3 websites. You can also rollover the graph to see keywords specific to just 2 of the sites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as 2 of those other websites. It will also show you the PPC budgets of those sites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click on an area of the circle graph it will show you that the Keywords in whatever bucket you click, towards the right of the graph. It is possible to view and download those key words for your use. As you can see I am on the ads tab but the options are comparable once you click the natural tab (on the upper box, the organic one on the bottom shows you total organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic keywords + PPC ad budget must also give you an idea of what of the bigger sites are more into the PPC or SEO side of things that may be a good barometer to look at if you happen to be focusing on one area on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain name on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at how a website might split parts of the main domain, perhaps a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a link to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Keyword Price Checker
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, problem rating, and monthly cost. These are SpyFu’s four main metrics where keyword research is concerned. On the left of the desk are the key words you have researched and booted yourself, or high keyword group suggestions from SpyFu. On the top right of the table you can subsequently add chosen keywords for lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Top Lists segment with targeted lists of domain names and key words like”Assets Which Spend the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Next to Leading Lists, there is a dedicated Business Leads tab. This acts exactly the same way You enter a place, industries and keywords, and refine results using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with contact information that is accessible and that website’s monthly ad budget that can be exported into your CRM or lead management system. I’d love to view SpyFu go a step further with this and integrate its own SEO lead lists directly with a stage such as Salesforce$75.00 in salesforce.com, but the tool is currently ahead of the curve. SEMrush includes a beta lead generation instrument, but that’s the closest any optimization product I tested comes to what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups . Users may download the templates from the SpyFu website and upload to an AdWords account.
The platform also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank tracking in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to install multiple jobs tracking grouped key words plotted against SEO position, traffic worth, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and include a new job. It is the only and greatest example in this roundup of SEO-focused PM.
There’s also Keywords youbegin monitoring that reports back with weekly domain rankings and keyword ranking changes and’ve identified. Utilizing the tab, I was able to prepare custom SEO reports in a few simple steps: Enter a domain name and then choose whether or not to run a document on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit key words in a field, picked up to five opponents’ URLs, and then was given the choice to run either a one time report or a report.
That sort of analysis is just another area in which SpyFu stands out, as it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool immediately built an interactive data visualization which showed where PCMag’s top key words overlapped with our competitors. There’s also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is another feature that will help unearth ways for you to gain an SEO advantage. Keyword Price Checker
With the SEO functionality of its main Solution, SpyFu has introduced a study tool called Nacho Analytics, which offers access to the internet analytics of websites. Through this stage, you can see sections , time-of-day visitors, and behavior.
Keyword Advertisement History
Ad History will show you, via color coded bars frequently the Keyword appeared in a domain PPC campaign along with any changes in the advertisement copy (all of which may be exported to excel). It extends back to 2006 via the Bonus History Button and shows a year’s worth of information up front.
So it is pretty straightforward, which is exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the advertisement history of this keyword”, plain and simple. If you see a key word being promoted on by a fantastic PPC advertiser consistent you can look to employ that advertisement copy technique to some niche market of that keyword. If I had been advertising for”resorts in Oklahoma” I might pay attention to what ad copy was successful, over time, for this main/core key word”resorts”.
Domain Advertisement History
Except it reveals the domain Ad History is similar to Keyword Advertisement History History of a domain.
This instrument is useful in looking Your opponents (or larger players on your market ) and which ones they attempted and left (which could be ones that you prevent out of the gate). All of this assumes the domain you are currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word relationships, Publicly accessible keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. You can filter by CPC, look volume, as you can see, and you can also exclude keywords.
For me, I prefer to use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a research instrument versus a search tool. Keyword Price Checker
Pricing and Strategies
Since I said, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (or $39 per month ). Though, unlike other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search results. All programs come with an infinite number of domain name, keyword, keyword group, backlink, and comparison search results combined with boundless data export. The performance you receive with SpyFu for the price is an important factor in why we gave it an Editors’ Choice, along with the unlimited search volumes make the instrument even more appealing for keyword study that is ad hoc.
That is not to say SpyFu does not cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed yearly ) lumps contacts and leads to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. The firm has really slashed its pricing because our review, which makes it all the more attractive to SMBs.
I find their tools useful for research. I don’t use Their own Keyword Smart Search that They give (in a straightforward fashion) in the price points that they give is quite A nice combination. SpyFu makes its way Every project. Keyword Price Checker