Intro Keyword Ranking
SpyFu is one of the more feature rich tools, but has the Attractive interface on the market. SpyFu provides SEO and PPC spy application options . Keyword Ranking
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this particular review we’re focusing mostly on its ad hoc keyword research capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Management capacities and recommendations are built in throughout SpyFu, but I started in the Keyword Research tab.
When I used the Exact Same set of five Keywords to see how results differed between every one of my opponents. Were online shopping marketing, pcmag, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might hunt for (such as publishers such as PCMag) and to discover related search results and vulnerable competition websites.
I found that after conducting searches on my five evaluation terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with how much money a keyword could be worth. After hunting”digital marketing,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word summary, related key words, advertiser history, status background, traffic, key word grouping, and SERP analysis. That’s only for one key word query, showing SpyFu does the most granular investigation into data of all the tools I analyzed.
Atop the main results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the keyword in the last year. I received the exact same degree of price breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific price per day, daily investigation volume, difficulty score, and more.
In the bottom of the results that are key word was that the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Guru both offer a more detailed breakdown in this respect. SpyFu focuses on monthly cost, which may or might not be significant to your small business. Results such as the Advertiser History chart, a long list and complicated diagram of the advertisements appearing on this search page over time, was a bit too from the weeds for me as a novice SEO instrument user. However, for advertisers and marketers, SpyFu is a gold mine. Keyword Ranking
With SpyFu Kombat you can look at overlapping and site key words To get up to 3 websites. For the PPC version you can also find a chart which goes back over a period of a couple years demonstrating the overall number of key words being bid on by all 3 sites. You may also rollover the graph to find key words specific to only 2 of those websites if you feel the 3rd site may not be doing as great a job (or vice versa) as 2 of the other websites. It is going to also show you that the PPC budgets of the sites in addition to the number of organic keywords ranking in the top 50 results for said keyword.
When you click on an area of the circle graph it will show you that the Keywords in whatever bucket you click, towards the right of the graph. You can view and download those keywords for your own use. As you can see I’m on the ads tab but the options are similar once you click on the organic tab (on the top box, the natural one at the bottom shows you total organic key words ).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget must also give you a good idea of what of the larger sites are more to the PPC or SEO aspect of things which can be a fantastic barometer to look in if you happen to be focusing on one place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain name on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might break out parts of the principal domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Keyword Ranking
Keyword Management and Reviews
Keyword management is baked into SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four chief metrics where keyword research is worried. On the left of the desk are either the keyword you have researched and grouped yourself, or top keyword group suggestions from SpyFu. On the top right of this desk you can then add chosen key words for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Best Lists section with targeted lists of domains and key words like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are some of the options.
Next to Leading Lists, there’s a dedicated Company Leads tab. This basically acts the same manner as a search: You enter key words and businesses, a place, and refine results using filters like AdWords budget and SEO clicks. The research then returns a list of leads with that website’s monthly advertising budget and available contact information that can subsequently be exported to your CRM or lead management system. I’d love to see SpyFu go a step farther with this and integrate its own SEO lead lists directly using a platform such as Salesforce$75.00 at salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a beta lead generation tool, but that’s the closest comes to what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups that are keyword in hundreds of businesses. The templates can be downloaded by users in the SpyFu website and upload into a AdWords account.
The platform also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank monitoring in a campaign. My SpyFu is only available in paid programs (not the free trial), but it lets you set up multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and then include a new project. It’s the best and only example in this roundup of SEO-focused PM.
There is also Keywords youstart continuing monitoring that keyword position changes and reports back with weekly domain positions and’ve identified. Using the tab, I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name then choose whether or not to run a document on SpyFu’s suggested custom keywords or domain key words. I entered my five habit keywords picked up to five competitors’ URLs, then was given the option to run a one-off report or a monthly report.
This sort of aggressive analysis is just another area where SpyFu stands outside, as it also has a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool built an interactive data visualization which revealed where PCMag key words overlapped with our competitors. There’s also what SpyFu calls a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature that helps ways to gain an SEO advantage. Keyword Ranking
With the SEO performance of its main product, SpyFu has introduced a research tool named Nacho Analytics, which offers access to other sites’ web analytics. Through this stage, you can see time-of-day visitors sections, and search-engine behaviour.
Keyword Advertisement History
Advertisement History will show you, via colour bars frequently the Keyword appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which may be exported into excel). It shows a year’s worth of data up front and goes back to 2006 through the Bonus History Button.
So it’s pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here’s the ad history of this key word”, plain and simple. If you find a keyword being promoted on by a PPC advertiser consistent then you can look to apply that ad copy technique to some niche market of that larger keyword. If I were advertisements for”resorts in Oklahoma” I might pay attention to what ad copy was successful, as time passes, for this main/core keyword”resorts”.
Domain Ad History
Except it reveals the domain Ad History is similar to Keyword Ad History Key word history of a specific domain.
This instrument is useful in Taking a Look at keywords Which Have Been effective for Your opponents (or larger players on your market ) and which ones that they attempted and left (which could be ones that you avoid out of the gate). All this presumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word relationships, Publicly accessible keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you could also filter look volume, by CPC, and you might also exclude key words.
For me personally, I would rather use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search tool versus a search tool. Keyword Ranking
Pricing and Plans
As I mentioned, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (roughly $39 per month ). Though, contrary to other tools within this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All plans come with an unlimited number of domain name, key word collection, backlink, and comparison search results along with data export. The performance you get with SpyFu for the price is an important factor in the reason we gave it an Editors’ Choice, and the boundless search volumes make the instrument even more attractive for ad hoc research that is keyword.
That’s not to mention SpyFu doesn’t cap anything. The Fundamental Program gives you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed yearly ) lumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the company has slashed on its pricing.
I find their tools useful for search that is competitive. I do not use Their Keyword Smart Search which They give (in a simple fashion) at the price points that they give is very A combination that is wonderful. SpyFu makes its way Each project. Keyword Ranking