Intro Keyword Report
SpyFu is one of the more feature rich tools, but likely has the Least appealing interface on the market. SpyFu offers SEO and PPC spy tool choices along with their keyword search tool. Keyword Report
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do across the spectrum of SEO tooling, but for this review we’re focusing on its ad hoc keyword research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in during SpyFu, but I started in the Keyword Research tab.
When I used the same set of five Key words to see how results differed between every one of my competitors. The five keywords I used were IT consultant advertising, online shopping, pcmag, and small business bookkeeping. I chose this combination to simulate real-world terms that businesses might hunt for (such as publishers such as PCMag) and to discover related search results and vulnerable competitor sites.
After conducting searches I discovered that SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much money a keyword is worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword summary, related keywords, advertiser background, status background, backlinks, keyword grouping, and SERP analysis. That’s just for one key word question, showing how SpyFu does arguably the most granular research into data of all the tools I analyzed.
Atop the results, SpyFu gave me not just CPC for the Keyword, but a daily and yearly cost breakdown as well as how many unique advertisers had appeared on the keyword in the past year. I received exactly the same level of cost breakdown once I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a particular cost per day, daily search volume, difficulty rating, and more.
In the bottom of the results that are key word was the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Pro equally offer a much more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History chart, a long list and complex diagram of the advertisements appearing on this search page over time, was somewhat too in the weeds for me as a newcomer SEO instrument user. But for advertisers and marketers, SpyFu is a gold mine. Keyword Report
With SpyFu Kombat you can look at overlapping and site Certain keywords For up to 3 sites. For the PPC version you can also see a graph which goes over a span of a few years demonstrating the overall number of keywords being bid on by all 3 sites. You may also rollover the chart to find keywords specific to just 2 of the sites if you feel the 3rd website might not be doing as great a job (or vice versa) as two of those other sites. It will also show you that the PPC budgets of those sites in addition to the number of organic keywords ranking in the top 50 results for said keyword.
When you click on an area of the circle chart it will show you the Keywords in whatever bucket you click, to the right of the chart. It is possible to view and download those keywords for your use. As you can see I am on the advertisements tab but the choices are comparable once you click the natural tab (on the top box, the natural one on the bottom shows you complete organic key words ).
Switching between the organic tab along with the ppc tab (also as the Total # of organic keywords + PPC ad budget should also give you a good notion of which of the bigger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to check in if you chance to be focusing on one place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain name on the home page and are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might split parts of the main domain, perhaps a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (with a URL to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Keyword Report
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using minimal search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of this table are either the keyword you have researched and booted yourself, or high keyword class tips from SpyFu. At the top right of this table you can then add selected keywords to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with targeted lists of domain names and keywords like”Domains That Pay the Most On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Next to Top Lists, there is a dedicated Business Leads tab. This acts the same way You enter a place, businesses and keywords, and refine outcomes using filters such as AdWords budget and SEO clicks. The research returns a list of leads with that site’s monthly ad budget and accessible contact information that can be exported to lead management system or your CRM. I’d love to see SpyFu go a step further with this and integrate its SEO lead lists straight with a platform such as Salesforce$75.00 in salesforce.com, but this tool is already ahead of the curve. SEMrush includes a beta lead generation tool, but that’s the closest comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups in hundreds of industries. Users may download the templates in the SpyFu website and upload into an AdWords account.
The platform also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated key word study and rank tracking within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then add a new job. It’s the only and greatest case in this roundup of SEO-focused PM.
There’s also Keywords youstart continuing monitoring that keyword ranking changes and reports back with weekly domain positions and’ve identified. I was able to prepare custom SEO reports in a few straightforward steps: Enter a domain name and choose if to conduct a report on SpyFu’s suggested domain key words or custom key words. I entered my five habit keywords in a field, picked up to five opponents’ URLs, then was given the choice to run a report or a recurring report.
That Type of competitive analysis is another area where SpyFu stands out, since it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the instrument quickly built an interactive information visualization which showed where the top key words of PCMag overlapped with our opponents. There’s also what SpyFu calls for a”keyword universe,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature that will help ways to acquire an SEO advantage on the competition. Keyword Report
Along with the SEO functionality of its primary product, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the web analytics of other websites. Through this platform, you can view time-of-day visitors segments, and behavior.
Keyword Advertisement History
Keyword Advertisement Background will show you, via color coded bars, how frequently the Keyword appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which may be exported to excel). It goes back to 2006 via the Bonus History Button and shows that a year’s worth of data up front.
So it’s fairly straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here is the advertisement history of this keyword”, plain and simple. Typically, if you find a key word being promoted on by a PPC advertiser consistent it’s possible to look to employ that ad copy technique to some niche market of that keyword. If I were advertisements for”resorts in Oklahoma” I might listen to that which ad copy was successful, over time, for that main/core keyword”resorts”.
Domain Ad History
Except it reveals the domain Ad History is similar to Keyword Ad History Keyword history of a particular domain.
This tool is useful in Taking a Look at keywords that have been effective for Your competitors (or bigger players on your niche) and which ones they attempted and abandoned (which could be ones for you to avoid from the gate). All of this assumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term relationships, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you could filter search volume, by CPC, and you can also exclude keywords.
For me personally, I prefer to use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a competitive search instrument versus a keyword search tool. Keyword Report
Pricing and Strategies
Since I said, SpyFu’s Fundamental plan begins at $33 each Month when billed yearly (roughly $39 per month ). Though, contrary to other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not price by search results. All plans have an unlimited number of backlink , keyword, keyword group, domain name, and comparison search results combined with unlimited data export. The performance you receive with SpyFu for the cost is an important factor in the reason we gave it an Editors’ Choice, along with the search volumes make the tool much more attractive for ad hoc keyword study.
That’s not to mention SpyFu does not cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed yearly ) lumps leads and contacts to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the company has slashed its pricing.
I find their tools pretty helpful for research that is competitive. I don’t use Their Keyword Smart Search described above but the amount of data that They provide (in a simple fashion) in the price points that they give is quite A combination that is nice. SpyFu makes its way Every project. Keyword Report