Background Keyword Research And Competitor Analysis
SpyFu is among the feature rich tools, but has the Least attractive interface on the market. SpyFu offers SEO and PPC spy tool choices . Keyword Research And Competitor Analysis
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but for this particular review we are focusing primarily on its ad hoc keyword research capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Direction capacities and keyword recommendations are built in during SpyFu, but I began in the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Keywords to observe outcomes differed between each of my opponents. Were pcmag, digital marketing, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that businesses might search for (such as publishers like PCMag) and to find associated search results and vulnerable competition sites.
I found that after running searches in my five test terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with how much money a key word could be worth. After searching”digital marketing,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser background, ranking history, backlinks, keyword grouping, and SERP analysis. That is only for one keyword question, revealing how SpyFu will arguably the most granular research into keyword data of the tools I analyzed.
Atop the main results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the last year. I received the same level of cost breakdown once I clicked on the Related Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific price every day, daily search volume, difficulty score, and much more.
At the bottom of the results that are key word was that the SERP analysis. This broke down each URL in the search results page, even however KWFinder and Moz Pro both offer a much more detailed breakdown in this respect. SpyFu focuses on cost, which might or may not be important to your business. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on that search page as time passes, was a bit too from the weeds for me as a newcomer SEO tool user. However, for advertisers and digital marketers, SpyFu is a gold mine. Keyword Research And Competitor Analysis
With SpyFu Kombat you can look at overlapping and website keywords For up to 3 websites. For the PPC version you can also find a chart which goes back over a period of a few years demonstrating the overall amount of key words being bid on by all 3 sites. You can also rollover the graph to see keywords specific to only 2 of the websites if you feel the 3rd site may not be doing as good a job (or vice versa) as two of those other sites. It is going to also show you the PPC budgets of those websites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Key words in whatever bucket you click. It is possible to see and download those key words for your use. As you can see I’m on the advertisements tab but the choices are comparable when you click on the natural tab (on the top box, the natural one on the bottom shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic keywords + PPC ad budget should also give you an notion of which of the bigger sites are more into the PPC or SEO aspect of things that may be a fantastic barometer to look at if you chance to be focusing on a single place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain name on the home page and are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might split parts of the principal domain, perhaps a good spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (using a link to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Keyword Research And Competitor Analysis
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with minimal search volume, CPC, difficulty score, and monthly cost. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of the table are the key words you have researched and grouped yourself, or high keyword class tips from SpyFu. At the top right of this desk you can then add chosen keywords for lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists section with concentrated lists of domain names and key words like”Assets Which Pay the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Alongside Leading Lists, there is a dedicated Company Leads tab. This acts the same manner as a key word search: You enter a location, keywords and industries, and refine results using filters like AdWords budget and SEO clicks. The search then returns a list of leads with this website’s monthly advertising budget and contact information that is accessible that may be exported into your CRM or direct management system. I’d like to see SpyFu proceed a step farther with this and incorporate its own SEO lead lists straight with a platform like Salesforce$75.00 at salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a lead generation tool, but that’s the closest comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for keyword groups in countless industries. The templates can be downloaded by users in the SpyFu website and then upload into a AdWords account.
The platform also includes SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword research and rank monitoring in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to set up multiple jobs tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and add a new project. It is the greatest and only example in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose You ‘ve identified and start tracking that reports back with domain positions and keyword ranking changes. Using the tab, I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name choose whether or not to run a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit keywords chose up to five opponents’ URLs, then was given the option to run a report or a recurring monthly report.
That Type of aggressive analysis is just another area in which SpyFu stands out, as it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool immediately built an interactive data visualization which showed where PCMag key words overlapped with our competitors. There is also what SpyFu calls for a”key word universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature which helps ways for you to gain an SEO edge on your competitors. Keyword Research And Competitor Analysis
Along with the SEO functionality of its main Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to different sites’ internet analytics. Through this platform, you can see time-of-day visitors sections, and behavior that is on-page.
Keyword Advertisement History
You will be shown by Ad Background, through coded bars, how frequently the Key words appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which may be exported to excel). It reveals that a year’s worth of information and extends back to 2006 through the Bonus History Button.
So it is fairly straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here is the ad history of the keyword”, plain and simple. If you see a keyword being promoted on by a PPC advertiser that is good persistent it’s possible to look to employ that advertisement copy technique to a market of the bigger keyword. If I had been advertisements for”hotels in Oklahoma” I might pay attention to that which ad copy was successful, as time passes, for this main/core key word”hotels”.
Domain Ad History
Except it reveals the domain Ad History Is like Keyword Ad History History of a particular domainname.
This tool is useful in looking at keywords that have been effective for Your competitors (or larger players on your market ) and which ones that they attempted and abandoned (which could be ones that you prevent out of the gate). All of this assumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word relationships, Publicly accessible keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. You can filter by CPC, look volume as you can see, and you can also exclude keywords.
For me personally, I would rather use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search instrument versus a keyword search tool. Keyword Research And Competitor Analysis
Pricing and Plans
Since I mentioned, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (or $39 per month ). Though, unlike other tools in this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search results. All programs come with an infinite number of backlink , key word group, domain, and competitor/domain comparison search results along with data export. The functionality you get with SpyFu for your price is a significant element in the reason we gave it an Editors’ Choice, and the search volumes make the instrument much more attractive for research that is ad hoc.
That’s not to say SpyFu does not cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) lumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has really slashed on its pricing.
I find that their tools useful for research. I don’t use Their Keyword Smart Search which They provide (in a simple fashion) in the price points that they provide is very A combination that is wonderful. SpyFu makes its way into my arsenal on just about Every undertaking. Keyword Research And Competitor Analysis