Introduction Keyword Research Cost
SpyFu is among the more feature rich tools, but likely has the Attractive interface out there. SpyFu offers SEO and PPC spy application choices alongside their keyword research tool. Keyword Research Cost
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but with this review we are focusing on its ad hoc keyword research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and direction capabilities are built in during SpyFu, but I started from the Keyword Research tab.
When I used exactly the same set of five Key words to observe how results differed between every one of my competitors. The five keywords I used were pcmag, electronic marketing, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that companies might hunt for (such as publishers like PCMag) as well as to discover related search results and vulnerable competition sites.
After running searches on my five test terms, I found that SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with exactly how much cash a keyword could be worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword summary, related key words, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That’s only for a single keyword revealing SpyFu does arguably the most granular deep-dive investigation into data of all the tools I analyzed.
Atop the primary results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the keyword in the last year. I got exactly the same degree of cost breakdown when I clicked on the Related Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a specific cost every day, daily investigation volume, difficulty score, and more.
In the bottom of the results was that the SERP analysis. This broke down each URL in the search results page, even however KWFinder and Moz Guru both offer a more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History chart, a lengthy list and complex diagram of the ads appearing on this search page as time passes, was a bit too in the weeds for me as a novice SEO tool user. However, for advertisers and digital marketers, SpyFu is a gold mine. Keyword Research Cost
With SpyFu Kombat you can look at overlapping and site Certain key words To get up to 3 sites. For the PPC version you can also find a graph which goes back over a period of a few years showing that the overall number of key words being bid on by all three sites. You may also rollover the graph to find key words specific to just 2 of the websites if you feel the 3rd website might not be doing as good a job (or vice versa) as 2 of those other websites. It will also show you that the PPC budgets of those sites in addition to the number of organic keywords rank in the top 50 results for said keyword.
When you click it will show you that the Keywords in whatever bucket you click. It is possible to see and download those key words for your own use. As you can see I’m on the ads tab but the options are comparable once you click the organic tab (on the top box, the natural one on the bottom shows you total organic key words ).
Switching between the organic tab and the ppc tab (also as the Total # of organic keywords + PPC advertisement budget should also give you an idea of which of the bigger sites are more to the PPC or SEO side of things which can be a good barometer to check in if you happen to be concentrating on one place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain on the home page and are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the website might split parts of the principal domain, perhaps a good place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (using a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Keyword Research Cost
Keyword Management and Reports
Keyword direction is baked into SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four chief metrics where keyword research is worried. On the left of the desk are either the keyword you’ve researched and grouped yourself, or high keyword group suggestions from SpyFu. At the top right of the table you can then add selected keywords to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep connection between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists section with targeted lists of domains and keywords like”Domains That Pay the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the options.
Alongside Leading Lists, there’s a dedicated Business Leads tab. This essentially acts the same manner as a key word search: You enter businesses and key words, a location, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of leads with the monthly advertising budget and available contact information that may then be exported into your CRM or lead management system of this site. I’d like to view SpyFu go a step further with this and integrate its own SEO lead lists directly with a stage such as Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush has a beta lead generation tool, but that is the closest comes to what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups that are keyword in hundreds of industries. The templates can be downloaded by users from the SpyFu site and then upload into a AdWords account.
The platform also includes deeper SEO campaign management With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated key word research and rank monitoring within a campaign. My SpyFu is just accessible paid programs (not the free trial), but it lets you set up multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and include a new job. It’s the only and greatest case in this roundup of built-in, SEO-focused PM.
There’s also Keywords you’ve identified and begin monitoring that keyword position changes and reports back together with domain rankings. I was able to prepare custom SEO reports in a few straightforward measures: Enter a domain name and then choose if to run a report on SpyFu’s suggested custom key words or domain key words. I entered my five habit key words in a field, picked up to five opponents’ URLs, and then was given the choice to run a one time report or a monthly report.
That sort of analysis is just another area where SpyFu stands outside, since it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool quickly built an interactive data visualization that showed where the top key words of PCMag overlapped with our competitors. There’s also what SpyFu calls a”key word universe,” list CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is another feature that helps ways for one to gain an SEO advantage on your competitors. Keyword Research Cost
With the SEO performance of its product, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the internet analytics of sites. Through this stage, you can see time-of-day traffic segments, and search-engine behaviour.
Keyword Ad History
You will be shown by Advertisement History, via coded bars often the Key words appeared in a domain’s PPC campaign along with any changes in the advertisement copy (all of which can be exported into excel). It extends back to 2006 through the Bonus History Button and reveals a year’s worth of information up front.
So it is fairly straightforward, and that’s exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the advertisement history of this key word”, plain and simple. If you see a keyword being advertised on by a PPC advertiser that is good consistent then it’s possible to look to employ that advertisement copy technique to a market of the keyword that is bigger. If I had been advertising for”hotels in Oklahoma” I might pay attention to what ad copy was successful, over time, for that main/core keyword”resorts”.
Domain Advertisement History
Except it shows the, domain Ad History Is like Keyword Ad History History of a domain.
This tool is useful in Taking a Look Your opponents (or bigger players in your niche) and which ones that they tried and abandoned (which may be ones that you avoid out of the gate). All of this presumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word connections, Publicly accessible keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you input. You can filter from CPC, search volume as you can see, and you can exclude key words.
For me personally, I would rather use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a competitive search instrument versus a research tool. Keyword Research Cost
Pricing and Strategies
As I just mentioned, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (roughly $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search results. All plans come with an infinite number of key word group domain name, backlink, and competitor/domain comparison search results combined with data export. The functionality that you receive with SpyFu for your price is an important factor in why we gave it an Editors’ Choice, along with the unlimited search volumes make the tool even more attractive for ad hoc study.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) bumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has really slashed its pricing since our original inspection, making it all the more attractive to SMBs.
I find their tools pretty useful for research that is aggressive. I don’t use Their own Keyword Smart Search much as described above but the amount of information which They give (in a simple fashion) at the price points that they provide is very A combination that is wonderful. SpyFu makes its way into my toolbox on just about Every project. Keyword Research Cost