Introduction Keyword Research Planner
SpyFu is among the feature rich tools, but probably has the Least attractive interface out there. SpyFu offers SEO and PPC spy application choices along with their own keyword research tool. Keyword Research Planner
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this review we’re focusing mostly on its ad hoc lookup capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Keyword recommendations and management capacities are built in throughout SpyFu, however I began in the Keyword Research tab.
When I used the same set of five Keywords to see outcomes differed between each of my opponents. The five key words I used were electronic advertising pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that companies might search for (such as publishers like PCMag) and to discover related search results and vulnerable competition websites.
I found that, after conducting searches on my five test terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much cash a key word is worth. After hunting”digital advertising,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser background, status background, backlinks, keyword grouping, and SERP analysis. That’s just for a single keyword query, showing how SpyFu does the most granular deep-dive research into data of all the tools I analyzed.
Atop the primary results, SpyFu gave me not just CPC for the Key word, however a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the key word in the last year. I received the same level of price breakdown once I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific cost per day, daily investigation volume, difficulty rating, and much more.
At the bottom of the results that are keyword was that the SERP analysis. This broke down every URL from the search results page, even however KWFinder and Moz Guru both offer a much more detailed breakdown in this regard. SpyFu focuses on cost, which may or may not be significant to your business. Results like the Advertiser History chart, a lengthy list and complex diagram of the ads appearing on that search page over time, was somewhat too in the weeds for me as a newcomer SEO instrument user. However, for advertisers and marketers, SpyFu is a gold mine. Keyword Research Planner
With SpyFu Kombat you can look at overlapping and site key words For up to 3 websites. For your PPC version you may also find a graph which goes over a period of a few years showing the overall amount of key words being bid on by all 3 websites. You can also rollover the graph to find key words specific to only 2 of the sites if you feel the 3rd site might not be doing as good a job (or vice versa) as 2 of the other websites. It will also show you that the PPC budgets of the websites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click on an area of the circle graph it will show you the Keywords in whatever bucket you click, to the right of the graph. You can view and download those key words for your own use. As you can see I am on the advertisements tab however, the choices are comparable when you click on the natural tab (on the upper box, the organic one on the underside shows you complete organic key words ).
Switching between the organic tab along with the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget should also give you an notion of what of the bigger sites are more to the PPC or SEO aspect of things that may be a good barometer to check at if you happen to be focusing on a single area on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might split parts of the main domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (using a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Keyword Research Planner
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, problem score, and monthly price. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of the desk are either the keyword you’ve researched and booted yourself, or top keyword group tips from SpyFu. At the top right of this desk you can then add chosen keywords for lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists section with targeted lists of domains and keywords like”Assets Which Pay the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Next to Leading Lists, there’s a dedicated Business Leads tab. This acts exactly the same manner as a keyword search: You enter a location, key words and businesses, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of leads with that site advertising budget and contact information that is accessible that may subsequently be exported into your CRM or lead management system. I’d like to see SpyFu go a step farther with this and integrate its own SEO lead lists directly using a stage like Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush has a beta lead generation instrument, but that’s the closest comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups in hundreds of industries. The templates can be downloaded by users in the SpyFu website and then upload to an AdWords account.
The platform also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank tracking within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then include a new project. It is the only and best example in this roundup of built-in, SEO-focused PM.
There is also You start ongoing monitoring that keyword position changes and reports back together with weekly domain rankings and’ve identified. Utilizing the tab, I was able to prepare custom SEO reports in a few simple steps: Enter a domain name and then choose whether or not to run a document on SpyFu’s suggested domain key words or custom key words. I entered my five custom keywords in a field, chose up to five opponents’ URLs, then was given the option to run a one-off report or a recurring report.
This sort of analysis that is competitive is another area where SpyFu stands outside, since it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool quickly built an interactive information visualization which showed where PCMag’s top keywords overlapped with our competitors. There is also what SpyFu calls a”key word universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature that will help unearth ways for you to gain an SEO advantage on the competition. Keyword Research Planner
Together with the SEO functionality of its primary product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to other sites’ internet analytics. Through this platform, you can see time-of-day traffic segments, and behavior that is on-page.
Keyword Ad History
You will be shown by keyword Ad History, via color coded bars frequently the Keyword appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which may be exported into excel). It extends back to 2006 via the Bonus History Button and reveals that a year’s worth of data up front.
So it’s pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the advertisement history of the key word”, plain and simple. If you see a key word being advertised on by a PPC advertiser that is fantastic consistent then you can look to employ that advertisement copy technique to a niche market of that keyword. If I were advertisements for”hotels in Oklahoma” I would pay attention to what ad copy was successful, as time passes, for this main/core key word”hotels”.
Domain Ad History
Domain Ad History Is like Keyword Ad History except it shows the Keyword history of a domain.
This instrument is useful in looking at keywords that have been successful for Your competitors (or bigger players on your market ) and which ones they attempted and left (which may be ones that you prevent out of the gate). All of this assumes the domain you’re currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term connections, Publicly available keyword data, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you could also filter search volume, by CPC, and you might exclude keywords.
For me, I prefer to use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a competitive search tool versus a search tool. Keyword Research Planner
Pricing and Plans
Since I mentioned, SpyFu’s Basic plan starts at $33 per Month when billed yearly (or $39 per month ). Though, contrary to other tools within this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All plans have an infinite number of domain name, key word collection, backlink, and comparison search results combined with unlimited data export. The performance that you receive with SpyFu for the price is an important element in the reason we gave it an Editors’ Choice, and the search volumes make the instrument much more appealing for keyword research that is ad hoc.
That’s not to say SpyFu does not cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed yearly ) bumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. The company has slashed its pricing.
I find their tools helpful for competitive research. I do not use Their own Keyword Smart Search that They provide (in a simple fashion) in the price points that they give is very A nice combination. SpyFu makes its way Every project. Keyword Research Planner