Background Keyword Research Program
SpyFu is among the feature rich tools, but has the Least appealing interface on the market. SpyFu provides SEO and PPC spy application options along with their keyword search tool. Keyword Research Program
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but for this particular review we’re focusing on its ad hoc lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and direction capabilities are built in throughout SpyFu, however I began from the Keyword Research tab.
When testing each tool, I used the Exact Same set of five Keywords to see outcomes differed between each of my opponents. The five key words that I used were pcmag advertising, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that companies might hunt for (including publishers such as PCMag) and to discover associated search results and vulnerable competition websites.
After conducting searches I found that SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with exactly how much money a keyword could be worth. After searching”digital marketing,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That is only for one keyword showing SpyFu will the most granular research into keyword data of all the tools I analyzed.
Atop the main results, SpyFu gave me not CPC for the Keyword, however a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the last year. I received exactly the exact same level of price breakdown when I clicked on the Related Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular price every day, daily investigation volume, difficulty score, and more.
In the bottom of the key word results was that the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Pro equally provide a more comprehensive breakdown in this respect. SpyFu focuses on monthly price, which might or may not be significant to your small business. Results like the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on this search page over time, was a bit too from the weeds for me as a newcomer SEO tool user. But for digital marketers and advertisers, SpyFu can be a gold mine. Keyword Research Program
With SpyFu Kombat you can look at overlapping and website specific key words For up to 3 websites. For your PPC version you can also see a graph which goes over a period of a couple years demonstrating that the overall number of key words being bid on by all 3 websites. You can also rollover the chart to find keywords specific to only two of those websites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as two of the other websites. It is going to also show you that the PPC budgets of the websites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click on an area of the circle graph it will show you the Key words in whatever bucket you click, to the right of the chart. You can see and download those keywords for your use. As you can see I am on the ads tab however, the options are similar once you click the natural tab (on the top box, the organic one at the bottom shows you complete organic key words ).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic keywords + PPC ad budget should also give you an notion of which of the bigger sites are more to the PPC or SEO aspect of things which can be a fantastic barometer to look at if you happen to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might break out parts of the main domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (using a URL to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Keyword Research Program
Keyword Management and Reports
Keyword direction is baked into SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with monthly search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four chief metrics where keyword research is worried. On the left of the table are the key words you’ve researched and grouped yourself, or high keyword class suggestions from SpyFu. On the top right of this table you can then add selected key words for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with concentrated lists of domains and key words like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the choices.
Next to Top Lists, there is a dedicated Company Leads tab. This essentially acts the same manner You enter key words and businesses, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of URL leads with the monthly ad budget and contact information that may then be exported into your CRM or direct management system of this site. I’d love to see SpyFu proceed a step further with this and integrate its SEO lead lists directly with a platform like Salesforce$75.00 in salesforce.com, but this instrument is already ahead of the curve. SEMrush has a beta lead generation instrument, but that’s the closest any additional optimization merchandise that I tested comes to what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups . The templates can be downloaded by users from the SpyFu website and upload into an AdWords account.
The system also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank tracking in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to set up multiple jobs tracking grouped key words plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then include a new job. It is the only and best case in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you take Keywords youbegin continuing monitoring that keyword ranking changes and reports back together with weekly domain positions and’ve identified. I was also able to prepare custom SEO reports in a few straightforward steps: Enter a domain name and choose if to run a document on SpyFu’s suggested domain keywords or custom key words. I entered my five custom key words picked up to five opponents’ URLs, then was given the option to run either a report or a monthly report.
That sort of analysis that is aggressive is just another area in which SpyFu stands out, as it also has a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the instrument immediately built an interactive information visualization which showed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls a”keyword world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This study breakdown is another feature that helps unearth ways to acquire an SEO advantage on the competition. Keyword Research Program
With the SEO performance of its product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to different sites’ internet analytics. Through this stage, you can see time-of-day visitors segments, and on-page behavior.
Keyword Advertisement History
You will be shown by Ad Background, through color coded bars frequently the Key words appeared in a domain’s PPC campaign alongside any modifications in the ad copy (all of which may be exported into excel). It extends back to 2006 via the Bonus History Button and shows that a year’s worth of information.
So it’s pretty straightforward, and that’s exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here’s the ad history of this keyword”, plain and simple. Typically, if you see a keyword being advertised on by a fantastic PPC advertiser consistent you can look to employ that ad copy technique to a niche market of the larger keyword. If I had been advertisements for”hotels in Oklahoma” I might listen to that which ad copy was successful, over time, for that main/core key word”hotels”.
Domain Ad History
Except it shows the domain Ad History is similar to Keyword Ad History History of a domain.
This instrument is useful in looking at keywords that have been effective for Your competitors (or bigger players in your niche) and which ones they tried and left (which could be ones for you to prevent from the gate). All this assumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word relationships, Publicly available keyword data, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you enter. You could also filter from CPC, search volume, as you can see, and you might also exclude keywords.
For me personally, I would rather use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a competitive research instrument versus a keyword search tool. Keyword Research Program
Pricing and Strategies
As I just said, SpyFu’s Fundamental plan begins at $33 each Month when billed annually (roughly $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search success. All programs have an infinite number of comparison search results name, key word, keyword collection, backlink, and domain along with data export. The functionality that you get with SpyFu for your cost is a significant factor in why we gave it an Editors’ Choice, and the search volumes make the tool even more attractive for research that is keyword that is ad hoc.
That is not to mention SpyFu does not cap anything. The Basic Plan provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed annually) lumps contacts and leads to 500 and per week tracked keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the firm has slashed on its pricing because our original review, making it even more attractive to SMBs.
I find that their tools useful for search that is competitive. I do not use Their own Keyword Smart Search that They provide (in a straightforward fashion) at the price points they provide is very A combination that is nice. SpyFu makes its way into my arsenal on just about Each undertaking. Keyword Research Program