Background Keyword Research Search
SpyFu is one of the feature rich tools, but probably has the Attractive interface out there. SpyFu offers SEO and PPC spy tool choices alongside their own research tool. Keyword Research Search
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform across the spectrum of SEO tooling, but with this particular review we’re focusing on its own ad hoc keyword lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and management capacities are built in throughout SpyFu, but I started from the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Keywords to observe outcomes differed between each of my competitors. Were digital advertising, pcmag, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that businesses might search for (such as publishers like PCMag) as well as to find related search results and vulnerable competition sites.
I found that after conducting searches in my five test terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with exactly how much money a key word could be worth. After searching”digital advertising,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That’s only for a single key word question, showing SpyFu will the most granular deep-dive research into key word data of the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Keyword, however a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the keyword in the past year. I got exactly the same level of price breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular price per day, daily investigation volume, difficulty rating, and much more.
At the bottom of the results was the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Pro both provide a much more comprehensive breakdown in this respect. SpyFu focuses on price, which might or might not be important to your business. Results like the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on this search page over time, was somewhat too from the weeds for me as a newcomer SEO tool user. However, for advertisers and digital marketers, SpyFu is a gold mine. Keyword Research Search
With SpyFu Kombat you can look at overlapping and site key words To get up to 3 websites. For the PPC version you may also see a chart which goes back over a span of a couple years showing the general amount of keywords being bid on by all 3 sites. You can also rollover the chart to see keywords specific to only two of those sites if you are feeling the 3rd site may not be doing as good a job (or vice versa) as 2 of those other websites. It is going to also show you that the PPC budgets of those websites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click. You can view and download those key words for your own use. As you can see I am on the ads tab however, the choices are comparable once you click on the natural tab (on the top box, the natural one at the bottom shows you complete organic keywords).
Switching between the organic tab and the ppc tab (also as the Total # of organic search phrases + PPC advertisement budget should also give you a good notion of what of the larger sites are more into the PPC or SEO side of things that may be a fantastic barometer to look at if you happen to be concentrating on one place over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain name on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at how a website might split parts of the main domain, maybe a good spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Advertisement History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Keyword Research Search
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using minimal search volume, CPC, problem rating, and monthly price. These are SpyFu’s four main metrics where key word research is worried. On the left of this desk are either the keyword you’ve researched and grouped yourself, or high keyword class suggestions from SpyFu. At the top right of the table you can then add chosen key words to lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with concentrated lists of domains and keywords like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are a few of the options.
Alongside Leading Lists, there is a dedicated Business Leads tab. This acts exactly the exact same way as a key word search: You enter businesses and key words, a place, and refine results using filters like AdWords budget and SEO clicks. The search then returns a list of URL leads with that website’s monthly advertising budget and contact information that may be exported into direct management system or your CRM. I’d love to view SpyFu go a step farther with this and incorporate its SEO lead lists directly using a stage such as Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush includes a beta lead generation tool, but that is the closest comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for keyword groups in countless businesses. Users may download the templates in the SpyFu site and upload into a AdWords account.
The system also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank tracking in a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you install multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and include a new project. It is the greatest and only case in this roundup of built-in, SEO-focused PM.
There is also Keywords you’ve identified and begin ongoing tracking that keyword ranking changes and reports back with domain rankings. Using the tab, I was able to set up custom SEO reports in a few simple steps: Enter a domain name choose whether or not to conduct a document on SpyFu’s suggested domain key words or custom keywords. I entered my five custom key words chose up to five opponents’ URLs, and then was given the choice to run a report or a recurring monthly report.
That sort of analysis is just another area where SpyFu stands out, since it also has a tool called”Kombat” that is available from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the tool quickly built an interactive data visualization which revealed where PCMag keywords overlapped with our opponents. There’s also what SpyFu calls a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature that will help unearth ways to acquire an SEO advantage on the competition. Keyword Research Search
With the SEO performance of its primary Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the web analytics of websites. Through this stage, you can view time-of-day visitors sections, and behavior.
Keyword Advertisement History
You will be shown by keyword Advertisement History, via color bars frequently the Keyword appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which may be exported to excel). It goes back to 2006 via the Bonus History Button and reveals a year’s worth of information.
So it is fairly straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here is the advertisement history of the key word”, plain and simple. If you find a key word being advertised on by a PPC advertiser that is fantastic consistent you can look to employ that advertisement copy technique to a niche market of the keyword. If I had been advertisements for”resorts in Oklahoma” I might pay attention to that which ad copy has been successful, as time passes, for this main/core key word”hotels”.
Domain Advertisement History
Domain Ad History is similar to Keyword Advertisement History except it reveals the Key word history of a domainname.
This instrument is useful in Taking a Look at keywords Which Have Been successful for Your opponents (or larger players on your niche) and which ones that they tried and abandoned (which could be ones for you to prevent from the gate). All of this presumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word relationships, Publicly accessible keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. You can also filter from CPC, search volume as you can see, and you can exclude key words.
For me, I prefer to use the PPC keywords as well as the Organic key words found In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a competitive search instrument versus a keyword research tool. Keyword Research Search
Pricing and Plans
As I just said, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (or $39 month-to-month). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not price by search results. All programs have an infinite number of domain, key word collection, backlink, and comparison search results along with unlimited data export. The functionality you get with SpyFu for the price is an important element in why we gave it an Editors’ Choice, and the search volumes make the instrument even more attractive for ad hoc research that is keyword.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Program provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) bumps leads and contacts to 500 and per week tracked keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has slashed its pricing.
I find their tools pretty helpful for research. I don’t use Their own Keyword Smart Search as described above but the number of information that They give (in a straightforward fashion) at the price points that they give is very A wonderful combination. SpyFu makes its way Every project. Keyword Research Search