Introduction Keyword Research Search Tool
SpyFu is one of the feature rich tools, but has the Attractive interface out there. SpyFu provides SEO and PPC spy tool options . Keyword Research Search Tool
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform across the spectrum of SEO tooling, but with this particular review we’re focusing primarily on its own ad hoc keyword lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and direction capacities are built in during SpyFu, but I started from the Keyword Research tab.
When I used the Exact Same set of five Key words to see outcomes differed between each of my competitors. The five keywords I used were online shopping , electronic advertising, pcmag, IT consultant, and small business accounting. I chose this combination to simulate real world terms that businesses might search for (including publishers like PCMag) and to discover related search results and vulnerable competitor sites.
I found that, after running searches in my five evaluation terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a keyword is worth. After searching”digital advertising,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword summary, related key words, advertiser history, ranking history, traffic, key word grouping, and SERP analysis. That’s only for a single keyword revealing how SpyFu does the most granular deep-dive investigation into data of the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, however a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the last year. I received exactly the exact same level of price breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific cost per day, daily search volume, difficulty rating, and much more.
At the bottom of the keyword results was that the SERP analysis. This broke down each URL from the search results page, however KWFinder and Moz Guru equally offer a more comprehensive breakdown in this respect. SpyFu targets monthly cost, which might or might not be significant to your small business. Results such as the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on this search page over time, was a bit too from the weeds for me as a novice SEO instrument user. But for advertisers and digital marketers, SpyFu is a gold mine. Keyword Research Search Tool
With SpyFu Kombat you can look at overlapping and website specific key words To get up to 3 websites. For your PPC version you may also see a chart which goes over a period of a few years demonstrating that the general number of key words being bid on by all three sites. You may also rollover the chart to find keywords specific to just two of those websites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as 2 of those other sites. It will also show you that the PPC budgets of the websites in addition to the number of organic keywords rank in the top 50 results for said keyword.
When you click it will show you that the Keywords in whatever bucket you click. It is possible to see and download those key words for your own use. As you can see I am on the advertisements tab however, the choices are comparable when you click on the organic tab (on the top box, the organic one at the underside shows you complete organic key words ).
Switching between the natural tab and the ppc tab (also as the Total # of organic keywords + PPC advertisement budget should also give you an idea of which of the larger sites are more into the PPC or SEO side of things that may be a fantastic barometer to look in if you chance to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain name on the home page and also are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at how a website might break out parts of the principal domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to full Keyword Advertisement History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Keyword Research Search Tool
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with minimal search volume, CPC, difficulty score, and monthly cost. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of the table are either the keyword you have researched and booted yourself, or high keyword class tips from SpyFu. On the top right of this table you can then add chosen keywords to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists segment with targeted lists of domain names and key words like”Assets Which Pay the Most On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the options.
Alongside Top Lists, there is a dedicated Company Leads tab. This essentially acts the same manner as a search: You enter a place, keywords and businesses, and refine outcomes using filters such as AdWords budget and SEO clicks. The search returns a list of URL leads with this website’s monthly ad budget and contact information that is accessible that can be exported into your CRM or direct management system. I’d love to view SpyFu proceed a step further with this and incorporate its SEO lead lists straight with a stage such as Salesforce$75.00 in salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a lead generation instrument, but that’s the closest any optimization merchandise that I tested comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups . Users may download the templates from the SpyFu website and then upload to a AdWords account.
The platform also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated keyword research and rank tracking within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and include a new project. It is the only and best example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you take You start tracking that reports back together with weekly domain rankings and keyword position changes and’ve identified. Using the webpage, I was able to prepare custom SEO reports in a few simple measures: Enter a domain name then choose if to conduct a report on SpyFu’s suggested domain keywords or custom key words. I entered my five custom key words in a field, chose up to five opponents’ URLs, and then was given the option to run a report or a recurring report.
This sort of analysis is another area in which SpyFu stands outside, since it also has a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool quickly built an interactive information visualization which showed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls a”key word world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This research breakdown is just another feature which helps unearth ways for you to acquire an SEO advantage. Keyword Research Search Tool
With the SEO functionality of its Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to different sites’ internet analytics. Through this platform, you can see time-of-day traffic, sections, and on-page behavior.
Keyword Advertisement History
You will be shown by keyword Ad History, through colour coded bars, how often the Key words appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which may be exported into excel). It goes back to 2006 through the Bonus History Button and reveals a year’s worth of data up front.
So it’s pretty straightforward, which is exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here’s the ad history of the keyword”, plain and simple. If you find a key word being advertised on by a good PPC advertiser consistent it’s possible to look to employ that ad copy technique to some niche market of that keyword. If I had been advertisements for”resorts in Oklahoma” I would listen to that which ad copy was successful, over time, for this main/core key word”resorts”.
Domain Ad History
Except it shows the domain Ad History Is like Keyword Ad History History of a particular domainname.
This tool is useful in Taking a Look at keywords Which Have Been effective for Your competitors (or larger players on your market ) and which ones that they attempted and left (which could be ones that you avoid from the gate). All this presumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term connections, Publicly available keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. You can filter by CPC, look volume as you can see, and you can also exclude keywords.
For me, I would rather use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a search tool versus a research tool. Keyword Research Search Tool
Pricing and Strategies
Since I mentioned, SpyFu’s Basic plan begins at $33 each Month when billed annually (roughly $39 per month ). Though, contrary to other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All plans come with an infinite number of domain, keyword, keyword collection, backlink, and comparison search results combined with data export. The performance you receive with SpyFu for the price is an important element in why we gave it an Editors’ Choice, and the unlimited search volumes make the tool even more appealing for study that is ad hoc.
That is not to mention SpyFu does not cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed yearly ) lumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the firm has slashed its pricing because our inspection, which makes it attractive to SMBs.
I find that their tools pretty useful for research. I do not use Their Keyword Smart Search described above but the number of data that They give (in a straightforward fashion) at the price points they provide is very A combination that is nice. SpyFu makes its way Every project. Keyword Research Search Tool