Intro Keyword Research Software
SpyFu is among the more feature rich tools, but probably has the Least attractive interface on the market. SpyFu offers SEO and PPC spy application options . Keyword Research Software
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do across the spectrum of SEO tooling, but for this particular review we’re focusing mostly on its ad hoc research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Keyword recommendations and direction capacities are built in during SpyFu, however I started from the Keyword Research tab.
When testing each instrument, I used the same set of five Key words to see outcomes differed between every one of my competitors. Were IT consultant marketing, internet shopping, pcmag, and small business bookkeeping. I chose this combination to simulate real-world terms that companies might search for (such as publishers like PCMag) and to discover related search results and vulnerable competition websites.
After running searches in my five evaluation terms, I discovered that SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a key word could be worth. After hunting”digital advertising,” for instance, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser history, status background, traffic, key word grouping, and SERP analysis. That is just for one keyword query, revealing SpyFu does arguably the most granular deep-dive investigation into data of the tools I tested.
Atop the main results, SpyFu gave me not only CPC for the Key word, but a daily and monthly cost breakdown in addition to the number of unique advertisers had emerged on the keyword in the past year. I received the exact same level of price breakdown when I clicked on the Related Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a specific cost per day, daily investigation volume, difficulty rating, and much more.
In the bottom of the results was the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Pro both provide a more comprehensive breakdown in this regard. SpyFu focuses on monthly price, which might or might not be important to your small business. Results like the Advertiser History graph, a long list and complex diagram of the ads appearing on that search page over time, was a bit too in the weeds for me as a newcomer SEO instrument user. However, for advertisers and marketers, SpyFu can be a gold mine. Keyword Research Software
With SpyFu Kombat you can look at overlapping and site Certain keywords To get up to 3 websites. For your PPC version you may also find a chart which goes back over a span of a couple years showing that the overall number of key words being bid on by all three sites. You can also rollover the graph to find key words specific to only two of the websites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as two of the other sites. It is going to also show you that the PPC budgets of those websites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click on an area of the circle chart it will show you that the Keywords in whatever bucket you click, towards the right of this graph. It is possible to view and download those keywords for your use. As you can see I am on the ads tab however, the choices are similar when you click the organic tab (on the upper box, the organic one on the underside shows you complete organic key words ).
Switching between the natural tab and the ppc tab (also as the Total # of organic keywords + PPC advertisement budget should also give you a good notion of which of the bigger sites are more to the PPC or SEO aspect of things that may be a good barometer to look at if you happen to be focusing on one place over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain on the home page and are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at how a site might split parts of the main domain, perhaps a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Keyword Research Software
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with monthly search volume, CPC, difficulty rating, and monthly cost. These are SpyFu’s four chief metrics where key word research is worried. On the left of this table are either the keyword you’ve researched and grouped yourself, or high keyword group tips from SpyFu. On the top right of the table you can then add selected key words to lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists section with concentrated lists of domains and keywords like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the choices.
Next to Top Lists, there’s a dedicated Business Leads tab. This essentially acts the same manner as a search: You enter keywords and industries, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of URL leads with contact information that is available and this website’s monthly advertising budget that may then be exported to your CRM or direct management system. I’d like to view SpyFu go a step farther with this and integrate its own SEO lead lists directly using a platform like Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a beta lead generation tool, but that’s the closest any additional optimization product I tested comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for keyword groups . The templates can be downloaded by users in the SpyFu site and upload to a AdWords account.
The system also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated key word research and rank monitoring in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and include a new project. It’s the only and greatest case in this roundup of SEO-focused PM.
There’s also Keywords you’ve identified and start monitoring that reports back with domain rankings and keyword position changes. Utilizing the tab, I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name and then choose whether or not to conduct a document on SpyFu’s suggested domain keywords or custom key words. I entered my five custom keywords in a field, chose up to five opponents’ URLs, then was given the choice to run a one time report or a report.
This Type of analysis that is aggressive is another area where SpyFu stands outside, since it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the instrument built an interactive information visualization which revealed where the top keywords of PCMag overlapped with our competitors. There is also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature that helps unearth ways to acquire an SEO edge. Keyword Research Software
With the SEO performance of its main product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to the internet analytics of sites. Through this stage, you can see time-of-day traffic sections, and behavior that is on-page.
Keyword Advertisement History
You will be shown by Ad History, via coded bars, how frequently the Keyword appeared in a domain PPC campaign along with any modifications in the ad copy (all of which can be exported into excel). It reveals that a year’s worth of information and extends back to 2006 via the Bonus History Button.
So it’s pretty straightforward, and that’s what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here is the ad history of the keyword”, plain and simple. If you find a key word being promoted on by a PPC advertiser consistent then you can look to apply that advertisement copy technique to a niche market of the keyword. If I were advertising for”resorts in Oklahoma” I might pay attention to what ad copy has been successful, as time passes, for this main/core key word”hotels”.
Domain Advertisement History
Except it reveals the domain Ad History is similar to Keyword Advertisement History Keyword history of a specific domain.
This tool is useful in Taking a Look at keywords that have been effective for Your competitors (or larger players in your market ) and which ones that they tried and left (which may be ones for you to avoid out of the gate). All of this assumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term connections, Publicly available keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you could filter from CPC, look volume, and you might also exclude key words.
For me, I prefer to use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search instrument versus a keyword search tool. Keyword Research Software
Pricing and Plans
As I mentioned, SpyFu’s Basic plan starts at $33 per Month when billed annually (roughly $39 per month ). Though, unlike other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All programs have an unlimited number of key word, keyword group , domain, backlink, and competitor/domain comparison search results combined with boundless data export. The functionality that you get with SpyFu for your price is an important element in why we gave it an Editors’ Choice, and the boundless search volumes make the instrument even more attractive for study that is keyword that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) bumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the firm has really slashed its pricing since our inspection, making it even more attractive to SMBs.
I find their tools pretty helpful for search that is aggressive. I do not use Their own Keyword Smart Search much as described above but the number of information that They give (in a straightforward fashion) at the price points that they give is very A combination that is nice. SpyFu makes its way Each undertaking. Keyword Research Software