Introduction Keyword Research
SpyFu is among the more feature rich tools, but has the Least attractive interface on the market. SpyFu provides SEO and PPC spy application options . Keyword Research
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this particular review we’re focusing on its ad hoc keyword lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Direction capacities and keyword recommendations are built in during SpyFu, however I started in the Keyword Research tab.
When I used the Exact Same set of five Keywords to see how results differed between each of my competitors. The five keywords that I used were online shopping marketing, pcmag, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might hunt for (such as publishers such as PCMag) as well as to find related search results and vulnerable competition sites.
I discovered that, after running searches on my five test terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with exactly how much cash a key word could be worth. After hunting”digital marketing,” for instance, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser history, ranking history, backlinks, keyword grouping, and SERP analysis. That is only for one key word question, showing how SpyFu does the most granular deep-dive research into data of all the tools I tested.
Atop the main results, SpyFu gave me not just CPC for the Keyword, but a daily and yearly cost breakdown as well as how many unique advertisers had appeared on the keyword in the past year. I received the exact same degree of cost breakdown once I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty score, and much more.
At the bottom of the keyword results was that the SERP analysis. This broke down each URL from the search results page, though KWFinder and Moz Guru both offer a much more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a long list and complicated diagram of the ads appearing on that search page as time passes, was somewhat too in the weeds for me as a novice SEO tool user. But for advertisers and digital marketers, SpyFu is a gold mine. Keyword Research
With SpyFu Kombat you can look at overlapping and site Certain keywords For up to 3 websites. For the PPC version you may also find a chart which goes over a period of a few years showing the general amount of keywords being bid on by all 3 websites. You can also rollover the graph to find keywords specific to just two of those websites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as 2 of those other sites. It is going to also show you that the PPC budgets of the websites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click on an area of the circle chart it will show you the Keywords in whatever bucket you click. You can see and download those key words for your use. As you can see I am on the advertisements tab but the options are comparable once you click the organic tab (on the top box, the organic one at the bottom shows you complete organic key words ).
Switching between the natural tab and the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget must also give you a good idea of which of the larger sites are more to the PPC or SEO side of things which can be a good barometer to look in if you chance to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might break out parts of the main domain, maybe a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Ad History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (using a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Keyword Research
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly cost. These are SpyFu’s four main metrics where keyword research is concerned. On the left of the desk are the key words you have researched and grouped yourself, or high keyword group suggestions from SpyFu. At the top right of the table you can subsequently add selected key words to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and customer relationship management (CRM). In the List Builder tab, there is a Top Lists segment with concentrated lists of domains and keywords like”Domains That Spend the Most On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the options.
Alongside Top Lists, there is a dedicated Business Leads tab. This essentially acts the same way as a search: You enter keywords and businesses, a location, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of leads with this site’s monthly advertising budget and contact information that can be exported to direct management system or your CRM. I’d like to view SpyFu go a step further with this and incorporate its own SEO lead lists straight using a platform like Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush has a lead generation instrument, but that is the closest comes to what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups . Users can download the templates from the SpyFu site and then upload into a AdWords account.
The platform also includes deeper SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank tracking in a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you set up multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and add a new job. It is the only and greatest case in this roundup of built-in, SEO-focused PM.
There’s also You ‘ve identified and begin tracking that keyword ranking changes and reports back together with weekly domain positions. Using the webpage, I was also able to prepare custom SEO reports in a few straightforward measures: Enter a domain name choose whether or not to run a report on SpyFu’s suggested custom keywords or domain keywords. I entered my five custom keywords in a field, picked up to five competitors’ URLs, and then was given the option to run either a report or a report.
This Type of analysis is another area in which SpyFu stands outside, since it also has a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument built an interactive information visualization that revealed where PCMag’s top key words overlapped with our opponents. There’s also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This research breakdown is another feature which will help unearth ways to acquire an SEO edge on your competitors. Keyword Research
Together with the SEO functionality of its product, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the internet analytics of websites. Through this platform, you can view time-of-day visitors, sections, and search-engine behaviour.
Keyword Ad History
Advertisement History will show you, via colour bars, how frequently the Keyword appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which may be exported into excel). It goes back to 2006 through the Bonus History Button and shows that a year’s worth of data up front.
So it’s pretty straightforward, which is exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here is the ad history of the key word”, plain and simple. Normally, if you find a keyword being advertised on by a PPC advertiser that is good consistent it’s possible to look to apply that advertisement copy technique to some niche market of that keyword that is larger. If I were advertisements for”hotels in Oklahoma” I might pay attention to what ad copy was successful, over time, for that main/core keyword”resorts”.
Domain Advertisement History
Domain Ad History is similar to Keyword Ad History except it reveals the History of a domainname.
This tool is useful in Taking a Look Your competitors (or bigger players in your niche) and which ones they attempted and abandoned (which could be ones for you to avoid out of the gate). All this assumes the domain you’re currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term relationships, Publicly accessible keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. You can also filter from CPC, search volume as you can see, and you can exclude key words.
For me personally, I would rather use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a research tool versus a search tool. Keyword Research
Pricing and Plans
As I just mentioned, SpyFu’s Basic plan starts at $33 per Month when billed annually (or $39 month-to-month). Though, contrary to other tools in this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All plans come with an infinite number of domain name, key word collection, backlink, and competitor/domain comparison search results along with data export. The performance you get with SpyFu for your cost is an important element in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the tool much more appealing for study that is keyword that is ad hoc.
That’s not to mention SpyFu doesn’t cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed annually) lumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the company has slashed on its pricing since our inspection, which makes it all the more attractive to SMBs.
I find their tools helpful for aggressive search. I don’t use Their Keyword Smart Search described above but the amount of data that They provide (in a simple fashion) at the price points that they provide is quite A nice combination. SpyFu makes its way into my arsenal on just about Each undertaking. Keyword Research