Intro Keyword Research Tool For
SpyFu is among the more feature rich tools, but has the Least appealing interface out there. SpyFu offers SEO and PPC spy tool options alongside their keyword research tool. Keyword Research Tool For
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do across the spectrum of SEO tooling, but for this review we’re focusing mostly on its ad hoc research capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Management capabilities and recommendations are built in during SpyFu, however I started in the Keyword Research tab.
When testing each instrument, I used the Exact Same set of five Keywords to observe results differed between every one of my opponents. Were electronic advertising pcmag, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might search for (including publishers like PCMag) and to find related search results and vulnerable competitor sites.
After running searches in my five evaluation terms, I found that SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much money a key word could be worth. After searching”digital advertising,” for instance, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word overview, related key words, advertiser history, status background, traffic, key word group, and SERP analysis. That is only for a single keyword question, revealing SpyFu will the most granular research into keyword data of all the tools I tested.
Atop the main results, SpyFu gave me not just CPC for the Key word, however a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the last year. I got exactly the exact same degree of price breakdown once I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific price per day, daily search volume, difficulty rating, and more.
In the bottom of the results that are keyword was the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Guru equally offer a more detailed breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a long list and complex diagram of the advertisements appearing on this search page over time, was a bit too in the weeds for me as a newcomer SEO tool user. However, for advertisers and marketers, SpyFu can be a gold mine. Keyword Research Tool For
With SpyFu Kombat you can look at overlapping and site Certain keywords To get up to 3 websites. For your PPC version you can also find a graph which goes over a span of a few years showing the general amount of keywords being bid on by all 3 websites. You may also rollover the graph to find key words specific to only two of the websites if you are feeling the 3rd website may not be doing as great a job (or vice versa) as 2 of the other websites. It will also show you the PPC budgets of those sites as well as the number of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you that the Key words in whatever bucket you click. You can see and download those key words for your use. As you can see I’m on the ads tab but the options are comparable when you click the organic tab (on the upper box, the organic one on the underside shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic keywords + PPC ad budget should also give you a good notion of what of the larger sites are more to the PPC or SEO aspect of things which can be a good barometer to look at if you happen to be concentrating on one place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the website might split parts of the principal domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Keyword Research Tool For
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with minimal search volume, CPC, problem rating, and monthly price. These are SpyFu’s four main metrics where keyword research is concerned. On the left of this desk are either the key words you have researched and booted yourself, or top keyword group tips from SpyFu. At the top right of this desk you can subsequently add chosen keywords for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Top Lists section with concentrated lists of domain names and keywords like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the choices.
Next to Top Lists, there’s a dedicated Business Leads tab. This acts exactly the exact same manner You enter businesses and key words, a place, and refine results using filters like AdWords budget and SEO clicks. The research then returns a list of leads with the monthly ad budget and available contact information that can be exported to your CRM or lead management system of this site. I’d like to view SpyFu go a step farther with this and integrate its own SEO lead lists straight with a platform such as Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush has a beta lead generation tool, but that is the closest any optimization merchandise that I tested comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for key word groups in hundreds of industries. The templates can be downloaded by users in the SpyFu site and upload into an AdWords account.
The platform also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank tracking in a campaign. My SpyFu is only accessible paid programs (not the free trial), but it allows you to install multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then include a new project. It is the only and greatest example in this roundup of SEO-focused PM.
There is also You begin continuing tracking that reports back together with weekly domain rankings and keyword ranking changes and’ve identified. I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name and choose whether or not to run a document on SpyFu’s suggested domain keywords or custom keywords. I entered my five custom keywords picked up to five competitors’ URLs, and then was given the choice to run a one-off report or a recurring report.
This Type of analysis is just another area in which SpyFu stands out, since it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument built an interactive data visualization that revealed where PCMag key words overlapped with our competitors. There is also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature which helps unearth ways to gain an SEO advantage on the competition. Keyword Research Tool For
With the SEO performance of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the web analytics of sites. Through this platform, you can view time-of-day traffic sections, and on-page behavior.
Keyword Ad History
You will be shown by keyword Advertisement History, via color coded bars frequently the Key words appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which can be exported into excel). It shows a year’s worth of information and goes back to 2006 via the Bonus History Button.
So it is pretty straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here’s the ad history of the key word”, plain and simple. If you see a keyword being promoted on by a PPC advertiser that is good persistent it’s possible to look to apply that ad copy technique to a market of that larger keyword. If I had been advertising for”resorts in Oklahoma” I might pay attention to what ad copy was successful, over time, for this main/core keyword”hotels”.
Domain Ad History
Domain Ad History Is like Keyword Ad History except it reveals the History of a particular domain.
This tool is useful in looking Your competitors (or larger players on your market ) and which ones they attempted and left (which could be ones for you to avoid out of the gate). All of this presumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses word relationships, Publicly available keyword data, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you could also filter search volume, from CPC, and you can also exclude keywords.
For me personally, I prefer to use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search instrument versus a research tool. Keyword Research Tool For
Pricing and Strategies
As I just mentioned, SpyFu’s Basic plan starts at $33 each Month when billed annually (or $39 per month ). Though, contrary to other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All plans have an infinite number of backlink , keyword, keyword collection, domain name, and comparison search results along with boundless data export. The performance you get with SpyFu for your cost is a significant element in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument even more appealing for ad hoc research.
That’s not to mention SpyFu doesn’t cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) bumps contacts and leads to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. The company has actually slashed on its pricing since our review, making it all the more attractive to SMBs.
I find that their tools useful for search. I do not use Their Keyword Smart Search explained above but the number of information which They give (in a straightforward fashion) at the price points they provide is quite A nice combination. SpyFu makes its way into my toolbox on just about Each project. Keyword Research Tool For