Background Keyword Research Tool Free Download
SpyFu is among the feature rich tools, but has the Least appealing interface out there. SpyFu provides SEO and PPC spy application choices . Keyword Research Tool Free Download
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this particular review we are focusing mostly on its ad hoc keyword research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Recommendations and management capabilities are built in throughout SpyFu, but I started from the Keyword Research tab.
When I used exactly the Exact Same set of five Key words to see results differed between each of my opponents. The five keywords I used were pcmag, digital advertising, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that companies might hunt for (including publishers such as PCMag) as well as to find related search results and vulnerable competitor websites.
I found that after running searches in my five test terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much money a key word is worth. After searching”digital marketing,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword overview, related keywords, advertiser history, status background, backlinks, keyword grouping, and SERP analysis. That’s only for a single key word revealing how SpyFu does the most granular research into keyword data of the tools I tested.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown in addition to the number of unique advertisers had appeared on the key word in the last year. I received the same degree of price breakdown once I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific cost every day, daily search volume, difficulty score, and more.
In the bottom of the results was that the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Guru equally provide a more detailed breakdown in this regard. SpyFu targets price, which may or may not be important to your small business. Results like the Advertiser History graph, a long list and complex diagram of the ads appearing on this search page as time passes, was a bit too in the weeds for me as a novice SEO tool user. But for digital marketers and advertisers, SpyFu can be a gold mine. Keyword Research Tool Free Download
With SpyFu Kombat you can look at overlapping and site Certain key words For up to 3 sites. For the PPC version you may also see a chart which goes over a period of a couple years showing the general amount of key words being bid on by all 3 websites. You can also rollover the chart to see key words specific to only 2 of the sites if you feel the 3rd site may not be doing as good a job (or vice versa) as 2 of the other websites. It is going to also show you that the PPC budgets of those websites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click on an area of the circle chart it will show you the Key words in whatever bucket you click. You can see and download those keywords for your use. As you can see I am on the advertisements tab however, the choices are similar once you click the organic tab (on the top box, the organic one at the bottom shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (also as the Total # of organic keywords + PPC ad budget must also give you an notion of which of the larger sites are more to the PPC or SEO side of things which can be a good barometer to look in if you chance to be concentrating on one place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might break out parts of the principal domain, perhaps a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Advertisement History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Keyword Research Tool Free Download
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of the desk are either the keyword you’ve researched and booted yourself, or high keyword class tips from SpyFu. On the top right of this desk you can then add chosen key words for lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound link between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists section with concentrated lists of domain names and keywords like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are a few of the options.
Alongside Leading Lists, there is a dedicated Company Leads tab. This basically acts exactly the same manner as a key word search: You enter businesses and keywords, a location, and refine results using filters like AdWords budget and SEO clicks. The research then returns a list of leads with that site advertising budget and contact information that may be exported to direct management system or your CRM. I’d like to see SpyFu go a step farther with this and integrate its SEO lead lists directly with a platform such as Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a beta lead generation instrument, but that is the closest any optimization merchandise I tested comes to what SpyFu offers.
But, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are key word . The templates can be downloaded by users in the SpyFu site and upload to a AdWords account.
The platform also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated key word study and rank monitoring within a campaign. My SpyFu is only available in paid programs (not the free trial), but it lets you set up multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and include a new job. It is the greatest and only case in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you take You ‘ve identified and begin ongoing monitoring that keyword ranking changes and reports back together with weekly domain positions. I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name then choose if to conduct a report on SpyFu’s suggested custom key words or domain key words. I entered my five custom keywords in a field, chose up to five opponents’ URLs, then was given the option to run a one-off report or a report.
This sort of aggressive analysis is another area where SpyFu stands outside, since it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool quickly built an interactive information visualization that showed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature which will help unearth ways to acquire an SEO edge on your competitors. Keyword Research Tool Free Download
With the SEO functionality of its product, SpyFu has introduced a study tool called Nacho Analytics, which offers access to the internet analytics of sites. Through this platform, you can see on-page behavior visitors, and sections.
Keyword Ad History
Ad Background will show you, via colour coded bars frequently the Key words appeared in a domain PPC campaign along with any modifications in the advertisement copy (all of which can be exported to excel). It shows that a year’s worth of information and extends back to 2006 via the Bonus History Button.
So it is fairly straightforward, and that’s exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here’s the advertisement history of the key word”, plain and simple. If you see a key word being promoted on by a fantastic PPC advertiser consistent then you can look to apply that ad copy technique to a niche market of that larger keyword. If I had been advertising for”resorts in Oklahoma” I might pay attention to that which ad copy was successful, over time, for that main/core keyword”hotels”.
Domain Advertisement History
Domain Ad History Is like Keyword Ad History except it reveals the History of a particular domainname.
This instrument is useful in looking Your competitors (or larger players in your niche) and which ones they attempted and abandoned (which may be ones for you to prevent from the gate). All of this assumes the domain you are currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes term connections, Publicly accessible keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. You could also filter from CPC, look volume as you can see, and you might also exclude key words.
For me, I would rather use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a research tool versus a research tool. Keyword Research Tool Free Download
Pricing and Strategies
Since I just said, SpyFu’s Basic plan begins at $33 per Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All programs come with an unlimited number of domain, key word, keyword collection, backlink, and comparison search results along with unlimited data export. The functionality that you receive with SpyFu for your cost is a significant factor in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument much more attractive for ad hoc research that is keyword.
That is not to say SpyFu does not cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed yearly ) bumps contacts and leads to 500 and weekly monitored keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has actually slashed its pricing.
I find that their tools pretty useful for competitive research. I don’t use Their Keyword Smart Search which They provide (in a simple fashion) at the price points that they provide is quite A combination that is wonderful. SpyFu makes its way into my toolbox on just about Each undertaking. Keyword Research Tool Free Download