Introduction Keyword Research Tool Review
SpyFu is one of the more feature rich tools, but probably has the Attractive interface on the market. SpyFu offers SEO and PPC spy tool options . Keyword Research Tool Review
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we’re focusing on its ad hoc lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Recommendations and direction capacities are built in during SpyFu, but I started in the Keyword Research tab.
When testing each tool, I used the same set of five Key words to observe how results differed between every one of my opponents. The five keywords that I used were internet shopping marketing, pcmag, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that companies might hunt for (such as publishers such as PCMag) and to find associated search results and vulnerable competitor sites.
I discovered that, after conducting searches in my five test terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with exactly how much money a keyword is worth. After searching”digital marketing,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword overview, related keywords, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That is only for a single keyword question, revealing how SpyFu does arguably the most granular investigation into data of all the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Keyword, however a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the past year. I received the exact same level of cost breakdown once I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a particular price per day, daily investigation volume, difficulty rating, and more.
In the bottom of the results was that the SERP analysis. This broke down every URL in the search results page, however KWFinder and Moz Guru equally offer a much more comprehensive breakdown in this respect. SpyFu targets monthly price, which might or might not be important to your business. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on that search page over time, was somewhat too in the weeds for me as a novice SEO instrument user. However, for advertisers and marketers, SpyFu is a gold mine. Keyword Research Tool Review
With SpyFu Kombat you can look at overlapping and site Certain key words For up to 3 sites. For your PPC version you can also find a graph which goes back over a span of a few years demonstrating the general amount of key words being bid on by all three websites. You may also rollover the graph to see keywords specific to just 2 of those sites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as two of the other sites. It will also show you that the PPC budgets of the websites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click. You can view and download those keywords for your use. As you can see I’m on the ads tab but the options are comparable when you click the organic tab (on the top box, the natural one at the bottom shows you total organic key words ).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic keywords + PPC ad budget should also give you an idea of what of the bigger sites are more to the PPC or SEO side of things which can be a good barometer to look in if you chance to be concentrating on one area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at how a website might split parts of the principal domain, maybe a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to complete Keyword Advertisement History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Keyword Research Tool Review
Keyword Management and Reviews
Keyword direction is baked in to SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, problem score, and monthly cost. All these are SpyFu’s four chief metrics where keyword research is worried. On the left of the table are either the keyword you have researched and grouped yourself, or top keyword class tips from SpyFu. On the top right of this desk you can subsequently add chosen keywords to lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and customer relationship management (CRM). In the List Builder tab, there is a Top Lists segment with targeted lists of domain names and keywords like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Alongside Leading Lists, there is a dedicated Company Leads tab. This basically acts exactly the same manner as a search: You enter a location, businesses and keywords, and refine outcomes using filters like AdWords budget and SEO clicks. The search returns a list of leads with this site advertising budget and contact information that can be exported into your CRM or lead management system. I’d like to view SpyFu go a step farther with this and incorporate its own SEO lead lists straight using a platform such as Salesforce$75.00 in salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a beta generation tool, but that’s the closest comes to exactly what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups . Users may download the templates in the SpyFu website and upload to an AdWords account.
The system also includes SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated key word study and rank tracking within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then add a new project. It is the best and only case in this roundup of SEO-focused PM.
There’s also You begin monitoring that keyword ranking changes and reports back with domain positions and’ve identified. Utilizing the webpage, I was able to prepare custom SEO reports in a few simple measures: Enter a domain name and choose if to conduct a document on SpyFu’s suggested custom key words or domain key words. I entered my five habit keywords chose up to five opponents’ URLs, then was given the option to run either a report or a monthly report.
That Type of aggressive analysis is another area where SpyFu stands out, as it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument immediately built an interactive data visualization that revealed where PCMag key words overlapped with our opponents. There’s also what SpyFu calls a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature that will help unearth ways to gain an SEO edge on your competitors. Keyword Research Tool Review
With the SEO functionality of its product, SpyFu has introduced a study tool called Nacho Analytics, which offers access to different sites’ internet analytics. Through this platform, you can see time-of-day visitors, segments, and on-page behavior.
Keyword Advertisement History
You will be shown by keyword Advertisement History, via colour bars, how often the Keyword appeared in a domain PPC campaign along with any changes in the advertisement copy (all of which can be exported into excel). It shows that a year’s worth of information up front and goes back to 2006 via the Bonus History Button.
So it’s pretty straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here’s the advertisement history of the key word”, plain and simple. If you find a key word being advertised on by a PPC advertiser persistent then you can look to employ that ad copy technique to a market of that bigger keyword. If I were advertising for”hotels in Oklahoma” I would pay attention to what ad copy has been successful, as time passes, for that main/core key word”resorts”.
Domain Ad History
Except it reveals the, domain Ad History is similar to Keyword Advertisement History History of a specific domainname.
This instrument is useful in Taking a Look at keywords that have been effective for Your competitors (or larger players on your market ) and which ones they attempted and left (which could be ones that you prevent from the gate). All this presumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term connections, Publicly accessible keyword data, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. You could filter by CPC, look volume as you can see, and you can also exclude keywords.
For me personally, I prefer to use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search tool versus a keyword research tool. Keyword Research Tool Review
Pricing and Plans
As I just mentioned, SpyFu’s Fundamental plan begins at $33 per Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search results. All plans come with an infinite number of key word collection name, domain name, backlink, and comparison search results along with data export. The performance you get with SpyFu for the price is an important element in the reason we gave it an Editors’ Choice, and the search volumes make the tool much more appealing for ad hoc research that is keyword.
That is not to say SpyFu does not cap anything. The Basic Program provides you a potential of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed annually) bumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the company has really slashed on its pricing.
I find their tools useful for research. I don’t use Their own Keyword Smart Search that They provide (in a straightforward fashion) at the price points they give is very A combination that is wonderful. SpyFu makes its way Every project. Keyword Research Tool Review