Introduction Keyword Research Tool
SpyFu is among the more feature rich tools, but has the Attractive interface out there. SpyFu offers SEO and PPC spy tool choices . Keyword Research Tool
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this review we’re focusing primarily on its ad hoc keyword research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Direction capacities and recommendations are built in during SpyFu, but I started in the Keyword Research tab.
When I used the Exact Same set of five Key words to see outcomes differed between every one of my opponents. Were IT consultant , electronic marketing, online shopping, pcmag, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might hunt for (such as publishers like PCMag) and to find related search results and vulnerable competition sites.
I discovered that after running searches in my five test terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a keyword could be worth. After hunting”digital marketing,” for instance, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into key word overview, related key words, advertiser background, ranking history, backlinks, keyword grouping, and SERP analysis. That’s just for one keyword showing how SpyFu does the most granular research into key word data of the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the key word in the past year. I got exactly the same level of price breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific price per day, daily investigation volume, difficulty score, and more.
In the bottom of the results that are keyword was the SERP analysis. This broke down every URL in the search results page, however KWFinder and Moz Pro equally provide a much more detailed breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on this search page as time passes, was a bit too in the weeds for me as a novice SEO instrument user. However, for advertisers and marketers, SpyFu is a gold mine. Keyword Research Tool
With SpyFu Kombat you can look at overlapping and website Certain key words To get up to 3 websites. For the PPC version you may also see a chart which goes back over a span of a couple years demonstrating the general amount of key words being bid on by all 3 sites. You can also rollover the chart to see key words specific to only two of those sites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as 2 of the other websites. It is going to also show you that the PPC budgets of those websites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click, to the right of the graph. It is possible to view and download those key words for your use. As you can see I am on the advertisements tab however, the choices are similar once you click on the organic tab (on the upper box, the natural one at the bottom shows you complete organic keywords).
Switching between the organic tab and the ppc tab (as well as the Total # of organic keywords + PPC ad budget should also give you a good idea of which of the bigger sites are more into the PPC or SEO aspect of things that may be a fantastic barometer to check in if you chance to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might break out parts of the main domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (using a URL to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Keyword Research Tool
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, problem score, and monthly cost. These are SpyFu’s four chief metrics where keyword research is concerned. On the left of the table are either the key words you have researched and grouped yourself, or top keyword class suggestions from SpyFu. At the top right of the desk you can then add selected keywords to lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists section with targeted lists of domain names and keywords like”Assets Which Spend the Most On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the options.
Next to Leading Lists, there’s a dedicated Business Leads tab. This acts exactly the same manner as a search: You enter a location, businesses and keywords, and refine outcomes using filters such as AdWords budget and SEO clicks. The search returns a list of URL leads with that site ad budget and contact information that is available that may be exported to your CRM or lead management system. I’d love to view SpyFu proceed a step farther with this and integrate its SEO lead lists straight using a stage like Salesforce$75.00 in salesforce.com, but the instrument is currently ahead of the curve. SEMrush has a beta lead generation instrument, but that is the closest comes to exactly what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are key word . The templates can be downloaded by users from the SpyFu site and upload to an AdWords account.
The system also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word study and rank tracking in a campaign. My SpyFu is only accessible paid programs (not the free trial), but it allows you to set up multiple jobs tracking grouped key words plotted against SEO position, traffic worth, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and include a new job. It’s the only and best example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you take You ‘ve identified and start continuing tracking that reports back together with domain positions and keyword ranking changes. I was able to set up custom SEO reports in a few straightforward steps: Enter a domain name then choose if to conduct a document on SpyFu’s suggested custom key words or domain keywords. I entered my five habit keywords chose up to five competitors’ URLs, then was given the option to run a one time report or a recurring monthly report.
This Type of analysis that is aggressive is another area in which SpyFu stands outside, since it also has a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the tool built an interactive information visualization which showed where PCMag’s top key words overlapped with our opponents. There’s also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature that helps unearth ways to acquire an SEO edge on the competition. Keyword Research Tool
With the SEO performance of its primary product, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the web analytics of websites. Through this stage, you can see time-of-day visitors sections, and on-page behavior.
Keyword Advertisement History
Keyword Ad History will show you, through colour coded bars, how often the Key words appeared in a domain PPC campaign along with any modifications in the advertisement copy (all of which may be exported into excel). It goes back to 2006 through the Bonus History Button and reveals that a year’s worth of data.
So it is pretty straightforward, and that’s what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here’s the ad history of the key word”, plain and simple. Typically, if you find a keyword being promoted on by a PPC advertiser that is good consistent you can look to employ that advertisement copy technique to some niche market of that larger keyword. If I were advertisements for”hotels in Oklahoma” I might listen to that which ad copy has been successful, over time, for this main/core key word”hotels”.
Domain Ad History
Except it shows the domain Ad History is similar to Keyword Ad History Key word history of a domain.
This instrument is useful in Taking a Look Your competitors (or bigger players on your market ) and which ones they tried and left (which may be ones for you to prevent from the gate). All of this presumes the domain you’re currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term relationships, Publicly available keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. You could filter look volume, from CPC as you can see, and you might exclude key words.
For me, I prefer to use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a competitive research tool versus a research tool. Keyword Research Tool
Pricing and Plans
Since I just said, SpyFu’s Fundamental plan begins at $33 each Month when billed annually (or $39 month-to-month). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All plans come with an infinite number of domain name, keyword, keyword collection, backlink, and comparison search results along with data export. The performance that you get with SpyFu for your cost is an important factor in the reason we gave it an Editors’ Choice, along with the unlimited search volumes make the instrument even more attractive for ad hoc research.
That is not to mention SpyFu doesn’t cap anything. The Basic Plan gives you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed yearly ) bumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has really slashed its pricing since our inspection, making it attractive to SMBs.
I find that their tools pretty helpful for search that is aggressive. I don’t use Their Keyword Smart Search which They provide (in a simple fashion) at the price points they give is very A wonderful combination. SpyFu makes its way Each undertaking. Keyword Research Tool