Introduction Keyword Research Tools 2016
SpyFu is one of the feature rich tools, but likely has the Attractive interface on the market. SpyFu offers SEO and PPC spy tool choices . Keyword Research Tools 2016
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform across the spectrum of SEO tooling, but with this review we are focusing mostly on its ad hoc research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Direction capabilities and recommendations are built in throughout SpyFu, but I began from the Keyword Research tab.
When testing each tool, I used the Exact Same set of five Keywords to observe results differed between each of my competitors. Were digital marketing, pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might hunt for (including publishers like PCMag) and to find associated search results and vulnerable competitor websites.
I discovered that after running searches in my five test terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much money a key word could be worth. After hunting”digital marketing,” for instance, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to key word summary, related keywords, advertiser history, ranking history, backlinks, keyword grouping, and SERP analysis. That is just for one keyword showing how SpyFu will the most granular research into data of all the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Keyword, however a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the key word in the past year. I got the same degree of price breakdown when I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific price every day, daily investigation volume, difficulty score, and much more.
In the bottom of the results was the SERP analysis. This broke down every URL in the search results page, though KWFinder and Moz Guru equally offer a more comprehensive breakdown in this regard. SpyFu focuses. Results like the Advertiser History chart, a long list and complicated diagram of the advertisements appearing on that search page over time, was somewhat too from the weeds for me as a newcomer SEO instrument user. But for advertisers and marketers, SpyFu can be a gold mine. Keyword Research Tools 2016
With SpyFu Kombat you can look at overlapping and website key words For up to 3 websites. For your PPC version you can also find a graph which goes over a span of a couple years demonstrating that the general amount of key words being bid on by all 3 websites. You may also rollover the graph to find key words specific to just two of those sites if you feel the 3rd site might not be doing as good a job (or vice versa) as two of those other sites. It will also show you the PPC budgets of the websites in addition to the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click. You can see and download those key words for your use. As you can see I’m on the ads tab however, the choices are comparable when you click on the natural tab (on the top box, the natural one on the bottom shows you total organic keywords).
Switching between the natural tab along with the ppc tab (also as the Total # of organic search phrases + PPC advertisement budget should also give you a good notion of which of the larger sites are more to the PPC or SEO side of things that may be a fantastic barometer to check at if you happen to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and also are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at how a site might split parts of the main domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Keyword Research Tools 2016
Keyword Management and Reports
Keyword management is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, problem score, and monthly cost. These are SpyFu’s four chief metrics where key word research is concerned. On the left of the table are the keyword you have researched and grouped yourself, or top keyword class suggestions from SpyFu. At the top right of this desk you can subsequently add selected key words for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and client relationship management (CRM). In the List Builder tab, there is a Best Lists section with concentrated lists of domain names and key words like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the choices.
Alongside Top Lists, there’s a dedicated Company Leads tab. This essentially acts exactly the exact same manner You enter businesses and keywords, a location, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of URL leads with contact information that is accessible and this site advertising budget that may be exported into your CRM or direct management system. I’d love to view SpyFu go a step further with this and integrate its own SEO lead lists directly using a stage like Salesforce$75.00 in salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a beta generation instrument, but that’s the closest comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for keyword groups in countless businesses. Users may download the templates from the SpyFu website and then upload to a AdWords account.
The system also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword research and rank monitoring in a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and add a new job. It’s the greatest and only example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you choose Keywords you’ve identified and begin continuing monitoring that keyword ranking changes and reports back together with weekly domain rankings. I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name and choose whether or not to conduct a document on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit keywords chose up to five opponents’ URLs, then was given the option to run a one-off report or a monthly report.
That Type of aggressive analysis is another area where SpyFu stands out, as it also includes a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the tool built an interactive data visualization that showed where PCMag key words overlapped with our competitors. There is also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is another feature which will help ways to acquire an SEO edge on your competitors. Keyword Research Tools 2016
With the SEO functionality of its primary product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the web analytics of websites. Through this platform, you can view time-of-day visitors, segments, and on-page behavior.
Keyword Ad History
You will be shown by keyword Ad History, via colour coded bars, how often the Keyword appeared in a domain’s PPC campaign along with any changes in the ad copy (all of which may be exported to excel). It reveals that a year’s worth of information and goes back to 2006 through the Bonus History Button.
So it is fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the ad history of this key word”, plain and simple. Typically, if you find a key word being promoted on by a PPC advertiser that is fantastic persistent you can look to employ that advertisement copy technique to a market of the keyword that is bigger. If I had been advertisements for”hotels in Oklahoma” I might pay attention to that which ad copy was successful, as time passes, for this main/core key word”resorts”.
Domain Ad History
Except it shows the domain Ad History is similar to Keyword Advertisement History Keyword history of a domain.
This instrument is useful in looking at keywords that have been successful for Your opponents (or bigger players in your niche) and which ones that they attempted and abandoned (which may be ones that you avoid out of the gate). All this presumes the domain you are currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term connections, Publicly accessible keyword information, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you can filter from CPC, search volume, and you might also exclude key words.
For me, I would rather use the Organic keywords found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a research tool versus a search tool. Keyword Research Tools 2016
Pricing and Plans
As I just said, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (or $39 per month ). Though, contrary to other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search success. All plans come with an infinite number of domain, keyword collection, backlink, and comparison search results along with unlimited data export. The functionality you get with SpyFu for the price is a significant element in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument much more appealing for research that is ad hoc.
That is not to say SpyFu doesn’t cap anything. The Fundamental Plan provides you a capacity of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed yearly ) lumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has slashed on its pricing since our original review, which makes it all the more attractive to SMBs.
I find their tools helpful for research. I do not use Their own Keyword Smart Search which They give (in a simple fashion) in the price points they give is very A nice combination. SpyFu makes its way into my arsenal on just about Every undertaking. Keyword Research Tools 2016