Introduction Keyword Research Tracking
SpyFu is among the more feature rich tools, but probably has the Least attractive interface out there. SpyFu offers SEO and PPC spy tool options . Keyword Research Tracking
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this particular review we’re focusing mostly on its ad hoc keyword research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Management capabilities and recommendations are built in during SpyFu, however I began in the Keyword Research tab.
When testing each tool, I used the same set of five Keywords to observe how outcomes differed between each of my opponents. Were pcmag, electronic advertising, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might hunt for (such as publishers such as PCMag) and to discover associated search results and vulnerable competition sites.
After running searches I found that SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with how much money a key word could be worth. After hunting”digital marketing,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword summary, related keywords, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That is only for a single key word question, revealing SpyFu does arguably the most granular deep-dive research into keyword data of the tools I analyzed.
Atop the results, SpyFu gave me not only CPC for the Keyword, however a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the past year. I got the same degree of price breakdown once I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty score, and much more.
In the bottom of the keyword results was the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Pro both offer a much more comprehensive breakdown in this regard. SpyFu targets price, which may or might not be significant to your small business. Results such as the Advertiser History chart, a long list and complicated diagram of the ads appearing on that search page as time passes, was somewhat too in the weeds for me as a newcomer SEO tool user. However, for advertisers and marketers, SpyFu can be a gold mine. Keyword Research Tracking
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 sites. For the PPC version you can also see a chart which goes back over a period of a couple years showing the general number of keywords being bid on by all three websites. You can also rollover the chart to find keywords specific to just two of the websites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as 2 of those other websites. It is going to also show you the PPC budgets of those sites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle graph it will show you that the Key words in whatever bucket you click. You can view and download those key words for your own use. As you can see I’m on the advertisements tab but the choices are comparable when you click on the organic tab (on the upper box, the organic one on the bottom shows you total organic key words ).
Switching between the organic tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC ad budget must also give you a good notion of which of the bigger sites are more into the PPC or SEO aspect of things that may be a good barometer to check in if you chance to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain name on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at how a site might split parts of the main domain, perhaps a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (using a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Keyword Research Tracking
Keyword Management and Reviews
Keyword management is baked into SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, problem rating, and monthly price. These are SpyFu’s four main metrics where key word research is concerned. On the left of the table are the key words you’ve researched and grouped yourself, or high keyword class tips from SpyFu. On the top right of the desk you can subsequently add selected keywords to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Best Lists section with concentrated lists of domains and key words like”Domains That Pay the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are some of the options.
Alongside Top Lists, there is a dedicated Company Leads tab. This essentially acts the same manner as a keyword search: You enter a place, industries and keywords, and refine outcomes using filters like AdWords budget and SEO clicks. The research then returns a list of URL leads with the monthly advertising budget and available contact information that can subsequently be exported into your CRM or lead management system of that site. I’d love to see SpyFu go a step farther with this and incorporate its own SEO lead lists straight using a stage such as Salesforce$75.00 in salesforce.com, but the instrument is currently ahead of the curve. SEMrush has a beta lead generation tool, but that’s the closest any additional optimization product that I tested comes to what SpyFu offers.
But, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for key word groups in countless industries. The templates can be downloaded by users in the SpyFu website and then upload into a AdWords account.
The platform also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated keyword study and rank monitoring within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then add a new job. It’s the only and greatest example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you take Keywords youstart continuing tracking that reports back together with domain positions and keyword ranking changes and’ve identified. Utilizing the webpage, I was also able to set up custom SEO reports in a few simple steps: Enter a domain name and then choose whether or not to conduct a report on SpyFu’s suggested custom keywords or domain keywords. I entered my five habit key words in a field, picked up to five competitors’ URLs, then was given the choice to run either a one-off report or a recurring report.
That sort of analysis that is competitive is another area where SpyFu stands out, since it also includes a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the instrument immediately built an interactive data visualization that revealed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls a”key word universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature which helps ways to gain an SEO advantage on the competition. Keyword Research Tracking
With the SEO functionality of its Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to other sites’ internet analytics. Through this stage, you can see behavior traffic, and segments.
Keyword Advertisement History
Ad Background will show you, through colour bars, how often the Keyword appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which may be exported to excel). It extends back to 2006 through the Bonus History Button and reveals that a year’s worth of information.
So it is fairly straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here’s the advertisement history of this key word”, plain and simple. If you find a keyword being promoted on by a good PPC advertiser consistent then you can look to apply that advertisement copy technique to a niche market of the keyword. If I were advertising for”hotels in Oklahoma” I would pay attention to that which ad copy has been successful, over time, for this main/core key word”resorts”.
Domain Ad History
Except it reveals the, domain Ad History Is like Keyword Ad History Keyword history of a particular domainname.
This tool is useful in Taking a Look at keywords Which Have Been successful for Your competitors (or bigger players in your market ) and which ones they attempted and abandoned (which could be ones that you avoid from the gate). All of this presumes the domain you’re currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word relationships, Publicly available keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you could filter look volume, by CPC, and you can exclude keywords.
For me personally, I prefer to use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a competitive research instrument versus a research tool. Keyword Research Tracking
Pricing and Strategies
Since I just said, SpyFu’s Fundamental plan begins at $33 each Month when billed annually (roughly $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All programs have an infinite number of backlink name, keyword group, domain name, and comparison search results along with unlimited data export. The performance that you get with SpyFu for your price is an important element in the reason we gave it an Editors’ Choice, along with the search volumes make the tool even more appealing for research that is keyword that is ad hoc.
That’s not to say SpyFu does not cap anything. The Fundamental Plan provides you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) lumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the firm has actually slashed on its pricing.
I find their tools useful for search that is aggressive. I do not use Their Keyword Smart Search explained above but the number of information which They provide (in a straightforward fashion) at the price points that they give is quite A combination that is wonderful. SpyFu makes its way into my toolbox on just about Every project. Keyword Research Tracking