Background Keyword Research With Keyword Planner
SpyFu is among the more feature rich tools, but has the Least attractive interface out there. SpyFu offers SEO and PPC spy application options alongside their keyword research tool. Keyword Research With Keyword Planner
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do across the spectrum of SEO tooling, but with this particular review we are focusing on its own ad hoc lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Management capacities and recommendations are built in during SpyFu, however I started in the Keyword Research tab.
When I used exactly the Exact Same set of five Key words to observe results differed between every one of my opponents. The five key words that I used were electronic advertising pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that companies might search for (including publishers like PCMag) and to find associated search results and vulnerable competition sites.
I discovered that after conducting searches on my five evaluation terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a keyword is worth. After searching”digital advertising,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word overview, related key words, advertiser history, status background, traffic, key word group, and SERP analysis. That’s just for a single keyword query, revealing how SpyFu does arguably the most granular deep-dive research into key word data of all the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Keyword, but a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the key word in the past year. I got the exact same degree of price breakdown once I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty score, and more.
In the bottom of the results was the SERP analysis. This broke down every URL in the search results page, however KWFinder and Moz Pro both offer a more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on this search page over time, was a bit too from the weeds for me as a novice SEO tool user. But for advertisers and marketers, SpyFu can be a gold mine. Keyword Research With Keyword Planner
With SpyFu Kombat you can look at overlapping and website specific key words To get up to 3 sites. For the PPC version you can also find a chart which goes back over a span of a couple years demonstrating the overall amount of keywords being bid on by all 3 websites. You may also rollover the graph to find keywords specific to only two of the sites if you feel the 3rd site may not be doing as great a job (or vice versa) as 2 of the other sites. It is going to also show you the PPC budgets of the sites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click on an area of the circle chart it will show you the Keywords in whatever bucket you click. You can see and download those key words for your own use. As you can see I am on the ads tab however, the options are similar when you click the organic tab (on the top box, the organic one on the bottom shows you total organic keywords).
Switching between the organic tab along with the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget must also give you a good idea of which of the bigger sites are more to the PPC or SEO side of things that may be a good barometer to check at if you chance to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might split parts of the principal domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (using a URL to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Keyword Research With Keyword Planner
Keyword Management and Reports
Keyword management is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly price. These are SpyFu’s four chief metrics where key word research is concerned. On the left of the table are either the key words you’ve researched and grouped yourself, or high keyword group suggestions from SpyFu. At the top right of this table you can then add chosen keywords to lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists section with concentrated lists of domains and key words like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the choices.
Next to Top Lists, there is a dedicated Business Leads tab. This basically acts exactly the exact same manner You enter a location, businesses and key words, and refine outcomes using filters like AdWords budget and SEO clicks. The search returns a list of leads with this website’s monthly ad budget and contact information that can be exported to lead management system or your CRM. I’d like to view SpyFu proceed a step further with this and integrate its SEO lead lists directly using a platform such as Salesforce$75.00 in salesforce.com, but the tool is currently ahead of the curve. SEMrush includes a beta generation tool, but that’s the closest comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups . Users may download the templates in the SpyFu website and then upload to a AdWords account.
The system also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank monitoring within a campaign. My SpyFu is only available in paid programs (not the free trial), but it lets you install multiple jobs tracking grouped key words plotted against SEO position, traffic worth, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and add a new project. It’s the greatest and only example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you take Keywords youstart monitoring that keyword ranking changes and reports back together with domain rankings and’ve identified. I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name choose if to run a document on SpyFu’s suggested custom keywords or domain key words. I entered my five habit key words picked up to five opponents’ URLs, then was given the option to run either a one-off report or a report.
That Type of analysis is another area where SpyFu stands outside, since it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument immediately built an interactive data visualization which showed where the top key words of PCMag overlapped with our opponents. There is also what SpyFu calls for a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature which helps ways for one to gain an SEO advantage on the competition. Keyword Research With Keyword Planner
Together with the SEO performance of its main product, SpyFu has introduced a research tool named Nacho Analytics, which provides access to other sites’ web analytics. Through this stage, you can view time-of-day traffic segments, and behavior.
Keyword Ad History
Keyword Advertisement History will show you, via coded bars often the Keyword appeared in a domain PPC campaign alongside any changes in the ad copy (all of which can be exported to excel). It shows that a year’s worth of data and goes back to 2006 through the Bonus History Button.
So it is fairly straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the advertisement history of this keyword”, plain and simple. Normally, if you find a keyword being promoted on by a PPC advertiser that is good persistent you can look to apply that advertisement copy technique to some market of the keyword that is larger. If I were advertisements for”hotels in Oklahoma” I might pay attention to what ad copy was successful, over time, for this main/core keyword”hotels”.
Domain Advertisement History
Except it reveals the, domain Ad History Is like Keyword Advertisement History History of a domain.
This instrument is useful in Taking a Look Your opponents (or larger players on your market ) and which ones that they tried and left (which could be ones for you to prevent out of the gate). All this assumes the domain you are currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic word relationships, Publicly available keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. You can filter from CPC, look volume as you can see, and you might also exclude key words.
For me, I would rather use the Organic keywords found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a search tool versus a research tool. Keyword Research With Keyword Planner
Pricing and Plans
As I said, SpyFu’s Fundamental plan begins at $33 each Month when billed annually (roughly $39 per month ). Though, unlike other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All programs have an unlimited number of keyword, keyword collection name, domain, backlink, and competitor/domain comparison search results along with boundless data export. The performance that you receive with SpyFu for your price is an important factor in the reason we gave it an Editors’ Choice, along with the unlimited search volumes make the instrument even more appealing for study that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed yearly ) lumps leads and contacts to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has really slashed its pricing since our review, which makes it even more attractive to SMBs.
I find that their tools pretty useful for competitive research. I do not use Their own Keyword Smart Search that They give (in a straightforward fashion) in the price points that they give is very A nice combination. SpyFu makes its way Each undertaking. Keyword Research With Keyword Planner