Introduction Keyword Researcher Review
SpyFu is one of the more feature rich tools, but has the Attractive interface on the market. SpyFu offers SEO and PPC spy tool options . Keyword Researcher Review
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but with this review we are focusing on its own ad hoc keyword lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and management capacities are built in throughout SpyFu, however I started from the Keyword Research tab.
When I used the Exact Same set of five Keywords to observe how outcomes differed between each of my competitors. The five keywords I used were electronic advertising pcmag, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might search for (such as publishers like PCMag) as well as to discover associated search results and vulnerable competition sites.
I discovered that after conducting searches on my five evaluation terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with exactly how much money a key word could be worth. After hunting”digital advertising,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to key word summary, related key words, advertiser background, status background, traffic, key word grouping, and SERP analysis. That’s only for one key word showing SpyFu will arguably the most granular research into key word data of all the tools I analyzed.
Atop the primary results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the keyword in the last year. I got the exact same level of cost breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific cost per day, daily search volume, difficulty score, and much more.
In the bottom of the keyword results was the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Pro both offer a more comprehensive breakdown in this regard. SpyFu targets monthly price, which might or may not be important to your small business. Results like the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on that search page as time passes, was somewhat too in the weeds for me as a novice SEO tool user. However, for digital marketers and advertisers, SpyFu is a gold mine. Keyword Researcher Review
With SpyFu Kombat you can look at overlapping and website specific key words To get up to 3 websites. For your PPC version you may also see a chart which goes over a span of a few years showing the overall amount of keywords being bid on by all 3 sites. You can also rollover the graph to find keywords specific to only two of those sites if you feel the 3rd website may not be doing as good a job (or vice versa) as 2 of those other websites. It will also show you the PPC budgets of the sites as well as the number of organic keywords rank in the top 50 results for keyword.
When you click on an area of the circle chart it will show you the Keywords in whatever bucket you click, to the right of the graph. It is possible to see and download those keywords for your own use. As you can see I’m on the advertisements tab but the options are similar once you click on the organic tab (on the top box, the natural one at the underside shows you total organic key words ).
Switching between the natural tab and the ppc tab (also as the Total # of organic search phrases + PPC advertisement budget should also give you an idea of which of the bigger sites are more to the PPC or SEO side of things that may be a good barometer to check in if you happen to be concentrating on one area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and also are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might split parts of the principal domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (using a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Keyword Researcher Review
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with monthly search volume, CPC, problem rating, and monthly cost. These are SpyFu’s four main metrics where keyword research is worried. On the left of this desk are either the keyword you have researched and booted yourself, or top keyword class tips from SpyFu. At the top right of this desk you can then add chosen key words to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and client relationship management (CRM). In the List Builder tab, there’s a Top Lists segment with targeted lists of domain names and key words like”Domains That Pay the Most On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are some of the options.
Next to Top Lists, there’s a dedicated Business Leads tab. This acts the exact same manner as a key word search: You enter businesses and keywords, a place, and refine outcomes using filters such as AdWords budget and SEO clicks. The research returns a list of URL leads with that website’s monthly ad budget and contact information that can subsequently be exported to your CRM or direct management system. I’d like to see SpyFu go a step farther with this and incorporate its SEO lead lists straight using a stage such as Salesforce$75.00 in salesforce.com, but this instrument is already ahead of the curve. SEMrush has a lead generation tool, but that’s the closest any optimization product that I tested comes to what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups that are key word . The templates can be downloaded by users in the SpyFu site and then upload into a AdWords account.
The platform also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank monitoring within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it lets you install multiple jobs tracking grouped key words plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and then include a new job. It is the only and best example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you choose Keywords youstart tracking that reports back together with weekly domain positions and keyword position changes and’ve identified. I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name and choose if to conduct a report on SpyFu’s suggested custom keywords or domain keywords. I entered my five custom key words in a field, picked up to five opponents’ URLs, then was given the option to run a one time report or a recurring monthly report.
This Type of aggressive analysis is just another area in which SpyFu stands outside, since it also includes a tool called”Kombat” that is available from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool built an interactive data visualization which revealed where the top keywords of PCMag overlapped with our competitors. There’s also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This study breakdown is just another feature that will help unearth ways for you to acquire an SEO edge. Keyword Researcher Review
Along with the SEO performance of its Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to different sites’ web analytics. Through this platform, you can see time-of-day traffic sections, and behavior that is on-page.
Keyword Advertisement History
Keyword Ad Background will show you, via coded bars, how frequently the Key words appeared in a domain’s PPC campaign alongside any changes in the advertisement copy (all of which may be exported into excel). It reveals a year’s worth of data and goes back to 2006 via the Bonus History Button.
So it’s pretty straightforward, and that’s what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here’s the ad history of the key word”, plain and simple. If you find a key word being promoted on by a PPC advertiser persistent then it’s possible to look to employ that ad copy technique to a market of the larger keyword. If I were advertising for”resorts in Oklahoma” I would pay attention to that which ad copy has been successful, as time passes, for that main/core key word”resorts”.
Domain Advertisement History
Domain Ad History is similar to Keyword Ad History except it reveals the History of a particular domainname.
This instrument is useful in Taking a Look Your competitors (or bigger players on your niche) and which ones they tried and abandoned (which could be ones for you to avoid out of the gate). All of this assumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word connections, Publicly accessible keyword information, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you can filter by CPC, look volume, and you can also exclude keywords.
For me personally, I would rather use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a competitive search tool versus a research tool. Keyword Researcher Review
Pricing and Strategies
Since I just mentioned, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (roughly $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All programs have an unlimited number of key word, keyword group name, domain, backlink, and competitor/domain comparison search results along with data export. The functionality that you get with SpyFu for the price is an important factor in why we gave it an Editors’ Choice, and the search volumes make the tool even more attractive for research that is keyword that is ad hoc.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed annually) lumps contacts and leads to 500 and per week tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the company has really slashed on its pricing because our original inspection, making it all the more attractive to SMBs.
I find their tools useful for search. I don’t use Their own Keyword Smart Search much as described above but the amount of information that They give (in a straightforward fashion) in the price points that they give is quite A wonderful combination. SpyFu makes its way into my toolbox on just about Every undertaking. Keyword Researcher Review