Background Keyword Results Analyzer
SpyFu is among the more feature rich tools, but has the Attractive interface on the market. SpyFu offers SEO and PPC spy tool choices alongside their own research tool. Keyword Results Analyzer
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we are focusing mostly on its own ad hoc keyword lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Direction capabilities and recommendations are built in during SpyFu, but I began in the Keyword Research tab.
When I used exactly the Exact Same set of five Key words to observe outcomes differed between every one of my opponents. Were internet shopping , electronic marketing, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that companies might hunt for (including publishers like PCMag) and to discover associated search results and vulnerable competition sites.
I discovered that, after running searches on my five evaluation terms SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a key word is worth. After hunting”digital advertising,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That’s just for a single keyword question, showing SpyFu does the most granular research into keyword data of the tools I analyzed.
Atop the main results, SpyFu gave me not CPC for the Key word, but a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the key word in the past year. I got the exact same degree of price breakdown when I clicked on the Related Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a specific cost per day, daily search volume, difficulty rating, and much more.
At the bottom of the keyword results was that the SERP analysis. This broke down each URL from the search results page, though KWFinder and Moz Guru both offer a more detailed breakdown in this respect. SpyFu targets price, which might or might not be important to your business. Results such as the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on that search page as time passes, was a bit too from the weeds for me as a newcomer SEO instrument user. But for advertisers and digital marketers, SpyFu can be a gold mine. Keyword Results Analyzer
With SpyFu Kombat you can look at overlapping and website specific key words For up to 3 sites. For the PPC version you may also see a chart which goes back over a span of a couple years showing that the overall number of key words being bid on by all 3 websites. You can also rollover the chart to see keywords specific to just two of those websites if you are feeling the 3rd website may not be doing as great a job (or vice versa) as two of those other websites. It is going to also show you the PPC budgets of the sites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click. You can view and download those key words for your use. As you can see I am on the advertisements tab however, the options are similar when you click the natural tab (on the upper box, the natural one on the underside shows you total organic keywords).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget should also give you a good idea of which of the larger sites are more to the PPC or SEO side of things that may be a good barometer to look at if you happen to be focusing on one place on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the website might break out parts of the main domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Keyword Results Analyzer
Keyword Management and Reports
Keyword management is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with monthly search volume, CPC, problem score, and monthly cost. These are SpyFu’s four chief metrics where keyword research is worried. On the left of this table are the key words you’ve researched and grouped yourself, or top keyword group suggestions from SpyFu. On the top right of this table you can subsequently add chosen keywords to lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists segment with targeted lists of domain names and keywords like”Domains That Spend the Most On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Next to Top Lists, there is a dedicated Company Leads tab. This acts exactly the exact same manner You enter keywords and businesses, a location, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with that site advertising budget and contact information that may be exported to your CRM or direct management system. I’d love to see SpyFu go a step further with this and integrate its own SEO lead lists straight using a stage such as Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush has a beta lead generation tool, but that is the closest any other optimization product I tested comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for keyword groups . Users may download the templates from the SpyFu website and upload to a AdWords account.
The system also includes deeper SEO campaign direction With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank tracking within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it lets you install multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and include a new job. It is the only and best case in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose You ‘ve identified and begin tracking that reports back with domain positions and keyword position changes. I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name and choose whether or not to conduct a report on SpyFu’s suggested domain key words or custom keywords. I entered my five habit keywords picked up to five opponents’ URLs, and then was given the option to run a report or a recurring monthly report.
This sort of analysis that is competitive is another area in which SpyFu stands out, as it also includes a tool called”Kombat” that is available from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool built an interactive data visualization that showed where PCMag key words overlapped with our competitors. There’s also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature which helps ways to acquire an SEO advantage on your competitors. Keyword Results Analyzer
With the SEO functionality of its primary product, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the web analytics of sites. Through this platform, you can see on-page behavior , time-of-day traffic, and segments.
Keyword Ad History
You will be shown by Advertisement History, via color coded bars, how frequently the Keyword appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which may be exported into excel). It shows that a year’s worth of data up front and extends back to 2006 via the Bonus History Button.
So it’s pretty straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the advertisement history of the key word”, plain and simple. If you see a keyword being advertised on by a PPC advertiser persistent it’s possible to look to apply that advertisement copy technique to some niche market of that keyword. If I had been advertisements for”hotels in Oklahoma” I would pay attention to that which ad copy has been successful, as time passes, for that main/core keyword”resorts”.
Domain Ad History
Except it reveals the, domain Ad History Is like Keyword Advertisement History Key word history of a domainname.
This instrument is useful in Taking a Look at keywords Which Have Been effective for Your opponents (or larger players on your niche) and which ones they tried and left (which may be ones that you prevent from the gate). All this assumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic word relationships, Publicly available keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you enter. You can also filter from CPC, look volume, as you can see, and you might also exclude key words.
For me personally, I prefer to use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a search instrument versus a keyword research tool. Keyword Results Analyzer
Pricing and Strategies
Since I said, SpyFu’s Fundamental plan starts at $33 per Month when billed yearly (roughly $39 per month ). Though, contrary to other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All plans have an unlimited number of key word collection domain, backlink, and competitor/domain comparison search results combined with data export. The performance that you get with SpyFu for your price is a significant factor in the reason we gave it an Editors’ Choice, and the search volumes make the instrument much more attractive for study that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed annually) bumps leads and contacts to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. The company has slashed on its pricing.
I find that their tools useful for research. I do not use Their Keyword Smart Search which They give (in a simple fashion) at the price points they give is quite A wonderful combination. SpyFu makes its way Each undertaking. Keyword Results Analyzer