Intro Keyword Results
SpyFu is among the more feature rich tools, but has the Attractive interface on the market. SpyFu provides SEO and PPC spy application options alongside their own search tool. Keyword Results
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do across the spectrum of SEO tooling, but with this review we’re focusing mostly on its own ad hoc keyword research capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Direction capabilities and recommendations are built in during SpyFu, however I started from the Keyword Research tab.
When I used the Exact Same set of five Key words to observe how results differed between every one of my opponents. Were internet shopping marketing, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that businesses might search for (including publishers like PCMag) as well as to discover related search results and vulnerable competition websites.
After running searches I discovered that SpyFu produces and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with how much money a keyword could be worth. After searching”digital marketing,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword overview, related keywords, advertiser history, status background, traffic, key word grouping, and SERP analysis. That is just for a single key word query, showing how SpyFu does the most granular deep-dive research into keyword data of all the tools I analyzed.
Atop the primary results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown in addition to the number of unique advertisers had appeared on the keyword in the last year. I got the same degree of cost breakdown once I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty rating, and more.
At the bottom of the keyword results was that the SERP analysis. This broke down every URL from the search results page, even however KWFinder and Moz Guru both provide a much more detailed breakdown in this regard. SpyFu targets monthly price, which might or might not be important to your small business. Results like the Advertiser History chart, a lengthy list and complex diagram of the ads appearing on that search page over time, was a bit too in the weeds for me as a newcomer SEO tool user. But for advertisers and marketers, SpyFu is a gold mine. Keyword Results
With SpyFu Kombat you can look at overlapping and website specific keywords For up to 3 websites. For the PPC version you can also see a graph which goes over a period of a few years demonstrating the general number of key words being bid on by all 3 sites. You can also rollover the chart to see key words specific to just two of the websites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as 2 of the other websites. It will also show you the PPC budgets of the sites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click on an area of the circle graph it will show you the Key words in whatever bucket you click, to the right of the graph. It is possible to see and download those keywords for your use. As you can see I’m on the advertisements tab but the choices are comparable when you click the organic tab (on the top box, the natural one on the underside shows you total organic key words ).
Switching between the organic tab along with the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget must also give you a good idea of which of the larger sites are more to the PPC or SEO aspect of things that may be a good barometer to check at if you chance to be focusing on a single area over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain on the home page and are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at how a website might break out parts of the principal domain, perhaps a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (using a link to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Keyword Results
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, problem score, and monthly cost. These are SpyFu’s four chief metrics where key word research is concerned. On the left of this table are the keyword you have researched and booted yourself, or top keyword group tips from SpyFu. On the top right of this desk you can then add chosen key words to lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Top Lists segment with concentrated lists of domains and keywords like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are a few of the options.
Next to Top Lists, there is a dedicated Business Leads tab. This basically acts the exact same manner You enter a place, keywords and industries, and refine results using filters like AdWords budget and SEO clicks. The search then returns a list of leads with contact information that is available and this site’s monthly ad budget that may be exported to your CRM or direct management system. I’d like to view SpyFu proceed a step further with this and incorporate its SEO lead lists directly with a platform like Salesforce$75.00 at salesforce.com, but the instrument is already ahead of the curve. SEMrush includes a beta generation tool, but that’s the closest any optimization merchandise that I tested comes to exactly what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups . The templates can be downloaded by users from the SpyFu site and upload into a AdWords account.
The platform also includes deeper SEO campaign management Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword research and rank tracking within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and then include a new job. It is the only and best case in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you take You begin tracking that reports back with weekly domain positions and keyword ranking changes and’ve identified. I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name and then choose whether or not to conduct a document on SpyFu’s suggested domain keywords or custom key words. I entered my five habit key words in a field, picked up to five opponents’ URLs, and then was given the option to run a one-off report or a recurring report.
This Type of analysis that is competitive is another area where SpyFu stands outside, as it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the tool built an interactive data visualization which showed where the top key words of PCMag overlapped with our opponents. There is also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This study breakdown is another feature that helps ways for one to acquire an SEO advantage. Keyword Results
With the SEO performance of its main Solution, SpyFu has introduced a research tool named Nacho Analytics, which offers access to other sites’ internet analytics. Through this platform, you can see search-engine behaviour , time-of-day visitors, and sections.
Keyword Ad History
You will be shown by Ad Background, via colour coded bars, how often the Keyword appeared in a domain’s PPC campaign along with any changes in the ad copy (all of which may be exported to excel). It extends back to 2006 through the Bonus History Button and reveals that a year’s worth of information.
So it’s fairly straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here’s the advertisement history of the key word”, plain and simple. If you find a keyword being promoted on by a PPC advertiser that is good consistent then you can look to employ that advertisement copy technique to a market of that keyword. If I had been advertisements for”resorts in Oklahoma” I might listen to what ad copy was successful, as time passes, for this main/core keyword”resorts”.
Domain Advertisement History
Except it reveals the, domain Ad History Is like Keyword Ad History History of a domain.
This instrument is useful in looking at keywords Which Have Been effective for Your competitors (or larger players on your niche) and which ones they attempted and abandoned (which could be ones for you to prevent out of the gate). All of this assumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term relationships, Publicly available keyword information, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. You can also filter by CPC, search volume, as you can see, and you might also exclude key words.
For me, I would rather use the PPC keywords as well as the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search tool versus a keyword research tool. Keyword Results
Pricing and Strategies
Since I mentioned, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (or $39 month-to-month). Though, contrary to other tools within this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not price by search results. All plans have an infinite number of comparison search results , keyword, keyword group, backlink, and domain combined with boundless data export. The performance that you receive with SpyFu for the cost is a significant element in the reason we gave it an Editors’ Choice, and the boundless search volumes make the tool even more appealing for research that is keyword that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Basic Plan gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) lumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the company has slashed its pricing.
I find that their tools useful for research that is competitive. I don’t use Their own Keyword Smart Search explained above but the amount of information that They give (in a simple fashion) at the price points they give is very A combination that is nice. SpyFu makes its way into my toolbox on just about Every undertaking. Keyword Results