Intro Keyword Search Algorithm
SpyFu is among the more feature rich tools, but likely has the Least attractive interface on the market. SpyFu provides SEO and PPC spy application options along with their own research tool. Keyword Search Algorithm
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but with this review we are focusing on its own ad hoc research capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Recommendations and management capacities are built in during SpyFu, but I began from the Keyword Research tab.
When I used exactly the same set of five Key words to observe how results differed between every one of my opponents. Were electronic marketing pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might hunt for (such as publishers such as PCMag) and to discover associated search results and vulnerable competitor websites.
I found that, after running searches on my five test terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much money a keyword is worth. After hunting”digital marketing,” for instance, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That is only for a single keyword revealing SpyFu does the most granular research into data of the tools I analyzed.
Atop the primary results, SpyFu gave me not only CPC for the Keyword, but a daily and yearly cost breakdown in addition to the number of unique advertisers had appeared on the key word in the past year. I received exactly the exact same level of price breakdown when I clicked on the Related Keyword, which also allowed me to narrow results using a left-hand filter menu to a particular price per day, daily search volume, difficulty score, and more.
At the bottom of the keyword results was the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Pro equally offer a much more detailed breakdown in this respect. SpyFu focuses on price, which might or may not be significant to your business. Results such as the Advertiser History chart, a long list and complex diagram of the advertisements appearing on that search page as time passes, was a bit too from the weeds for me as a newcomer SEO instrument user. But for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Keyword Search Algorithm
With SpyFu Kombat you can look at overlapping and website key words For up to 3 sites. For the PPC version you may also find a chart which goes back over a span of a couple years showing the overall number of keywords being bid on by all 3 websites. You can also rollover the graph to find keywords specific to just two of the websites if you feel the 3rd website may not be doing as great a job (or vice versa) as two of the other sites. It is going to also show you the PPC budgets of those websites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click. It is possible to see and download those key words for your own use. As you can see I am on the ads tab but the options are similar once you click the natural tab (on the upper box, the organic one on the bottom shows you complete organic keywords).
Switching between the organic tab and the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget must also give you an idea of which of the bigger sites are more into the PPC or SEO aspect of things that may be a fantastic barometer to look at if you happen to be focusing on a single area over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain name on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might split parts of the main domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (using a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Keyword Search Algorithm
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using minimal search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of the table are either the keyword you have researched and booted yourself, or high keyword group tips from SpyFu. At the top right of this table you can then add chosen keywords for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with targeted lists of domain names and key words like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the options.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This acts the exact same manner You enter a place, industries and key words, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of URL leads with this site ad budget and contact information that is available that can subsequently be exported into your CRM or direct management system. I’d love to view SpyFu go a step farther with this and incorporate its SEO lead lists directly using a platform such as Salesforce$75.00 in salesforce.com, but the tool is already ahead of the curve. SEMrush has a beta generation tool, but that is the closest any optimization product I tested comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for keyword groups in countless businesses. Users can download the templates in the SpyFu website and upload into a AdWords account.
The system also includes SEO campaign management Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank monitoring within a campaign. My SpyFu is just available in paid plans (not the free trial), but it lets you install multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then add a new job. It is the greatest and only case in this roundup of built-in, SEO-focused PM.
There’s also You ‘ve identified and start continuing monitoring that keyword position changes and reports back with domain rankings. I was also able to set up custom SEO reports in a few simple measures: Enter a domain name and choose whether or not to conduct a document on SpyFu’s suggested domain keywords or custom key words. I entered my five habit keywords picked up to five opponents’ URLs, and then was given the option to run a one time report or a monthly report.
This Type of analysis is another area where SpyFu stands outside, as it also has a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the instrument quickly built an interactive data visualization that showed where the top keywords of PCMag overlapped with our competitors. There’s also what SpyFu calls a”key word world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature that helps ways for you to gain an SEO advantage. Keyword Search Algorithm
Together with the SEO functionality of its Solution, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the internet analytics of different sites. Through this stage, you can view on-page behavior , time-of-day traffic, and sections.
Keyword Advertisement History
You will be shown by keyword Ad History, via color coded bars, how often the Key words appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which may be exported to excel). It reveals a year’s worth of data and goes back to 2006 via the Bonus History Button.
So it’s pretty straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the advertisement history of this key word”, plain and simple. Normally, if you find a keyword being promoted on by a PPC advertiser that is good persistent you can look to employ that ad copy technique to some market of the keyword. If I were advertising for”resorts in Oklahoma” I would pay attention to that which ad copy was successful, as time passes, for this main/core keyword”resorts”.
Domain Ad History
Except it reveals the domain Ad History Is like Keyword Advertisement History History of a specific domainname.
This instrument is useful in Taking a Look at keywords Which Have Been successful for Your competitors (or bigger players in your market ) and which ones they tried and abandoned (which may be ones that you prevent out of the gate). All this assumes the domain you are researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes term relationships, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you could also filter look volume, from CPC, and you might also exclude key words.
For me personally, I prefer to use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive research tool versus a keyword search tool. Keyword Search Algorithm
Pricing and Strategies
As I mentioned, SpyFu’s Basic plan begins at $33 each Month when billed yearly (or $39 month-to-month). Though, contrary to other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All programs have an unlimited number of domain name, keyword, keyword collection, backlink, and comparison search results along with boundless data export. The performance you receive with SpyFu for the cost is a significant factor in the reason we gave it an Editors’ Choice, and the search volumes make the instrument even more attractive for research that is keyword that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) lumps leads and contacts to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has slashed its pricing since our original inspection, making it even more attractive to SMBs.
I find their tools pretty helpful for research. I don’t use Their Keyword Smart Search which They give (in a straightforward fashion) in the price points that they give is quite A combination that is wonderful. SpyFu makes its way Each project. Keyword Search Algorithm