Intro Keyword Search Analysis
SpyFu is one of the more feature rich tools, but probably has the Least attractive interface out there. SpyFu provides SEO and PPC spy tool choices . Keyword Search Analysis
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do throughout the spectrum of SEO tooling, but with this review we’re focusing on its ad hoc keyword research capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Keyword recommendations and direction capacities are built in throughout SpyFu, however I began in the Keyword Research tab.
When I used the same set of five Keywords to see how outcomes differed between each of my opponents. Were electronic marketing pcmag, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that companies might search for (such as publishers like PCMag) and to find related search results and vulnerable competition sites.
I found that after conducting searches on my five test terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much money a keyword is worth. After hunting”digital advertising,” for example, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into keyword summary, related keywords, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That is only for a single keyword showing SpyFu does arguably the most granular deep-dive investigation into key word data of all the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the last year. I got the exact same level of cost breakdown once I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific cost per day, daily search volume, difficulty score, and more.
In the bottom of the results was the SERP analysis. This broke down every URL from the search results page, though KWFinder and Moz Pro both offer a more comprehensive breakdown in this regard. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on this search page over time, was somewhat too in the weeds for me as a novice SEO tool user. However, for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Keyword Search Analysis
With SpyFu Kombat you can look at overlapping and site specific key words To get up to 3 websites. For your PPC version you can also see a graph which goes over a span of a couple years showing that the general number of key words being bid on by all three sites. You can also rollover the graph to see key words specific to only two of those sites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as 2 of the other sites. It is going to also show you that the PPC budgets of those sites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click. It is possible to see and download those key words for your use. As you can see I am on the ads tab however, the choices are comparable once you click on the organic tab (on the top box, the organic one on the bottom shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget must also give you an idea of what of the larger sites are more into the PPC or SEO aspect of things which can be a fantastic barometer to check in if you chance to be focusing on one place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at how a website might break out parts of the principal domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to complete Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (using a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Keyword Search Analysis
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, problem score, and monthly cost. All these are SpyFu’s four main metrics where key word research is concerned. On the left of the desk are either the keyword you have researched and grouped yourself, or high keyword class suggestions from SpyFu. On the top right of this table you can subsequently add selected key words to lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and client relationship management (CRM). In the List Builder tab, there’s a Best Lists segment with targeted lists of domains and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Alongside Leading Lists, there is a dedicated Company Leads tab. This essentially acts the exact same manner You enter a place, key words and businesses, and refine outcomes using filters like AdWords budget and SEO clicks. The research then returns a list of URL leads with the monthly advertising budget and contact information that may then be exported into your CRM or direct management system of that site. I’d love to see SpyFu proceed a step farther with this and integrate its own SEO lead lists directly with a stage such as Salesforce$75.00 in salesforce.com, but the tool is already ahead of the curve. SEMrush includes a beta lead generation tool, but that is the closest any optimization merchandise I tested comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups that are key word in countless businesses. Users can download the templates from the SpyFu site and then upload to an AdWords account.
The system also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank tracking within a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then add a new job. It’s the best and only case in this roundup of SEO-focused PM.
There’s also You start tracking that reports back with weekly domain rankings and keyword ranking changes and’ve identified. Utilizing the tab, I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name and then choose if to run a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five custom key words in a field, chose up to five opponents’ URLs, then was given the choice to run a one time report or a monthly report.
This Type of analysis is just another area in which SpyFu stands outside, since it also includes a tool called”Kombat” that is available from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the tool built an interactive data visualization which revealed where the top key words of PCMag overlapped with our competitors. There is also what SpyFu calls a”key word universe,” list CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This study breakdown is another feature which helps ways for one to gain an SEO edge. Keyword Search Analysis
With the SEO performance of its main product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the web analytics of sites. Through this stage, you can see time-of-day traffic segments, and on-page behavior.
Keyword Advertisement History
Advertisement Background will show you, via color coded bars frequently the Key words appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which may be exported to excel). It extends back to 2006 through the Bonus History Button and reveals a year’s worth of information up front.
So it’s pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the ad history of this keyword”, plain and simple. Normally, if you find a key word being advertised on by a good PPC advertiser persistent you can look to apply that advertisement copy technique to some niche market of the bigger keyword. If I had been advertisements for”hotels in Oklahoma” I might listen to what ad copy was successful, over time, for this main/core keyword”resorts”.
Domain Ad History
Except it shows the, domain Ad History Is like Keyword Ad History Key word history of a specific domain.
This instrument is useful in Taking a Look at keywords that have been successful for Your opponents (or larger players on your market ) and which ones they attempted and left (which may be ones for you to avoid out of the gate). All of this assumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes word relationships, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you could filter search volume, from CPC, and you might exclude keywords.
For me, I would rather use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a search instrument versus a research tool. Keyword Search Analysis
Pricing and Plans
As I said, SpyFu’s Basic plan starts at $33 each Month when billed yearly (roughly $39 month-to-month). Though, contrary to other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search results. All programs come with an infinite number of backlink , key word, keyword group, domain name, and comparison search results combined with boundless data export. The performance that you receive with SpyFu for your cost is an important factor in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument much more appealing for keyword research that is ad hoc.
That is not to mention SpyFu does not cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) lumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the firm has really slashed its pricing because our review, which makes it attractive to SMBs.
I find their tools pretty useful for research. I don’t use Their own Keyword Smart Search that They provide (in a simple fashion) in the price points that they provide is quite A nice combination. SpyFu makes its way into my toolbox on just about Every undertaking. Keyword Search Analysis