Intro Keyword Search Data
SpyFu is one of the feature rich tools, but probably has the Attractive interface on the market. SpyFu offers SEO and PPC spy application choices along with their keyword search tool. Keyword Search Data
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we’re focusing mostly on its own ad hoc research capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Direction capacities and recommendations are built in throughout SpyFu, however I started in the Keyword Research tab.
When I used the Exact Same set of five Keywords to observe how results differed between each of my competitors. Were pcmag, electronic marketing, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might hunt for (including publishers such as PCMag) and to find related search results and vulnerable competitor websites.
I found that, after conducting searches in my five test terms SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much money a keyword could be worth. After searching”digital advertising,” for example, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into keyword overview, related keywords, advertiser background, status background, backlinks, keyword grouping, and SERP analysis. That’s just for one key word revealing SpyFu will the most granular deep-dive investigation into data of all the tools I analyzed.
Atop the primary results, SpyFu gave me not only CPC for the Keyword, however a daily and yearly cost breakdown as well as how many unique advertisers had appeared on the keyword in the past year. I received exactly the same level of cost breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular cost every day, daily search volume, difficulty score, and more.
At the bottom of the keyword results was the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Guru both offer a much more detailed breakdown in this regard. SpyFu focuses on monthly cost, which may or may not be significant to your business. Results such as the Advertiser History graph, a lengthy list and complex diagram of the advertisements appearing on that search page as time passes, was a bit too from the weeds for me as a novice SEO instrument user. However, for digital marketers and advertisers, SpyFu can be a gold mine. Keyword Search Data
With SpyFu Kombat you can look at overlapping and site Certain keywords To get up to 3 websites. For your PPC version you can also see a graph which goes over a span of a few years showing the general amount of keywords being bid on by all 3 sites. You may also rollover the graph to see keywords specific to only two of the sites if you feel the 3rd website may not be doing as great a job (or vice versa) as two of the other websites. It will also show you the PPC budgets of the websites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click on an area of the circle chart it will show you that the Keywords in whatever bucket you click. It is possible to view and download those key words for your use. As you can see I’m on the advertisements tab however, the choices are similar once you click the organic tab (on the top box, the organic one at the underside shows you complete organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic keywords + PPC ad budget should also give you an idea of which of the larger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to look at if you chance to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at how a website might break out parts of the principal domain, perhaps a fantastic spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Keyword Search Data
Keyword Management and Reviews
Keyword management is baked into SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using monthly search volume, CPC, problem score, and monthly price. These are SpyFu’s four chief metrics where key word research is worried. On the left of the desk are either the key words you have researched and grouped yourself, or high keyword group tips from SpyFu. On the top right of the table you can then add selected keywords for lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and customer relationship management (CRM). In the List Builder tab, there is a Top Lists segment with concentrated lists of domain names and keywords like”Domains That Pay the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are some of the options.
Next to Leading Lists, there is a dedicated Company Leads tab. This acts exactly the same way as a search: You enter key words and industries, a place, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with contact information that is accessible and that site ad budget that can then be exported into your CRM or direct management system. I’d like to see SpyFu proceed a step further with this and integrate its own SEO lead lists straight using a platform like Salesforce$75.00 at salesforce.com, but the tool is currently ahead of the curve. SEMrush has a beta generation tool, but that is the closest any optimization merchandise I tested comes to exactly what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are key word in countless businesses. Users may download the templates from the SpyFu site and upload to an AdWords account.
The platform also includes deeper SEO campaign management Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated keyword study and rank monitoring in a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and include a new job. It’s the greatest and only example in this roundup of SEO-focused PM.
There’s also Keywords you’ve identified and begin tracking that keyword ranking changes and reports back together with domain positions. I was able to set up custom SEO reports in a few simple measures: Enter a domain name and then choose if to conduct a document on SpyFu’s suggested domain key words or custom key words. I entered my five custom keywords in a field, chose up to five competitors’ URLs, then was given the choice to run a report or a recurring report.
That sort of competitive analysis is just another area in which SpyFu stands outside, since it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the tool immediately built an interactive information visualization that revealed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This study breakdown is just another feature that will help ways to gain an SEO advantage. Keyword Search Data
With the SEO performance of its Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to different sites’ internet analytics. Through this platform, you can view time-of-day visitors sections, and behavior that is on-page.
Keyword Ad History
You will be shown by Advertisement History, through color bars frequently the Keyword appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which may be exported to excel). It goes back to 2006 through the Bonus History Button and shows a year’s worth of data.
So it is fairly straightforward, and that’s what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here is the ad history of this key word”, plain and simple. Normally, if you find a keyword being promoted on by a PPC advertiser that is good consistent then you can look to apply that advertisement copy technique to some niche market of the larger keyword. If I were advertising for”resorts in Oklahoma” I might listen to that which ad copy has been successful, as time passes, for that main/core key word”hotels”.
Domain Ad History
Except it shows the, domain Ad History Is like Keyword Ad History History of a domain.
This tool is useful in Taking a Look at keywords that have been effective for Your competitors (or larger players on your market ) and which ones that they tried and left (which may be ones for you to prevent from the gate). All this assumes the domain you’re currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic term relationships, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you could filter search volume, by CPC, and you might also exclude key words.
For me, I would rather use the PPC keywords and the Organic key words found In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive research tool versus a research tool. Keyword Search Data
Pricing and Strategies
As I mentioned, SpyFu’s Basic plan starts at $33 per Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All programs come with an unlimited number of key word, keyword group name, domain name, backlink, and comparison search results along with data export. The performance that you get with SpyFu for your cost is an important factor in why we gave it an Editors’ Choice, along with the unlimited search volumes make the instrument even more appealing for keyword research that is ad hoc.
That is not to say SpyFu does not cap anything. The Basic Program provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) lumps leads and contacts to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the firm has really slashed its pricing because our inspection, making it attractive to SMBs.
I find that their tools pretty helpful for search. I don’t use Their own Keyword Smart Search that They give (in a straightforward fashion) at the price points they provide is quite A combination that is wonderful. SpyFu makes its way into my toolbox on just about Every project. Keyword Search Data