Introduction Keyword Search Engine
SpyFu is among the more feature rich tools, but probably has the Attractive interface on the market. SpyFu offers SEO and PPC spy tool options along with their keyword search tool. Keyword Search Engine
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we’re focusing on its own ad hoc keyword lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Direction capabilities and recommendations are built in during SpyFu, but I started from the Keyword Research tab.
When I used the Exact Same set of five Keywords to see how results differed between every one of my opponents. The five key words I used were online shopping , digital marketing, pcmag, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might hunt for (such as publishers like PCMag) and to discover related search results and vulnerable competitor websites.
I discovered that, after running searches on my five test terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with how much money a key word could be worth. After hunting”digital marketing,” for example, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word overview, related key words, advertiser background, status background, traffic, key word grouping, and SERP analysis. That’s only for a single key word revealing SpyFu does the most granular deep-dive research into key word data of the tools I analyzed.
Atop the results, SpyFu gave me not only CPC for the Key word, but a daily and yearly cost breakdown in addition to how many unique advertisers had appeared on the key word in the last year. I got exactly the exact same level of cost breakdown once I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular price every day, daily investigation volume, difficulty score, and more.
In the bottom of the key word results was that the SERP analysis. This broke down every URL in the search results page, though KWFinder and Moz Guru both provide a more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on this search page over time, was a bit too in the weeds for me as a novice SEO instrument user. But for advertisers and marketers, SpyFu is a gold mine. Keyword Search Engine
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 websites. For your PPC version you can also see a graph which goes back over a period of a couple years demonstrating that the overall number of keywords being bid on by all three websites. You may also rollover the graph to see keywords specific to just two of those sites if you feel the 3rd site may not be doing as great a job (or vice versa) as 2 of the other websites. It will also show you the PPC budgets of the websites in addition to the number of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle graph it will show you that the Key words in whatever bucket you click, to the right of the graph. You can see and download those key words for your use. As you can see I’m on the ads tab however, the options are similar when you click on the organic tab (on the top box, the organic one at the underside shows you complete organic key words ).
Switching between the natural tab and the ppc tab (also as the Total # of organic search phrases + PPC advertisement budget should also give you a good notion of what of the bigger sites are more to the PPC or SEO side of things which can be a good barometer to look at if you happen to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain name on the home page and also are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the site might split parts of the main domain, maybe a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Keyword Search Engine
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with monthly search volume, CPC, problem rating, and monthly price. These are SpyFu’s four main metrics where keyword research is concerned. On the left of the desk are either the keyword you’ve researched and grouped yourself, or high keyword group tips from SpyFu. On the top right of this table you can subsequently add selected keywords for lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists section with concentrated lists of domain names and key words like”Assets Which Pay the maximum On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are some of the options.
Alongside Top Lists, there’s a dedicated Business Leads tab. This acts the same way You enter businesses and keywords, a place, and refine results using filters like AdWords budget and SEO clicks. The research then returns a list of leads with the monthly ad budget and contact information that may be exported to your CRM or lead management system of this site. I’d like to see SpyFu go a step further with this and integrate its own SEO lead lists straight with a platform such as Salesforce$75.00 at salesforce.com, but the instrument is already ahead of the curve. SEMrush has a lead generation instrument, but that is the closest any optimization merchandise I tested comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for key word groups in hundreds of industries. Users may download the templates in the SpyFu website and then upload to an AdWords account.
The platform also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated keyword study and rank monitoring within a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then add a new job. It’s the only and best case in this roundup of SEO-focused PM.
There is also Keywords you’ve identified and start ongoing monitoring that reports back with weekly domain positions and keyword ranking changes. Utilizing the tab, I was able to set up custom SEO reports in a few straightforward steps: Enter a domain name and then choose whether or not to run a document on SpyFu’s suggested custom key words or domain key words. I entered my five custom keywords picked up to five opponents’ URLs, then was given the option to run a report or a recurring monthly report.
This Type of aggressive analysis is another area in which SpyFu stands out, since it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument built an interactive information visualization which revealed where the top key words of PCMag overlapped with our opponents. There is also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature which will help unearth ways to gain an SEO advantage on the competition. Keyword Search Engine
With the SEO performance of its primary product, SpyFu has introduced a research tool named Nacho Analytics, which offers access to other sites’ internet analytics. Through this platform, you can view search-engine behaviour , time-of-day visitors, and sections.
Keyword Ad History
You will be shown by keyword Advertisement Background, through color coded bars frequently the Key words appeared in a domain’s PPC campaign alongside any modifications in the ad copy (all of which may be exported into excel). It goes back to 2006 through the Bonus History Button and reveals a year’s worth of information up front.
So it is pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the ad history of this keyword”, plain and simple. Typically, if you see a key word being promoted on by a PPC advertiser that is good persistent then you can look to apply that ad copy technique to some market of that keyword that is larger. If I were advertisements for”resorts in Oklahoma” I might pay attention to that which ad copy was successful, over time, for this main/core key word”resorts”.
Domain Advertisement History
Except it shows the, domain Ad History Is like Keyword Advertisement History Keyword history of a specific domain.
This tool is useful in looking Your competitors (or larger players in your niche) and which ones they tried and left (which could be ones that you prevent from the gate). All of this presumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic term relationships, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. You can filter look volume, from CPC as you can see, and you can exclude key words.
For me, I prefer to use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a competitive research instrument versus a keyword research tool. Keyword Search Engine
Pricing and Plans
As I said, SpyFu’s Basic plan starts at $33 each Month when billed annually (or $39 per month ). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All programs come with an unlimited number of backlink name, keyword, keyword collection, domain name, and comparison search results combined with data export. The functionality that you receive with SpyFu for your cost is an important element in why we gave it an Editors’ Choice, along with the search volumes make the instrument even more appealing for ad hoc research that is keyword.
That’s not to mention SpyFu does not cap anything. The Basic Plan gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed annually) lumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the company has really slashed its pricing because our inspection, which makes it even more attractive to SMBs.
I find their tools useful for search that is aggressive. I do not use Their own Keyword Smart Search which They provide (in a straightforward fashion) at the price points that they give is very A nice combination. SpyFu makes its way Every undertaking. Keyword Search Engine