Intro Keyword Search Frequency
SpyFu is among the more feature rich tools, but has the Least appealing interface on the market. SpyFu offers SEO and PPC spy tool options . Keyword Search Frequency
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do across the spectrum of SEO tooling, but for this review we’re focusing on its ad hoc keyword lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in throughout SpyFu, but I started in the Keyword Research tab.
When I used the Exact Same set of five Keywords to observe results differed between each of my opponents. The five key words I used were internet shopping marketing, pcmag, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might hunt for (including publishers like PCMag) and to find related search results and vulnerable competitor websites.
After conducting searches I found that SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a keyword is worth. After hunting”digital advertising,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser history, status background, traffic, key word grouping, and SERP analysis. That’s only for a single keyword query, revealing SpyFu will the most granular research into keyword data of the tools I analyzed.
Atop the results, SpyFu gave me not only CPC for the Keyword, however a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the key word in the last year. I got exactly the exact same level of price breakdown once I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty score, and much more.
In the bottom of the results that are key word was the SERP analysis. This broke down every URL in the search results page, however KWFinder and Moz Guru both offer a much more detailed breakdown in this regard. SpyFu focuses on monthly price, which may or may not be important to your business. Results like the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on this search page as time passes, was somewhat too from the weeds for me as a novice SEO tool user. However, for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Keyword Search Frequency
With SpyFu Kombat you can look at overlapping and website key words For up to 3 sites. For your PPC version you can also find a graph which goes back over a span of a few years demonstrating that the overall number of keywords being bid on by all 3 websites. You may also rollover the chart to find key words specific to just 2 of the websites if you feel the 3rd site may not be doing as great a job (or vice versa) as two of those other sites. It is going to also show you that the PPC budgets of the sites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click, towards the right of this graph. You can view and download those keywords for your use. As you can see I’m on the advertisements tab but the choices are comparable when you click the organic tab (on the top box, the natural one at the underside shows you total organic keywords).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget should also give you an notion of which of the bigger sites are more into the PPC or SEO aspect of things that may be a fantastic barometer to check in if you happen to be focusing on a single area over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might break out parts of the principal domain, perhaps a fantastic place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (using a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Keyword Search Frequency
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, problem score, and monthly price. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of this table are the keyword you have researched and grouped yourself, or top keyword class suggestions from SpyFu. On the top right of the desk you can subsequently add selected key words for lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and customer relationship management (CRM). In the List Builder tab, there is a Top Lists segment with targeted lists of domains and key words like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are some of the options.
Alongside Top Lists, there is a dedicated Company Leads tab. This acts exactly the exact same way You enter key words and industries, a place, and refine results using filters like AdWords budget and SEO clicks. The search then returns a list of leads with the monthly ad budget and contact information that can be exported into your CRM or lead management system of that site. I’d love to see SpyFu proceed a step further with this and integrate its own SEO lead lists straight using a stage such as Salesforce$75.00 in salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a beta generation tool, but that’s the closest any other optimization merchandise I tested comes to what SpyFu offers.
But, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups that are keyword in countless businesses. Users may download the templates from the SpyFu website and upload into an AdWords account.
The system also includes deeper SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated keyword study and rank tracking in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then include a new project. It is the best and only case in this roundup of SEO-focused PM.
There is also Keywords youbegin monitoring that reports back with weekly domain rankings and keyword ranking changes and’ve identified. I was able to prepare custom SEO reports in a few straightforward measures: Enter a domain name and then choose if to run a report on SpyFu’s suggested custom key words or domain keywords. I entered my five habit key words in a field, chose up to five opponents’ URLs, then was given the choice to run a one-off report or a report.
That sort of analysis is just another area where SpyFu stands out, since it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument built an interactive data visualization which showed where PCMag key words overlapped with our competitors. There is also what SpyFu calls for a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is another feature which will help unearth ways for you to gain an SEO advantage. Keyword Search Frequency
With the SEO performance of its main Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to different sites’ web analytics. Through this platform, you can view segmentstraffic, and search-engine behaviour.
Keyword Ad History
You will be shown by keyword Advertisement History, through color bars frequently the Keyword appeared in a domain PPC campaign along with any modifications in the advertisement copy (all of which can be exported to excel). It extends back to 2006 through the Bonus History Button and shows that a year’s worth of information up front.
So it is fairly straightforward, and that’s what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the ad history of this key word”, plain and simple. Typically, if you find a keyword being advertised on by a PPC advertiser that is fantastic consistent then you can look to apply that ad copy technique to some market of that keyword. If I were advertisements for”resorts in Oklahoma” I might listen to that which ad copy has been successful, as time passes, for that main/core key word”hotels”.
Domain Advertisement History
Except it shows the domain Ad History is similar to Keyword Advertisement History History of a domain.
This instrument is useful in looking at keywords Which Have Been effective for Your competitors (or larger players on your niche) and which ones that they tried and abandoned (which could be ones that you prevent from the gate). All this presumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word relationships, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you could filter search volume, from CPC, and you might also exclude key words.
For me personally, I prefer to use the Organic keywords found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a research instrument versus a keyword search tool. Keyword Search Frequency
Pricing and Strategies
As I just mentioned, SpyFu’s Fundamental plan starts at $33 per Month when billed yearly (or $39 per month ). Though, contrary to other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search success. All plans have an unlimited number of domain name, key word, keyword collection, backlink, and comparison search results combined with data export. The performance that you get with SpyFu for the cost is an important factor in why we gave it an Editors’ Choice, and the search volumes make the tool much more attractive for ad hoc study.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Program gives you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) lumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has slashed its pricing.
I find that their tools helpful for research that is competitive. I don’t use Their Keyword Smart Search much as described above but the amount of information that They provide (in a simple fashion) at the price points they give is very A combination that is wonderful. SpyFu makes its way Every undertaking. Keyword Search Frequency