Intro Keyword Search Planner
SpyFu is among the feature rich tools, but has the Least appealing interface on the market. SpyFu provides SEO and PPC spy tool choices along with their keyword research tool. Keyword Search Planner
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform throughout the spectrum of SEO tooling, but for this review we’re focusing primarily on its ad hoc research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Management capacities and keyword recommendations are built in throughout SpyFu, however I began in the Keyword Research tab.
When I used the Exact Same set of five Key words to see how results differed between each of my competitors. Were internet shopping advertising, pcmag, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that companies might hunt for (including publishers like PCMag) and to find associated search results and vulnerable competitor websites.
After conducting searches I discovered that SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with exactly how much cash a key word could be worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser background, status background, traffic, key word grouping, and SERP analysis. That is just for one key word showing how SpyFu does arguably the most granular deep-dive investigation into keyword data of the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, but a daily and yearly cost breakdown in addition to how many unique advertisers had appeared on the key word in the last year. I received the same level of price breakdown once I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific price every day, daily investigation volume, difficulty rating, and more.
At the bottom of the results was the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Pro both offer a more comprehensive breakdown in this respect. SpyFu focuses on price, which might or may not be important to your small business. Results such as the Advertiser History chart, a long list and complicated diagram of the ads appearing on that search page as time passes, was a bit too in the weeds for me as a newcomer SEO instrument user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Keyword Search Planner
With SpyFu Kombat you can look at overlapping and website specific keywords For up to 3 websites. For your PPC version you can also find a chart which goes over a span of a few years showing the overall number of keywords being bid on by all 3 sites. You can also rollover the chart to find key words specific to only 2 of those websites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as 2 of those other websites. It will also show you the PPC budgets of the websites as well as the amount of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle graph it will show you the Keywords in whatever bucket you click. It is possible to see and download those keywords for your use. As you can see I’m on the advertisements tab but the choices are comparable when you click the natural tab (on the top box, the natural one at the underside shows you complete organic keywords).
Switching between the organic tab and the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget should also give you an idea of which of the bigger sites are more into the PPC or SEO aspect of things which can be a good barometer to check at if you happen to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the site might break out parts of the principal domain, maybe a fantastic spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to complete Keyword Advertisement History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (using a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Keyword Search Planner
Keyword Management and Reviews
Keyword management is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, problem score, and monthly cost. These are SpyFu’s four main metrics where keyword research is worried. On the left of the table are the key words you have researched and booted yourself, or top keyword group suggestions from SpyFu. On the top right of the table you can then add chosen keywords to lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with concentrated lists of domain names and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Next to Top Lists, there is a dedicated Business Leads tab. This basically acts the exact same way as a keyword search: You enter a place, key words and industries, and refine outcomes using filters such as AdWords budget and SEO clicks. The search returns a list of URL leads with this website’s monthly ad budget and accessible contact information that can subsequently be exported to lead management system or your CRM. I’d love to see SpyFu go a step further with this and incorporate its own SEO lead lists directly with a platform such as Salesforce$75.00 in salesforce.com, but the tool is already ahead of the curve. SEMrush includes a lead generation instrument, but that’s the closest comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for keyword groups . The templates can be downloaded by users in the SpyFu website and upload to a AdWords account.
The platform also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated key word study and rank tracking within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you set up multiple jobs tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and then add a new project. It is the only and best case in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you take You begin monitoring that keyword position changes and reports back with weekly domain positions and’ve identified. Using the tab, I was also able to prepare custom SEO reports in a few straightforward steps: Enter a domain name and then choose if to conduct a report on SpyFu’s suggested custom keywords or domain key words. I entered my five custom keywords in a field, picked up to five opponents’ URLs, then was given the choice to run a one time report or a recurring report.
This sort of analysis is another area in which SpyFu stands outside, as it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument built an interactive information visualization that revealed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls for a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This study breakdown is just another feature that will help unearth ways for one to acquire an SEO edge. Keyword Search Planner
With the SEO performance of its primary Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the web analytics of sites. Through this platform, you can see segments, time-of-day traffic, and on-page behavior.
Keyword Ad History
Keyword Ad Background will show you, through colour bars often the Key words appeared in a domain PPC campaign along with any changes in the ad copy (all of which may be exported to excel). It shows a year’s worth of data and extends back to 2006 through the Bonus History Button.
So it’s fairly straightforward, which is what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the advertisement history of the keyword”, plain and simple. Normally, if you see a keyword being promoted on by a PPC advertiser consistent then you can look to apply that advertisement copy technique to some niche market of the larger keyword. If I had been advertisements for”resorts in Oklahoma” I might pay attention to what ad copy was successful, as time passes, for that main/core keyword”hotels”.
Domain Advertisement History
Domain Ad History Is like Keyword Ad History except it shows the Keyword history of a domainname.
This tool is useful in looking Your competitors (or larger players in your market ) and which ones they attempted and left (which may be ones for you to avoid from the gate). All this assumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word relationships, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. You can filter from CPC, search volume as you can see, and you can also exclude keywords.
For me personally, I prefer to use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a research instrument versus a research tool. Keyword Search Planner
Pricing and Plans
Since I just said, SpyFu’s Basic plan begins at $33 per Month when billed yearly (or $39 month-to-month). Though, contrary to other tools in this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search success. All programs come with an unlimited number of competitor/domain comparison search results name, keyword, keyword group, backlink, and domain along with unlimited data export. The performance that you get with SpyFu for the price is an important factor in the reason we gave it an Editors’ Choice, along with the search volumes make the tool even more appealing for keyword study that is ad hoc.
That’s not to say SpyFu does not cap anything. The Basic Program gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed annually) lumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. The company has slashed on its pricing because our inspection, which makes it even more attractive to SMBs.
I find that their tools pretty helpful for research. I do not use Their Keyword Smart Search that They give (in a simple fashion) in the price points that they provide is quite A combination that is nice. SpyFu makes its way into my toolbox on just about Each undertaking. Keyword Search Planner