Background Keyword Search Pros Reviews
SpyFu is among the feature rich tools, but probably has the Least appealing interface out there. SpyFu provides SEO and PPC spy tool options . Keyword Search Pros Reviews
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this particular review we’re focusing primarily on its ad hoc research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and direction capacities are built in throughout SpyFu, but I began in the Keyword Research tab.
When I used the Exact Same set of five Keywords to see outcomes differed between every one of my opponents. The five keywords I used were pcmag, digital advertising, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might hunt for (including publishers such as PCMag) and to discover associated search results and vulnerable competitor sites.
I discovered that, after conducting searches in my five test terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much money a key word could be worth. After hunting”digital advertising,” for instance, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word overview, related key words, advertiser background, status background, traffic, key word grouping, and SERP analysis. That’s only for a single key word question, revealing SpyFu does the most granular deep-dive investigation into data of the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the key word in the last year. I received the same level of price breakdown once I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular price per day, daily search volume, difficulty rating, and more.
In the bottom of the results that are key word was the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Guru equally provide a much more detailed breakdown in this regard. SpyFu focuses on cost, which may or might not be important to your small business. Results such as the Advertiser History graph, a long list and complex diagram of the ads appearing on this search page as time passes, was a bit too from the weeds for me as a newcomer SEO tool user. But for advertisers and marketers, SpyFu can be a gold mine. Keyword Search Pros Reviews
With SpyFu Kombat you can look at overlapping and website key words For up to 3 websites. For the PPC version you may also find a chart which goes over a span of a few years demonstrating that the general amount of key words being bid on by all 3 sites. You can also rollover the chart to see key words specific to just 2 of those sites if you are feeling the 3rd website may not be doing as great a job (or vice versa) as 2 of those other sites. It will also show you that the PPC budgets of those sites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click, towards the right of the chart. It is possible to see and download those keywords for your use. As you can see I’m on the advertisements tab however, the choices are comparable when you click on the natural tab (on the upper box, the natural one on the underside shows you total organic keywords).
Switching between the natural tab and the ppc tab (also as the Total # of organic search phrases + PPC ad budget should also give you a good notion of what of the larger sites are more into the PPC or SEO aspect of things which can be a good barometer to check in if you chance to be focusing on a single area on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain name on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might split parts of the principal domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to complete Keyword Advertisement History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Keyword Search Pros Reviews
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty score, and monthly cost. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of the desk are either the keyword you’ve researched and booted yourself, or top keyword class tips from SpyFu. At the top right of this table you can subsequently add selected keywords to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists section with concentrated lists of domain names and key words like”Assets Which Pay the maximum On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are some of the choices.
Alongside Top Lists, there is a dedicated Company Leads tab. This basically acts the exact same way as a keyword search: You enter businesses and key words, a place, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of leads with that site’s monthly ad budget and contact information that is available that may then be exported into your CRM or direct management system. I’d like to see SpyFu go a step further with this and incorporate its SEO lead lists directly with a platform such as Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush has a lead generation tool, but that’s the closest comes to exactly what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for keyword groups . Users can download the templates from the SpyFu website and then upload to a AdWords account.
The platform also includes deeper SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank tracking within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you install multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and include a new project. It is the best and only case in this roundup of built-in, SEO-focused PM.
There’s also You begin ongoing tracking that keyword ranking changes and reports back with weekly domain positions and’ve identified. I was able to prepare custom SEO reports in a few simple steps: Enter a domain name choose if to conduct a report on SpyFu’s suggested domain key words or custom keywords. I entered my five custom key words in a field, picked up to five opponents’ URLs, then was given the choice to run a one-off report or a monthly report.
That Type of competitive analysis is another area in which SpyFu stands out, since it also has a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the tool built an interactive data visualization which showed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls a”keyword world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This study breakdown is another feature that will help ways for one to gain an SEO edge on your competitors. Keyword Search Pros Reviews
Along with the SEO performance of its primary Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the web analytics of other websites. Through this platform, you can see segmentsvisitors, and on-page behavior.
Keyword Advertisement History
You will be shown by keyword Ad Background, through color coded bars frequently the Key words appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which can be exported into excel). It goes back to 2006 through the Bonus History Button and reveals that a year’s worth of information up front.
So it’s fairly straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here’s the advertisement history of this key word”, plain and simple. Typically, if you see a keyword being promoted on by a PPC advertiser persistent you can look to apply that advertisement copy technique to a market of that keyword that is bigger. If I were advertisements for”resorts in Oklahoma” I would listen to what ad copy has been successful, as time passes, for that main/core key word”resorts”.
Domain Advertisement History
Except it shows the domain Ad History Is like Keyword Advertisement History Keyword history of a particular domainname.
This tool is useful in looking at keywords that have been successful for Your opponents (or bigger players on your market ) and which ones they attempted and left (which may be ones that you prevent from the gate). All of this assumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes word connections, Publicly available keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You could filter by CPC, look volume, as you can see, and you can also exclude key words.
For me, I would rather use the Organic key words found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive search tool versus a keyword search tool. Keyword Search Pros Reviews
Pricing and Strategies
As I mentioned, SpyFu’s Basic plan starts at $33 per Month when billed annually (or $39 per month ). Though, unlike other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not price by search results. All plans come with an unlimited number of key word, keyword collection , domain name, backlink, and comparison search results combined with boundless data export. The performance you get with SpyFu for your price is an important factor in why we gave it an Editors’ Choice, along with the boundless search volumes make the instrument much more appealing for ad hoc research that is keyword.
That’s not to say SpyFu does not cap anything. The Basic Program gives you a potential of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed yearly ) bumps leads and contacts to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The company has really slashed its pricing since our inspection, making it all the more attractive to SMBs.
I find their tools helpful for competitive research. I don’t use Their Keyword Smart Search which They provide (in a straightforward fashion) at the price points that they give is very A combination that is wonderful. SpyFu makes its way Every undertaking. Keyword Search Pros Reviews