Intro Keyword Search Ranking Tool
SpyFu is among the feature rich tools, but likely has the Least appealing interface out there. SpyFu offers SEO and PPC spy application options . Keyword Search Ranking Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform throughout the spectrum of SEO tooling, but for this review we are focusing mostly on its ad hoc keyword research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in during SpyFu, however I started from the Keyword Research tab.
When testing each tool, I used the same set of five Key words to observe results differed between each of my competitors. Were electronic advertising, pcmag, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might search for (such as publishers such as PCMag) and to find related search results and vulnerable competitor sites.
I found that after conducting searches in my five evaluation terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with how much cash a keyword could be worth. After searching”digital marketing,” for instance, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser background, ranking history, traffic, key word grouping, and SERP analysis. That’s only for a single keyword revealing SpyFu will arguably the most granular investigation into key word data of all the tools I analyzed.
Atop the primary results, SpyFu gave me not only CPC for the Keyword, however a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the last year. I got exactly the exact same degree of price breakdown when I clicked on the Related Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific cost per day, daily investigation volume, difficulty score, and much more.
At the bottom of the results that are key word was that the SERP analysis. This broke down every URL in the search results page, though KWFinder and Moz Guru equally provide a much more detailed breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on that search page as time passes, was a bit too in the weeds for me as a novice SEO tool user. However, for advertisers and marketers, SpyFu is a gold mine. Keyword Search Ranking Tool
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 websites. For your PPC version you can also see a graph which goes back over a span of a couple years showing that the general amount of keywords being bid on by all 3 sites. You can also rollover the graph to find keywords specific to just 2 of the sites if you feel the 3rd site may not be doing as great a job (or vice versa) as two of those other websites. It will also show you the PPC budgets of the sites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you that the Keywords in whatever bucket you click. It is possible to see and download those keywords for your use. As you can see I’m on the advertisements tab however, the options are similar once you click the natural tab (on the upper box, the natural one at the bottom shows you total organic keywords).
Switching between the organic tab along with the ppc tab (also as the Total # of organic search phrases + PPC advertisement budget must also give you a good notion of which of the bigger sites are more to the PPC or SEO aspect of things that may be a good barometer to look in if you happen to be concentrating on one place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the site might break out parts of the principal domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to complete Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (with a URL to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Keyword Search Ranking Tool
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using minimal search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of this desk are either the keyword you have researched and grouped yourself, or top keyword class tips from SpyFu. At the top right of this desk you can then add chosen keywords to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and client relationship management (CRM). From the List Builder tab, there is a Best Lists section with targeted lists of domain names and keywords like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are some of the options.
Alongside Leading Lists, there is a dedicated Business Leads tab. This acts the exact same manner You enter businesses and key words, a place, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of URL leads with that site ad budget and contact information that may then be exported to direct management system or your CRM. I’d like to see SpyFu proceed a step farther with this and incorporate its own SEO lead lists straight using a platform like Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush has a beta generation instrument, but that’s the closest comes to exactly what SpyFu offers.
But, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for key word groups in hundreds of businesses. Users may download the templates in the SpyFu website and upload into a AdWords account.
The platform also includes deeper SEO campaign management Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank tracking within a campaign. My SpyFu is only available in paid programs (not the free trial), but it lets you install multiple jobs tracking grouped key words plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and include a new project. It is the only and greatest example in this roundup of SEO-focused PM.
There is also You ‘ve identified and begin continuing monitoring that reports back with weekly domain rankings and keyword ranking changes. Utilizing the webpage, I was able to set up custom SEO reports in a few simple steps: Enter a domain name choose if to run a report on SpyFu’s suggested custom keywords or domain key words. I entered my five custom key words in a field, chose up to five competitors’ URLs, then was given the choice to run a report or a recurring report.
That sort of analysis that is aggressive is another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the instrument immediately built an interactive data visualization which revealed where the top key words of PCMag overlapped with our competitors. There is also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature which will help unearth ways to gain an SEO advantage on the competition. Keyword Search Ranking Tool
With the SEO functionality of its product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to the internet analytics of different sites. Through this platform, you can see behavior traffic, and sections.
Keyword Ad History
Keyword Advertisement History will show you, via color bars often the Keyword appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which may be exported to excel). It shows that a year’s worth of information and goes back to 2006 via the Bonus History Button.
So it’s pretty straightforward, which is exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the advertisement history of the keyword”, plain and simple. Typically, if you see a keyword being advertised on by a PPC advertiser that is good consistent then it’s possible to look to apply that advertisement copy technique to a niche market of the keyword. If I were advertising for”hotels in Oklahoma” I might pay attention to what ad copy was successful, as time passes, for this main/core key word”resorts”.
Domain Ad History
Except it reveals the domain Ad History Is like Keyword Ad History Key word history of a domain.
This tool is useful in looking Your competitors (or bigger players in your niche) and which ones that they attempted and abandoned (which could be ones for you to prevent from the gate). All of this assumes the domain you are currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term relationships, Publicly available keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you input. You could filter by CPC, search volume as you can see, and you can exclude keywords.
For me, I would rather use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a research instrument versus a keyword research tool. Keyword Search Ranking Tool
Pricing and Plans
As I said, SpyFu’s Basic plan begins at $33 per Month when billed yearly (or $39 month-to-month). Though, contrary to other tools within this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All programs come with an unlimited number of comparison search results name, keyword collection, backlink, and domain along with data export. The functionality that you receive with SpyFu for your cost is a significant element in why we gave it an Editors’ Choice, and the search volumes make the tool even more appealing for study that is keyword that is ad hoc.
That’s not to say SpyFu does not cap anything. The Basic Program gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) lumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. The firm has actually slashed its pricing.
I find their tools useful for aggressive research. I don’t use Their Keyword Smart Search which They give (in a simple fashion) in the price points they give is quite A combination that is wonderful. SpyFu makes its way Every undertaking. Keyword Search Ranking Tool