Introduction Keyword Search Results Tool
SpyFu is one of the feature rich tools, but has the Least attractive interface out there. SpyFu provides SEO and PPC spy tool choices . Keyword Search Results Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but with this review we are focusing primarily on its own ad hoc keyword research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in throughout SpyFu, but I started from the Keyword Research tab.
When testing each tool, I used exactly the same set of five Key words to observe how outcomes differed between each of my competitors. The five key words that I used were pcmag, electronic advertising, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might search for (such as publishers like PCMag) as well as to find associated search results and vulnerable competition websites.
After running searches I found that SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much cash a keyword is worth. After hunting”digital advertising,” for example, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser background, status background, backlinks, keyword grouping, and SERP analysis. That is just for a single key word question, showing SpyFu does arguably the most granular research into keyword data of all the tools I tested.
Atop the results, SpyFu gave me not only CPC for the Keyword, however a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the key word in the last year. I received the exact same degree of cost breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty rating, and more.
At the bottom of the results was that the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Pro equally offer a more comprehensive breakdown in this respect. SpyFu focuses on cost, which may or may not be significant to your small business. Results such as the Advertiser History chart, a lengthy list and complex diagram of the ads appearing on this search page as time passes, was a bit too from the weeds for me as a newcomer SEO tool user. But for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Keyword Search Results Tool
With SpyFu Kombat you can look at overlapping and website specific key words For up to 3 sites. For the PPC version you may also see a chart which goes over a period of a few years demonstrating that the overall number of keywords being bid on by all 3 sites. You can also rollover the chart to see key words specific to only 2 of those sites if you feel the 3rd site may not be doing as good a job (or vice versa) as 2 of those other sites. It will also show you the PPC budgets of those sites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click. It is possible to view and download those key words for your use. As you can see I am on the ads tab but the options are comparable when you click the organic tab (on the top box, the organic one at the bottom shows you total organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC ad budget should also give you an idea of what of the larger sites are more into the PPC or SEO aspect of things that may be a fantastic barometer to check at if you chance to be concentrating on one place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might break out parts of the principal domain, maybe a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to full Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Keyword Search Results Tool
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with minimal search volume, CPC, difficulty score, and monthly price. These are SpyFu’s four main metrics where keyword research is worried. On the left of this desk are either the keyword you have researched and booted yourself, or top keyword class tips from SpyFu. At the top right of this table you can subsequently add chosen key words for lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists section with targeted lists of domain names and key words like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Alongside Leading Lists, there is a dedicated Business Leads tab. This acts the exact same way You enter key words and businesses, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The research then returns a list of URL leads with this site ad budget and accessible contact information that can be exported to lead management system or your CRM. I’d like to view SpyFu go a step farther with this and integrate its SEO lead lists directly using a platform such as Salesforce$75.00 in salesforce.com, but the instrument is already ahead of the curve. SEMrush includes a beta lead generation tool, but that’s the closest comes to what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are keyword . The templates can be downloaded by users in the SpyFu website and then upload to a AdWords account.
The system also includes deeper SEO campaign direction With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank tracking within a campaign. My SpyFu is just available in paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped key words plotted against SEO rank, traffic worth, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and add a new job. It is the only and best example in this roundup of SEO-focused PM.
There’s also Keywords you’ve identified and start continuing monitoring that reports back with domain positions and keyword ranking changes. I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name choose whether or not to conduct a report on SpyFu’s suggested custom key words or domain keywords. I entered my five custom keywords picked up to five competitors’ URLs, then was given the choice to run a report or a report.
That Type of analysis is another area where SpyFu stands out, as it also has a tool called”Kombat” that is available from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument quickly built an interactive information visualization which revealed where the top key words of PCMag overlapped with our opponents. There’s also what SpyFu calls for a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature that helps unearth ways for you to acquire an SEO edge on the competition. Keyword Search Results Tool
With the SEO performance of its product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the web analytics of other sites. Through this stage, you can view time-of-day visitors segments, and search-engine behaviour.
Keyword Ad History
Ad Background will show you, via coded bars, how frequently the Key words appeared in a domain’s PPC campaign alongside any changes in the advertisement copy (all of which may be exported into excel). It extends back to 2006 through the Bonus History Button and reveals that a year’s worth of data.
So it’s fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the ad history of the keyword”, plain and simple. Typically, if you see a keyword being promoted on by a fantastic PPC advertiser persistent you can look to employ that ad copy technique to some niche market of that keyword. If I had been advertisements for”resorts in Oklahoma” I might listen to that which ad copy was successful, over time, for this main/core keyword”hotels”.
Domain Ad History
Except it shows the domain Ad History Is like Keyword Ad History History of a domain.
This instrument is useful in looking Your opponents (or larger players in your market ) and which ones that they tried and left (which could be ones for you to avoid out of the gate). All this assumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word connections, Publicly available keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. You could also filter by CPC, search volume as you can see, and you might exclude key words.
For me personally, I prefer to use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a research tool versus a keyword search tool. Keyword Search Results Tool
Pricing and Strategies
Since I mentioned, SpyFu’s Basic plan begins at $33 per Month when billed annually (or $39 per month ). Though, unlike other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search success. All plans have an infinite number of keyword, keyword collection name, domain name, backlink, and competitor/domain comparison search results along with data export. The functionality you receive with SpyFu for the price is an important factor in why we gave it an Editors’ Choice, along with the unlimited search volumes make the instrument much more attractive for keyword research that is ad hoc.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Program provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed annually) lumps leads and contacts to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. The firm has slashed on its pricing since our original review, making it all the more attractive to SMBs.
I find their tools helpful for research that is aggressive. I do not use Their own Keyword Smart Search that They provide (in a straightforward fashion) at the price points they provide is quite A wonderful combination. SpyFu makes its way into my toolbox on just about Every undertaking. Keyword Search Results Tool