Introduction Keyword Search Software
SpyFu is among the feature rich tools, but has the Least appealing interface out there. SpyFu offers SEO and PPC spy tool choices . Keyword Search Software
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform across the spectrum of SEO tooling, but for this review we’re focusing primarily on its own ad hoc keyword research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Management capacities and recommendations are built in throughout SpyFu, but I started from the Keyword Research tab.
When I used exactly the same set of five Keywords to see how outcomes differed between each of my competitors. The five keywords I used were IT consultant , digital marketing, internet shopping, pcmag, and small business accounting. I chose this combination to simulate real world terms that companies might search for (such as publishers such as PCMag) and to discover associated search results and vulnerable competitor sites.
I discovered that, after running searches in my five evaluation terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much money a keyword could be worth. After hunting”digital marketing,” for instance, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser history, status background, backlinks, keyword group, and SERP analysis. That’s just for a single key word revealing how SpyFu does arguably the most granular research into data of the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown as well as how many unique advertisers had emerged on the keyword in the last year. I got the exact same level of price breakdown when I clicked on the Associated Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a particular price every day, daily search volume, difficulty rating, and more.
In the bottom of the results was that the SERP analysis. This broke down every URL from the search results page, though KWFinder and Moz Guru both offer a much more comprehensive breakdown in this regard. SpyFu focuses on monthly cost, which may or might not be significant to your business. Results like the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on that search page as time passes, was a bit too from the weeds for me as a novice SEO instrument user. However, for digital marketers and advertisers, SpyFu is a gold mine. Keyword Search Software
With SpyFu Kombat you can look at overlapping and website specific key words For up to 3 websites. For your PPC version you can also find a graph which goes back over a span of a couple years demonstrating that the overall number of keywords being bid on by all three sites. You can also rollover the chart to find key words specific to just 2 of the websites if you feel the 3rd site may not be doing as good a job (or vice versa) as 2 of those other websites. It is going to also show you that the PPC budgets of the sites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click. It is possible to view and download those key words for your use. As you can see I am on the ads tab but the options are comparable once you click the organic tab (on the upper box, the organic one at the underside shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic keywords + PPC ad budget must also give you an notion of which of the bigger sites are more to the PPC or SEO side of things which can be a fantastic barometer to look in if you chance to be concentrating on one place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might break out parts of the principal domain, maybe a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (using a link to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Keyword Search Software
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using minimal search volume, CPC, difficulty rating, and monthly price. These are SpyFu’s four chief metrics where key word research is worried. On the left of the desk are either the keyword you’ve researched and booted yourself, or top keyword group tips from SpyFu. On the top right of this table you can subsequently add selected key words for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there’s a Best Lists segment with concentrated lists of domain names and keywords like”Domains That Pay the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are some of the options.
Alongside Top Lists, there’s a dedicated Company Leads tab. This basically acts the same manner You enter a location, industries and key words, and refine outcomes using filters such as AdWords budget and SEO clicks. The research returns a list of URL leads with contact information that is available and this site advertising budget that can subsequently be exported to your CRM or lead management system. I’d love to view SpyFu go a step farther with this and incorporate its SEO lead lists straight with a platform like Salesforce$75.00 in salesforce.com, but this tool is already ahead of the curve. SEMrush has a beta lead generation instrument, but that is the closest comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups that are key word . The templates can be downloaded by users from the SpyFu website and then upload to a AdWords account.
The system also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word study and rank tracking within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then include a new job. It is the greatest and only case in this roundup of built-in, SEO-focused PM.
There is also Keywords you’ve identified and begin tracking that reports back with weekly domain rankings and keyword ranking changes. I was able to prepare custom SEO reports in a few simple steps: Enter a domain name choose whether or not to conduct a report on SpyFu’s suggested custom keywords or domain key words. I entered my five habit keywords in a field, picked up to five opponents’ URLs, then was given the choice to run a one time report or a report.
That sort of competitive analysis is just another area in which SpyFu stands outside, since it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool immediately built an interactive information visualization that revealed where the top key words of PCMag overlapped with our opponents. There is also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature that helps unearth ways for one to acquire an SEO edge on the competition. Keyword Search Software
With the SEO performance of its primary product, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the web analytics of other websites. Through this stage, you can view time-of-day traffic sections, and behavior that is on-page.
Keyword Ad History
You will be shown by Ad History, via color bars, how frequently the Key words appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which may be exported into excel). It extends back to 2006 via the Bonus History Button and shows that a year’s worth of data.
So it is pretty straightforward, and that’s what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here is the ad history of this keyword”, plain and simple. If you see a key word being promoted on by a PPC advertiser persistent then you can look to apply that advertisement copy technique to a market of that keyword that is larger. If I had been advertisements for”resorts in Oklahoma” I might listen to what ad copy has been successful, as time passes, for that main/core key word”hotels”.
Domain Ad History
Except it shows the domain Ad History Is like Keyword Advertisement History Keyword history of a specific domainname.
This instrument is useful in looking Your competitors (or bigger players in your market ) and which ones that they attempted and abandoned (which may be ones that you prevent from the gate). All of this presumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word connections, Publicly accessible keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you could also filter from CPC, look volume, and you might also exclude key words.
For me personally, I prefer to use the Organic key words found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a search tool versus a research tool. Keyword Search Software
Pricing and Plans
As I said, SpyFu’s Basic plan begins at $33 each Month when billed annually (roughly $39 per month ). Though, contrary to other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search success. All plans come with an infinite number of competitor/domain comparison search results , key word group, backlink, and domain combined with data export. The functionality that you get with SpyFu for your price is an important element in the reason we gave it an Editors’ Choice, along with the search volumes make the tool much more appealing for ad hoc study that is keyword.
That is not to say SpyFu does not cap anything. The Basic Program gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed yearly ) lumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the firm has slashed its pricing because our review, which makes it attractive to SMBs.
I find their tools helpful for research that is aggressive. I do not use Their own Keyword Smart Search that They provide (in a simple fashion) at the price points that they give is quite A nice combination. SpyFu makes its way into my arsenal on just about Every undertaking. Keyword Search Software