Background Keyword Search
SpyFu is among the feature rich tools, but likely has the Least appealing interface out there. SpyFu provides SEO and PPC spy tool choices alongside their very own search tool. Keyword Search
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this review we’re focusing on its own ad hoc keyword research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in during SpyFu, however I started in the Keyword Research tab.
When I used exactly the same set of five Keywords to see how outcomes differed between every one of my competitors. Were electronic advertising pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might hunt for (such as publishers like PCMag) and to find associated search results and vulnerable competitor websites.
I discovered that, after conducting searches on my five test terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with how much cash a keyword is worth. After hunting”digital marketing,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into keyword overview, related keywords, advertiser history, status background, traffic, key word grouping, and SERP analysis. That’s only for a single keyword query, showing SpyFu will the most granular deep-dive investigation into data of the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Keyword, however a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the key word in the past year. I got the same degree of price breakdown once I clicked on the Related Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a specific cost per day, daily search volume, difficulty score, and much more.
In the bottom of the key word results was that the SERP analysis. This broke down each URL from the search results page, however KWFinder and Moz Pro both provide a much more comprehensive breakdown in this regard. SpyFu targets price, which may or might not be significant to your business. Results like the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on this search page as time passes, was a bit too in the weeds for me as a novice SEO instrument user. But for advertisers and marketers, SpyFu can be a gold mine. Keyword Search
With SpyFu Kombat you can look at overlapping and site specific key words For up to 3 websites. For your PPC version you can also find a graph which goes back over a span of a couple years showing that the overall number of key words being bid on by all 3 websites. You can also rollover the graph to find key words specific to only two of the websites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as two of those other sites. It will also show you the PPC budgets of those sites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you the Key words in whatever bucket you click, to the right of this graph. It is possible to see and download those keywords for your own use. As you can see I am on the advertisements tab but the options are comparable when you click the organic tab (on the upper box, the natural one at the underside shows you complete organic key words ).
Switching between the natural tab and the ppc tab (also as the Overall # of organic search phrases + PPC advertisement budget must also give you an notion of what of the larger sites are more into the PPC or SEO side of things which can be a fantastic barometer to look at if you happen to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain name on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at how a website might break out parts of the principal domain, perhaps a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to complete Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Keyword Search
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with minimal search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four chief metrics where key word research is worried. On the left of this desk are either the key words you have researched and booted yourself, or high keyword class suggestions from SpyFu. At the top right of the table you can subsequently add selected key words to lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound connection between SEO and customer relationship management (CRM). In the List Builder tab, there is a Top Lists segment with concentrated lists of domains and keywords like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the choices.
Next to Leading Lists, there’s a dedicated Company Leads tab. This acts the exact same way You enter keywords and industries, a place, and refine results using filters like AdWords budget and SEO clicks. The search returns a list of leads with that site’s monthly advertising budget and contact information that can subsequently be exported to lead management system or your CRM. I’d love to see SpyFu go a step further with this and incorporate its own SEO lead lists directly with a stage such as Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a beta generation instrument, but that is the closest comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups that are keyword in countless industries. Users can download the templates in the SpyFu site and upload to an AdWords account.
The platform also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word study and rank tracking within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you set up multiple jobs tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then include a new project. It’s the greatest and only case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose Keywords you’ve identified and start monitoring that reports back together with domain rankings and keyword position changes. Using the tab, I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name and choose whether or not to conduct a report on SpyFu’s suggested domain key words or custom keywords. I entered my five custom key words chose up to five opponents’ URLs, then was given the option to run a report or a monthly report.
That Type of analysis is another area where SpyFu stands out, since it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the tool built an interactive information visualization which revealed where PCMag key words overlapped with our opponents. There is also what SpyFu calls for a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is another feature that will help unearth ways for one to gain an SEO advantage. Keyword Search
Together with the SEO performance of its Solution, SpyFu has introduced a study tool named Nacho Analytics, which provides access to different sites’ web analytics. Through this platform, you can see time-of-day visitors sections, and behavior that is on-page.
Keyword Advertisement History
You will be shown by Ad Background, via colour bars often the Keyword appeared in a domain PPC campaign along with any modifications in the ad copy (all of which can be exported to excel). It reveals that a year’s worth of information and goes back to 2006 via the Bonus History Button.
So it is fairly straightforward, and that’s what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the ad history of the keyword”, plain and simple. Typically, if you see a key word being advertised on by a PPC advertiser that is good persistent you can look to apply that ad copy technique to a niche market of the larger keyword. If I were advertisements for”hotels in Oklahoma” I might pay attention to what ad copy has been successful, over time, for that main/core keyword”hotels”.
Domain Ad History
Except it shows the domain Ad History Is like Keyword Ad History History of a domain.
This instrument is useful in Taking a Look Your opponents (or larger players in your market ) and which ones they tried and left (which may be ones for you to avoid from the gate). All of this presumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word relationships, Publicly available keyword data, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You could filter look volume, by CPC as you can see, and you might also exclude keywords.
For me, I would rather use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive research instrument versus a research tool. Keyword Search
Pricing and Plans
Since I mentioned, SpyFu’s Fundamental plan starts at $33 per Month when billed yearly (roughly $39 per month ). Though, contrary to other tools within this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search results. All plans come with an infinite number of key word, keyword collection name, domain name, backlink, and competitor/domain comparison search results combined with data export. The functionality you get with SpyFu for the price is a significant element in the reason we gave it an Editors’ Choice, along with the search volumes make the tool even more attractive for ad hoc study.
That is not to say SpyFu does not cap anything. The Basic Plan gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed annually) bumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has slashed on its pricing since our original review, making it even more attractive to SMBs.
I find that their tools useful for search. I don’t use Their Keyword Smart Search that They provide (in a straightforward fashion) in the price points that they give is quite A wonderful combination. SpyFu makes its way Each undertaking. Keyword Search