Intro Keyword Search Statistics
SpyFu is one of the more feature rich tools, but probably has the Least appealing interface out there. SpyFu offers SEO and PPC spy application choices . Keyword Search Statistics
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this particular review we are focusing mostly on its own ad hoc keyword research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Recommendations and management capabilities are built in throughout SpyFu, however I started in the Keyword Research tab.
When I used the Exact Same set of five Key words to see outcomes differed between every one of my competitors. Were digital marketing pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might search for (including publishers such as PCMag) and to find related search results and vulnerable competitor websites.
I discovered that after running searches on my five test terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much money a key word is worth. After searching”digital advertising,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser background, ranking history, backlinks, keyword grouping, and SERP analysis. That’s only for a single key word revealing SpyFu will the most granular research into data of the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown as well as the number of unique advertisers had emerged on the key word in the past year. I got the same degree of price breakdown when I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific cost per day, daily investigation volume, difficulty score, and much more.
In the bottom of the keyword results was the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Guru equally offer a much more detailed breakdown in this regard. SpyFu focuses. Results like the Advertiser History graph, a long list and complex diagram of the ads appearing on that search page over time, was a bit too from the weeds for me as a newcomer SEO tool user. However, for advertisers and marketers, SpyFu is a gold mine. Keyword Search Statistics
With SpyFu Kombat you can look at overlapping and website key words For up to 3 sites. For your PPC version you can also see a graph which goes back over a span of a few years demonstrating the general number of keywords being bid on by all 3 websites. You may also rollover the graph to see keywords specific to just 2 of those sites if you feel the 3rd website may not be doing as good a job (or vice versa) as two of the other sites. It is going to also show you the PPC budgets of those sites as well as the number of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle chart it will show you that the Keywords in whatever bucket you click. You can view and download those keywords for your use. As you can see I’m on the advertisements tab however, the choices are comparable when you click on the natural tab (on the upper box, the natural one on the underside shows you complete organic keywords).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic keywords + PPC ad budget must also give you an notion of which of the bigger sites are more into the PPC or SEO side of things which can be a good barometer to check in if you happen to be focusing on one area over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain on the home page and are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might break out parts of the main domain, maybe a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Ad History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Keyword Search Statistics
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, problem rating, and monthly cost. These are SpyFu’s four chief metrics where keyword research is concerned. On the left of this desk are the key words you have researched and grouped yourself, or top keyword group tips from SpyFu. On the top right of the desk you can then add selected key words for lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its profound connection between SEO and customer relationship management (CRM). In the List Builder tab, there is a Best Lists segment with concentrated lists of domains and key words like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are a few of the choices.
Next to Leading Lists, there’s a dedicated Company Leads tab. This basically acts exactly the exact same way as a search: You enter industries and keywords, a location, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of URL leads with this website’s monthly ad budget and accessible contact information that can be exported into your CRM or lead management system. I’d love to see SpyFu proceed a step farther with this and integrate its SEO lead lists directly using a platform such as Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush has a beta generation tool, but that is the closest any other optimization merchandise that I tested comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups in countless industries. The templates can be downloaded by users from the SpyFu site and then upload to a AdWords account.
The platform also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank monitoring in a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to install multiple jobs tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and then add a new project. It’s the only and greatest example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you take You begin tracking that reports back with weekly domain positions and keyword position changes and’ve identified. Utilizing the tab, I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name choose if to run a report on SpyFu’s suggested domain key words or custom key words. I entered my five habit keywords in a field, chose up to five competitors’ URLs, then was given the option to run a report or a recurring monthly report.
This sort of analysis that is aggressive is just another area where SpyFu stands outside, as it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the tool built an interactive information visualization that revealed where the top keywords of PCMag overlapped with our competitors. There is also what SpyFu calls a”key word universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature which will help ways to acquire an SEO edge on the competition. Keyword Search Statistics
With the SEO functionality of its Solution, SpyFu has introduced a study tool called Nacho Analytics, which offers access to other sites’ web analytics. Through this stage, you can see time-of-day visitors segments, and behavior.
Keyword Ad History
You will be shown by Advertisement Background, through coded bars, how frequently the Keyword appeared in a domain’s PPC campaign along with any changes in the advertisement copy (all of which can be exported into excel). It shows that a year’s worth of data and goes back to 2006 via the Bonus History Button.
So it’s fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here’s the ad history of the keyword”, plain and simple. If you see a keyword being promoted on by a PPC advertiser that is good consistent then you can look to apply that advertisement copy technique to a market of the larger keyword. If I were advertisements for”hotels in Oklahoma” I might pay attention to what ad copy has been successful, over time, for this main/core keyword”hotels”.
Domain Ad History
Except it reveals the, domain Ad History Is like Keyword Ad History Key word history of a domain.
This instrument is useful in looking at keywords Which Have Been successful for Your competitors (or larger players in your niche) and which ones that they attempted and left (which could be ones for you to avoid from the gate). All this assumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses word connections, Publicly available keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. You can also filter from CPC, look volume as you can see, and you can exclude key words.
For me, I would rather use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a research instrument versus a keyword research tool. Keyword Search Statistics
Pricing and Strategies
Since I just said, SpyFu’s Fundamental plan begins at $33 each Month when billed yearly (roughly $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search success. All plans have an infinite number of key word group domain name, backlink, and comparison search results combined with unlimited data export. The performance that you receive with SpyFu for your cost is an important factor in the reason we gave it an Editors’ Choice, and the search volumes make the tool much more appealing for research that is keyword that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Basic Plan gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed annually) bumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the firm has really slashed on its pricing because our original review, making it all the more attractive to SMBs.
I find their tools helpful for search that is aggressive. I do not use Their Keyword Smart Search that They give (in a simple fashion) at the price points that they provide is quite A wonderful combination. SpyFu makes its way Every undertaking. Keyword Search Statistics