Introduction Keyword Search Traffic
SpyFu is one of the more feature rich tools, but has the Least attractive interface out there. SpyFu offers SEO and PPC spy tool options . Keyword Search Traffic
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but with this review we are focusing on its ad hoc keyword lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Recommendations and direction capabilities are built in throughout SpyFu, but I started from the Keyword Research tab.
When I used the same set of five Keywords to observe outcomes differed between every one of my competitors. The five key words that I used were digital marketing, pcmag, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that businesses might search for (including publishers like PCMag) as well as to discover associated search results and vulnerable competition sites.
I discovered that after conducting searches in my five test terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with exactly how much money a keyword could be worth. After searching”digital marketing,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to key word summary, related keywords, advertiser background, status background, backlinks, keyword grouping, and SERP analysis. That’s just for a single keyword query, revealing SpyFu does arguably the most granular deep-dive investigation into key word data of the tools I analyzed.
Atop the primary results, SpyFu gave me not only CPC for the Key word, but a daily and monthly cost breakdown in addition to the number of unique advertisers had emerged on the keyword in the last year. I received exactly the same degree of price breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a specific price per day, daily search volume, difficulty score, and much more.
In the bottom of the keyword results was the SERP analysis. This broke down each URL from the search results page, however KWFinder and Moz Pro equally offer a more detailed breakdown in this respect. SpyFu focuses on cost, which may or may not be significant to your business. Results such as the Advertiser History chart, a long list and complicated diagram of the ads appearing on that search page over time, was a bit too in the weeds for me as a newcomer SEO instrument user. However, for advertisers and marketers, SpyFu is a gold mine. Keyword Search Traffic
With SpyFu Kombat you can look at overlapping and site Certain keywords For up to 3 sites. For the PPC version you can also find a chart which goes back over a period of a few years showing the overall number of keywords being bid on by all three websites. You may also rollover the chart to see key words specific to just two of those websites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as 2 of those other sites. It is going to also show you the PPC budgets of the websites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click. You can see and download those key words for your own use. As you can see I am on the advertisements tab but the choices are comparable once you click the organic tab (on the upper box, the natural one at the bottom shows you total organic keywords).
Switching between the natural tab and the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget must also give you a good idea of which of the larger sites are more into the PPC or SEO aspect of things which can be a fantastic barometer to look at if you chance to be concentrating on one area over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a site might break out parts of the main domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (using a link to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Keyword Search Traffic
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, problem score, and monthly price. These are SpyFu’s four chief metrics where key word research is worried. On the left of this desk are either the key words you have researched and grouped yourself, or high keyword class tips from SpyFu. At the top right of the desk you can then add selected key words to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound link between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists segment with concentrated lists of domain names and key words like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are some of the options.
Next to Top Lists, there is a dedicated Business Leads tab. This essentially acts the same manner You enter a location, key words and businesses, and refine outcomes using filters such as AdWords budget and SEO clicks. The search returns a list of URL leads with that site ad budget and accessible contact information that can be exported to lead management system or your CRM. I’d like to view SpyFu proceed a step further with this and integrate its SEO lead lists straight using a platform such as Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a beta lead generation tool, but that’s the closest comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups that are key word in countless industries. The templates can be downloaded by users in the SpyFu site and upload to an AdWords account.
The system also includes deeper SEO campaign management Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank tracking in a campaign. My SpyFu is only available in paid programs (not the free trial), but it allows you to install multiple jobs tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and add a new project. It is the best and only case in this roundup of built-in, SEO-focused PM.
There is also You begin monitoring that keyword ranking changes and reports back with weekly domain rankings and’ve identified. I was also able to set up custom SEO reports in a few simple measures: Enter a domain name then choose whether or not to conduct a report on SpyFu’s suggested domain key words or custom key words. I entered my five habit keywords chose up to five competitors’ URLs, and then was given the choice to run a report or a monthly report.
That Type of analysis is another area where SpyFu stands out, since it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the tool quickly built an interactive information visualization that showed where PCMag’s top key words overlapped with our competitors. There’s also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature which will help ways for you to acquire an SEO advantage. Keyword Search Traffic
Together with the SEO functionality of its main Solution, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the web analytics of other sites. Through this platform, you can view segments, time-of-day traffic, and search-engine behaviour.
Keyword Ad History
You will be shown by Ad History, via color bars frequently the Keyword appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which can be exported into excel). It reveals that a year’s worth of data and extends back to 2006 through the Bonus History Button.
So it is fairly straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here’s the advertisement history of the key word”, plain and simple. Typically, if you see a key word being advertised on by a good PPC advertiser consistent you can look to apply that ad copy technique to a market of the keyword that is larger. If I were advertising for”hotels in Oklahoma” I might pay attention to that which ad copy has been successful, over time, for this main/core key word”hotels”.
Domain Advertisement History
Except it shows the, domain Ad History Is like Keyword Advertisement History History of a domain.
This tool is useful in Taking a Look Your opponents (or bigger players in your niche) and which ones that they attempted and left (which could be ones for you to avoid from the gate). All of this presumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term relationships, Publicly available keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. You can filter search volume, by CPC as you can see, and you might exclude keywords.
For me personally, I prefer to use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a research tool versus a keyword research tool. Keyword Search Traffic
Pricing and Plans
Since I said, SpyFu’s Basic plan begins at $33 each Month when billed annually (roughly $39 per month ). Though, contrary to other tools in this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All programs have an infinite number of backlink name, key word group, domain name, and comparison search results combined with boundless data export. The performance you get with SpyFu for your price is a significant factor in the reason we gave it an Editors’ Choice, along with the boundless search volumes make the instrument much more attractive for research that is ad hoc.
That is not to mention SpyFu doesn’t cap anything. The Basic Program provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed yearly ) bumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the company has really slashed its pricing since our inspection, making it attractive to SMBs.
I find their tools pretty useful for research. I do not use Their own Keyword Smart Search explained above but the number of data that They provide (in a simple fashion) in the price points they give is very A combination that is nice. SpyFu makes its way into my arsenal on just about Every project. Keyword Search Traffic