Intro Keyword Site Analysis
SpyFu is one of the feature rich tools, but probably has the Least appealing interface out there. SpyFu offers SEO and PPC spy tool options . Keyword Site Analysis
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but for this review we’re focusing primarily on its ad hoc research capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Recommendations and management capacities are built in during SpyFu, however I started in the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Key words to see how results differed between each of my opponents. Were IT consultant advertising, online shopping, pcmag, and small business accounting. I chose this combination to simulate real-world terms that companies might search for (including publishers such as PCMag) as well as to discover related search results and vulnerable competition websites.
After running searches I discovered that SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a key word is worth. After hunting”digital advertising,” for instance, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word summary, related keywords, advertiser history, status background, backlinks, keyword grouping, and SERP analysis. That’s only for a single key word revealing SpyFu will arguably the most granular deep-dive investigation into keyword data of all the tools I tested.
Atop the main results, SpyFu gave me not just CPC for the Keyword, but a daily and monthly cost breakdown as well as how many unique advertisers had emerged on the key word in the past year. I received exactly the same level of price breakdown once I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific cost per day, daily investigation volume, difficulty score, and more.
In the bottom of the results that are key word was the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Guru both provide a much more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a long list and complex diagram of the ads appearing on this search page over time, was somewhat too from the weeds for me as a novice SEO tool user. However, for advertisers and digital marketers, SpyFu can be a gold mine. Keyword Site Analysis
With SpyFu Kombat you can look at overlapping and website key words To get up to 3 sites. For your PPC version you may also see a graph which goes over a span of a few years demonstrating the overall amount of key words being bid on by all 3 websites. You may also rollover the chart to see keywords specific to only 2 of the websites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as two of the other sites. It is going to also show you that the PPC budgets of those websites in addition to the number of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle graph it will show you that the Keywords in whatever bucket you click, towards the right of this graph. It is possible to view and download those key words for your own use. As you can see I am on the ads tab however, the choices are similar once you click on the organic tab (on the upper box, the organic one at the underside shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic search phrases + PPC advertisement budget must also give you a good idea of which of the bigger sites are more to the PPC or SEO side of things that may be a good barometer to look at if you happen to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might split parts of the main domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Advertisement History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Keyword Site Analysis
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four main metrics where key word research is worried. On the left of the table are the keyword you’ve researched and grouped yourself, or top keyword group suggestions from SpyFu. At the top right of this desk you can subsequently add chosen keywords for lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep connection between SEO and customer relationship management (CRM). In the List Builder tab, there is a Best Lists segment with concentrated lists of domains and key words like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Next to Leading Lists, there’s a dedicated Business Leads tab. This basically acts exactly the same way as a search: You enter keywords and industries, a location, and refine results using filters like AdWords budget and SEO clicks. The search then returns a list of URL leads with contact information that is available and that site advertising budget that can subsequently be exported into your CRM or direct management system. I’d like to view SpyFu proceed a step further with this and integrate its own SEO lead lists straight with a stage like Salesforce$75.00 in salesforce.com, but the tool is currently ahead of the curve. SEMrush includes a beta generation tool, but that is the closest any optimization product I tested comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for key word groups in countless businesses. The templates can be downloaded by users from the SpyFu website and upload into an AdWords account.
The system also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword study and rank tracking in a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and add a new job. It’s the only and greatest case in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you take You ‘ve identified and start monitoring that keyword position changes and reports back with weekly domain positions. Utilizing the tab, I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name and choose whether or not to run a document on SpyFu’s suggested domain keywords or custom key words. I entered my five custom keywords picked up to five opponents’ URLs, and then was given the option to run a report or a recurring report.
That Type of analysis is another area in which SpyFu stands out, as it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool quickly built an interactive information visualization that revealed where PCMag keywords overlapped with our opponents. There is also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature which helps ways for you to gain an SEO edge on your competitors. Keyword Site Analysis
With the SEO performance of its main product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to different sites’ web analytics. Through this platform, you can see time-of-day visitors sections, and behavior that is on-page.
Keyword Ad History
You will be shown by keyword Ad History, through color coded bars often the Key words appeared in a domain PPC campaign along with any changes in the ad copy (all of which may be exported to excel). It extends back to 2006 via the Bonus History Button and shows a year’s worth of data up front.
So it is fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here is the ad history of the keyword”, plain and simple. If you find a key word being advertised on by a PPC advertiser that is good consistent it’s possible to look to apply that ad copy technique to some market of that larger keyword. If I were advertising for”resorts in Oklahoma” I would pay attention to that which ad copy has been successful, as time passes, for this main/core keyword”resorts”.
Domain Ad History
Except it shows the domain Ad History is similar to Keyword Advertisement History History of a particular domainname.
This instrument is useful in looking at keywords Which Have Been effective for Your competitors (or larger players on your market ) and which ones they attempted and left (which may be ones that you prevent from the gate). All this assumes the domain you’re currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word relationships, Publicly available keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. You can filter from CPC, search volume as you can see, and you can exclude keywords.
For me personally, I prefer to use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive research tool versus a research tool. Keyword Site Analysis
Pricing and Plans
As I just mentioned, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (roughly $39 per month ). Though, contrary to other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search success. All plans have an unlimited number of competitor/domain comparison search results name, key word, keyword group, backlink, and domain name combined with boundless data export. The performance that you get with SpyFu for your cost is an important factor in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the instrument even more appealing for research that is keyword that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Basic Plan provides you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) bumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the firm has slashed its pricing.
I find their tools pretty helpful for search. I do not use Their own Keyword Smart Search much as explained above but the amount of data that They give (in a simple fashion) at the price points that they give is very A nice combination. SpyFu makes its way into my toolbox on just about Each undertaking. Keyword Site Analysis