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SpyFu is among the feature rich tools, but probably has the Least appealing interface out there. SpyFu offers SEO and PPC spy application options . Keyword Spy Free Trial
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform across the spectrum of SEO tooling, but with this review we are focusing primarily on its ad hoc research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Recommendations and management capacities are built in during SpyFu, however I began from the Keyword Research tab.
When I used the Exact Same set of five Key words to observe outcomes differed between every one of my competitors. Were digital marketing pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might search for (including publishers such as PCMag) as well as to find related search results and vulnerable competition sites.
I found that, after running searches on my five test terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much money a key word could be worth. After searching”digital advertising,” for instance, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword summary, related key words, advertiser history, status background, traffic, key word grouping, and SERP analysis. That is only for a single key word question, showing how SpyFu does arguably the most granular deep-dive investigation into data of the tools I analyzed.
Atop the primary results, SpyFu gave me not CPC for the Keyword, however a daily and yearly cost breakdown as well as how many unique advertisers had appeared on the key word in the last year. I got exactly the exact same level of cost breakdown once I clicked on the Related Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a specific price every day, daily investigation volume, difficulty score, and much more.
In the bottom of the results that are key word was that the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Guru both offer a much more detailed breakdown in this respect. SpyFu focuses on cost, which may or may not be significant to your small business. Results such as the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on that search page as time passes, was somewhat too in the weeds for me as a novice SEO tool user. However, for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Keyword Spy Free Trial
With SpyFu Kombat you can look at overlapping and site specific key words For up to 3 websites. For your PPC version you may also find a graph which goes back over a period of a few years demonstrating that the overall number of key words being bid on by all three websites. You can also rollover the chart to see keywords specific to just 2 of the websites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as two of those other sites. It is going to also show you that the PPC budgets of the websites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click, towards the right of this chart. You can view and download those key words for your use. As you can see I am on the advertisements tab but the choices are similar when you click the natural tab (on the upper box, the organic one on the bottom shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget should also give you a good notion of what of the bigger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to check at if you chance to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain name on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at how a website might split parts of the principal domain, perhaps a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Keyword Spy Free Trial
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with monthly search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four main metrics where key word research is worried. On the left of the table are the key words you’ve researched and grouped yourself, or high keyword group suggestions from SpyFu. On the top right of this desk you can subsequently add selected key words to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there’s a Top Lists segment with concentrated lists of domain names and keywords like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the options.
Next to Top Lists, there is a dedicated Company Leads tab. This basically acts exactly the same way as a keyword search: You enter a place, key words and businesses, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of leads with this site’s monthly advertising budget and contact information that is available that can be exported to your CRM or direct management system. I’d like to see SpyFu proceed a step farther with this and incorporate its own SEO lead lists directly with a platform such as Salesforce$75.00 in salesforce.com, but the instrument is already ahead of the curve. SEMrush has a beta lead generation instrument, but that is the closest comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups . Users can download the templates in the SpyFu website and upload to an AdWords account.
The platform also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank tracking in a campaign. My SpyFu is just available in paid programs (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and then add a new job. It is the best and only case in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you take Keywords you’ve identified and begin ongoing tracking that keyword position changes and reports back together with weekly domain positions. Using the tab, I was able to set up custom SEO reports in a few simple steps: Enter a domain name and choose if to conduct a document on SpyFu’s suggested custom keywords or domain key words. I entered my five custom keywords in a field, chose up to five opponents’ URLs, and then was given the choice to run either a report or a monthly report.
This sort of analysis is another area where SpyFu stands out, since it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the tool immediately built an interactive information visualization which revealed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls a”key word universe,” list CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This study breakdown is just another feature that helps unearth ways to acquire an SEO advantage. Keyword Spy Free Trial
With the SEO performance of its Solution, SpyFu has introduced a study tool called Nacho Analytics, which offers access to different sites’ internet analytics. Through this platform, you can see time-of-day traffic sections, and on-page behavior.
Keyword Advertisement History
Advertisement History will show you, via coded bars often the Key words appeared in a domain’s PPC campaign alongside any modifications in the ad copy (all of which can be exported to excel). It reveals that a year’s worth of data and extends back to 2006 through the Bonus History Button.
So it is fairly straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the advertisement history of the key word”, plain and simple. If you find a key word being advertised on by a PPC advertiser that is good persistent then you can look to apply that ad copy technique to some market of that keyword. If I had been advertisements for”resorts in Oklahoma” I might pay attention to that which ad copy was successful, as time passes, for that main/core key word”hotels”.
Domain Advertisement History
Domain Ad History Is like Keyword Advertisement History except it reveals the History of a specific domainname.
This instrument is useful in looking at keywords Which Have Been successful for Your competitors (or bigger players on your market ) and which ones they attempted and abandoned (which could be ones that you avoid from the gate). All of this assumes the domain you are currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word connections, Publicly accessible keyword information, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you could also filter look volume, by CPC, and you can also exclude key words.
For me personally, I would rather use the Organic key words found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search instrument versus a keyword search tool. Keyword Spy Free Trial
Pricing and Plans
As I said, SpyFu’s Basic plan starts at $33 each Month when billed yearly (or $39 per month ). Though, contrary to other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not price by search results. All plans come with an infinite number of domain, keyword, keyword collection, backlink, and comparison search results combined with data export. The performance you get with SpyFu for your cost is an important factor in the reason we gave it an Editors’ Choice, along with the unlimited search volumes make the instrument even more attractive for keyword research that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Basic Plan gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed annually) bumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has actually slashed on its pricing since our original review, which makes it attractive to SMBs.
I find their tools helpful for competitive research. I do not use Their Keyword Smart Search which They give (in a simple fashion) at the price points that they give is quite A nice combination. SpyFu makes its way Every undertaking. Keyword Spy Free Trial