SpyFu is among the feature rich tools, but has the Least appealing interface on the market. SpyFu provides SEO and PPC spy application choices alongside their very own research tool. Keyword
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this review we’re focusing primarily on its own ad hoc lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Keyword recommendations and direction capacities are built in throughout SpyFu, however I started in the Keyword Research tab.
When I used exactly the same set of five Keywords to see how outcomes differed between each of my competitors. Were electronic advertising, pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might search for (including publishers like PCMag) as well as to find associated search results and vulnerable competition sites.
After running searches I discovered that SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with exactly how much money a key word is worth. After searching”digital advertising,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser history, ranking history, traffic, key word group, and SERP analysis. That is only for one key word query, revealing how SpyFu will the most granular investigation into key word data of all the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Keyword, however a daily and yearly cost breakdown as well as how many unique advertisers had appeared on the keyword in the past year. I received the exact same level of price breakdown when I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular price per day, daily investigation volume, difficulty rating, and more.
At the bottom of the results that are key word was that the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Pro both offer a much more detailed breakdown in this respect. SpyFu targets cost, which might or may not be important to your business. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on that search page over time, was somewhat too from the weeds for me as a novice SEO tool user. But for advertisers and digital marketers, SpyFu can be a gold mine. Keyword
With SpyFu Kombat you can look at overlapping and site Certain keywords For up to 3 websites. For the PPC version you may also find a chart which goes over a period of a couple years showing the general amount of keywords being bid on by all 3 websites. You may also rollover the chart to find keywords specific to just two of those websites if you feel the 3rd website may not be doing as great a job (or vice versa) as 2 of those other sites. It is going to also show you the PPC budgets of those websites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click on an area of the circle graph it will show you the Keywords in whatever bucket you click. It is possible to view and download those keywords for your own use. As you can see I am on the advertisements tab however, the options are comparable when you click on the natural tab (on the upper box, the natural one at the underside shows you total organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC ad budget must also give you a good notion of what of the bigger sites are more to the PPC or SEO aspect of things which can be a good barometer to check at if you happen to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at how a website might split parts of the principal domain, perhaps a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Keyword
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of the table are either the keyword you have researched and booted yourself, or top keyword class tips from SpyFu. At the top right of this table you can subsequently add chosen keywords for lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists segment with concentrated lists of domains and keywords like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Alongside Top Lists, there is a dedicated Company Leads tab. This essentially acts the exact same way as a search: You enter a place, businesses and key words, and refine outcomes using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with this site advertising budget and accessible contact information that may subsequently be exported into lead management system or your CRM. I’d love to view SpyFu proceed a step farther with this and integrate its own SEO lead lists directly with a platform like Salesforce$75.00 in salesforce.com, but this instrument is already ahead of the curve. SEMrush has a beta lead generation tool, but that’s the closest any optimization merchandise that I tested comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are key word . Users can download the templates from the SpyFu site and then upload to a AdWords account.
The platform also includes SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword study and rank monitoring in a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped key words plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and then include a new project. It is the best and only example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you take Keywords youbegin continuing monitoring that keyword ranking changes and reports back with domain rankings and’ve identified. Utilizing the webpage, I was able to prepare custom SEO reports in a few simple measures: Enter a domain name choose whether or not to run a report on SpyFu’s suggested custom keywords or domain keywords. I entered my five custom keywords in a field, chose up to five opponents’ URLs, and then was given the choice to run a report or a recurring report.
That Type of analysis is another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the instrument built an interactive data visualization that showed where PCMag’s top key words overlapped with our opponents. There is also what SpyFu calls for a”key word universe,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature that helps ways to gain an SEO edge. Keyword
With the SEO functionality of its primary product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to other sites’ internet analytics. Through this stage, you can see search-engine behaviour visitors, and segments.
Keyword Advertisement History
You will be shown by keyword Advertisement History, through color bars often the Key words appeared in a domain PPC campaign along with any changes in the ad copy (all of which can be exported to excel). It shows a year’s worth of information and goes back to 2006 via the Bonus History Button.
So it’s fairly straightforward, which is exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here’s the ad history of this key word”, plain and simple. If you see a keyword being advertised on by a good PPC advertiser consistent then it’s possible to look to apply that ad copy technique to a market of that keyword that is bigger. If I had been advertisements for”resorts in Oklahoma” I might pay attention to what ad copy was successful, over time, for that main/core key word”resorts”.
Domain Ad History
Except it reveals the domain Ad History is similar to Keyword Advertisement History Key word history of a particular domainname.
This tool is useful in Taking a Look at keywords Which Have Been effective for Your opponents (or larger players in your niche) and which ones that they tried and left (which could be ones that you prevent out of the gate). All of this presumes the domain you are currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term connections, Publicly accessible keyword information, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you enter. You could filter by CPC, search volume as you can see, and you might also exclude key words.
For me personally, I prefer to use the PPC keywords as well as the Organic key words found In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search instrument versus a research tool. Keyword
Pricing and Strategies
Since I just said, SpyFu’s Basic plan begins at $33 each Month when billed yearly (or $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not price by search results. All programs come with an infinite number of backlink , key word, keyword collection, domain, and competitor/domain comparison search results along with data export. The functionality you get with SpyFu for your cost is a significant factor in why we gave it an Editors’ Choice, and the boundless search volumes make the tool much more attractive for research that is keyword that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Basic Plan provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) lumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The firm has really slashed its pricing since our initial review, which makes it even more attractive to SMBs.
I find that their tools pretty useful for research that is competitive. I don’t use Their Keyword Smart Search that They provide (in a straightforward fashion) in the price points that they give is quite A nice combination. SpyFu makes its way Each project. Keyword