Intro Keyword Statistics
SpyFu is one of the feature rich tools, but probably has the Attractive interface on the market. SpyFu provides SEO and PPC spy application choices alongside their very own keyword research tool. Keyword Statistics
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform across the spectrum of SEO tooling, but with this review we’re focusing mostly on its own ad hoc keyword research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in throughout SpyFu, but I began in the Keyword Research tab.
When I used exactly the same set of five Key words to observe outcomes differed between each of my competitors. The five keywords that I used were IT consultant , electronic marketing, online shopping, pcmag, and small business bookkeeping. I chose this combination to simulate real-world terms that companies might hunt for (such as publishers such as PCMag) as well as to discover related search results and vulnerable competitor websites.
I discovered that after running searches in my five evaluation terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with how much cash a keyword is worth. After hunting”digital advertising,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser history, ranking history, traffic, key word grouping, and SERP analysis. That is only for one key word showing SpyFu will arguably the most granular research into data of all the tools I tested.
Atop the results, SpyFu gave me not only CPC for the Key word, but a daily and yearly cost breakdown in addition to the number of unique advertisers had appeared on the keyword in the last year. I got the exact same degree of cost breakdown when I clicked on the Associated Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular cost every day, daily search volume, difficulty rating, and more.
In the bottom of the key word results was that the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Pro equally offer a more comprehensive breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on that search page over time, was somewhat too in the weeds for me as a novice SEO tool user. However, for advertisers and digital marketers, SpyFu can be a gold mine. Keyword Statistics
With SpyFu Kombat you can look at overlapping and site Certain key words For up to 3 sites. For your PPC version you can also find a graph which goes back over a span of a few years showing that the overall amount of keywords being bid on by all three sites. You can also rollover the chart to find keywords specific to only two of those websites if you feel the 3rd site may not be doing as great a job (or vice versa) as 2 of those other sites. It is going to also show you the PPC budgets of the websites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle graph it will show you that the Keywords in whatever bucket you click, to the right of this graph. It is possible to see and download those keywords for your use. As you can see I’m on the ads tab however, the options are comparable when you click the organic tab (on the upper box, the organic one at the underside shows you total organic key words ).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic search phrases + PPC ad budget should also give you an notion of which of the bigger sites are more into the PPC or SEO aspect of things which can be a good barometer to look in if you chance to be concentrating on one area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and also are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might break out parts of the main domain, perhaps a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to full Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a URL to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Keyword Statistics
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using minimal search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of this table are either the key words you’ve researched and grouped yourself, or high keyword class suggestions from SpyFu. At the top right of this desk you can then add chosen keywords for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its profound connection between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists section with concentrated lists of domain names and key words like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Alongside Top Lists, there is a dedicated Company Leads tab. This acts the exact same way as a key word search: You enter a place, industries and key words, and refine outcomes using filters such as AdWords budget and SEO clicks. The research returns a list of leads with that website’s monthly ad budget and contact information that can be exported to lead management system or your CRM. I’d love to view SpyFu go a step farther with this and incorporate its SEO lead lists straight with a platform like Salesforce$75.00 in salesforce.com, but the tool is currently ahead of the curve. SEMrush has a beta lead generation instrument, but that is the closest any optimization merchandise I tested comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are keyword in countless industries. Users may download the templates in the SpyFu website and then upload into an AdWords account.
The platform also includes SEO campaign management With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated key word research and rank tracking within a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to install multiple jobs tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and add a new project. It’s the only and greatest example in this roundup of built-in, SEO-focused PM.
There is also You ‘ve identified and start tracking that keyword ranking changes and reports back together with domain rankings. Utilizing the webpage, I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name choose whether or not to run a report on SpyFu’s suggested domain key words or custom keywords. I entered my five habit key words in a field, chose up to five opponents’ URLs, then was given the choice to run a report or a recurring monthly report.
This sort of analysis that is competitive is just another area where SpyFu stands outside, since it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the instrument built an interactive information visualization that showed where PCMag key words overlapped with our opponents. There is also what SpyFu calls a”key word universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This study breakdown is another feature which helps unearth ways for one to acquire an SEO advantage. Keyword Statistics
Together with the SEO functionality of its main Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the web analytics of other websites. Through this platform, you can view time-of-day traffic sections, and on-page behavior.
Keyword Advertisement History
You will be shown by keyword Ad History, through colour coded bars, how frequently the Key words appeared in a domain PPC campaign along with any changes in the ad copy (all of which can be exported into excel). It reveals a year’s worth of data and goes back to 2006 through the Bonus History Button.
So it’s pretty straightforward, which is what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the ad history of the key word”, plain and simple. If you find a key word being promoted on by a PPC advertiser consistent you can look to apply that ad copy technique to a market of that keyword. If I had been advertisements for”hotels in Oklahoma” I would listen to that which ad copy was successful, over time, for that main/core keyword”resorts”.
Domain Advertisement History
Domain Ad History is similar to Keyword Advertisement History except it reveals the History of a domainname.
This tool is useful in Taking a Look at keywords that have been effective for Your competitors (or larger players in your niche) and which ones that they tried and abandoned (which could be ones for you to avoid from the gate). All this presumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term connections, Publicly available keyword information, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. You could filter look volume, from CPC as you can see, and you might exclude key words.
For me personally, I would rather use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a research tool versus a keyword search tool. Keyword Statistics
Pricing and Plans
Since I just mentioned, SpyFu’s Fundamental plan starts at $33 per Month when billed yearly (or $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search success. All programs have an unlimited number of backlink name, keyword, keyword collection, domain, and comparison search results combined with unlimited data export. The performance you get with SpyFu for the cost is an important factor in why we gave it an Editors’ Choice, and the search volumes make the tool much more appealing for ad hoc study that is keyword.
That is not to say SpyFu does not cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) lumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the firm has really slashed its pricing because our inspection, making it attractive to SMBs.
I find their tools pretty useful for research that is aggressive. I do not use Their own Keyword Smart Search which They give (in a simple fashion) at the price points that they give is very A wonderful combination. SpyFu makes its way into my toolbox on just about Every undertaking. Keyword Statistics