Intro Keyword Suggestion Generator
SpyFu is one of the feature rich tools, but has the Least attractive interface out there. SpyFu offers SEO and PPC spy tool options along with their own research tool. Keyword Suggestion Generator
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do across the spectrum of SEO tooling, but for this review we’re focusing on its own ad hoc keyword research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Direction capacities and keyword recommendations are built in throughout SpyFu, however I started in the Keyword Research tab.
When I used the Exact Same set of five Key words to observe how results differed between every one of my competitors. Were electronic advertising, pcmag, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that businesses might hunt for (including publishers like PCMag) and to discover related search results and vulnerable competitor sites.
After conducting searches I discovered that SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with how much money a key word could be worth. After searching”digital advertising,” for example, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into keyword summary, related keywords, advertiser background, ranking history, traffic, key word grouping, and SERP analysis. That is just for one keyword query, showing how SpyFu does arguably the most granular investigation into data of all the tools I analyzed.
Atop the main results, SpyFu gave me not only CPC for the Keyword, however a daily and yearly cost breakdown as well as the number of unique advertisers had emerged on the key word in the past year. I got the same level of cost breakdown once I clicked on the Related Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a particular price per day, daily search volume, difficulty rating, and more.
At the bottom of the results was the SERP analysis. This broke down every URL in the search results page, however KWFinder and Moz Guru equally provide a much more comprehensive breakdown in this respect. SpyFu focuses on cost, which may or may not be significant to your business. Results such as the Advertiser History chart, a long list and complicated diagram of the advertisements appearing on this search page as time passes, was a bit too in the weeds for me as a novice SEO tool user. But for advertisers and digital marketers, SpyFu is a gold mine. Keyword Suggestion Generator
With SpyFu Kombat you can look at overlapping and website key words For up to 3 websites. For your PPC version you can also find a chart which goes over a period of a couple years showing that the overall number of key words being bid on by all 3 websites. You may also rollover the graph to see keywords specific to just two of those websites if you feel the 3rd site might not be doing as good a job (or vice versa) as two of those other sites. It will also show you that the PPC budgets of the websites in addition to the number of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle chart it will show you that the Keywords in whatever bucket you click. You can view and download those key words for your own use. As you can see I’m on the advertisements tab however, the options are similar once you click on the natural tab (on the top box, the natural one on the bottom shows you total organic key words ).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic keywords + PPC ad budget must also give you an notion of what of the bigger sites are more to the PPC or SEO side of things which can be a good barometer to check at if you happen to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain name on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a site might split parts of the main domain, perhaps a good place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Ad History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (using a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Keyword Suggestion Generator
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with monthly search volume, CPC, problem score, and monthly cost. All these are SpyFu’s four main metrics where key word research is concerned. On the left of this desk are the keyword you have researched and grouped yourself, or high keyword group suggestions from SpyFu. At the top right of the table you can subsequently add selected key words to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists section with concentrated lists of domains and keywords like”Assets Which Pay the maximum On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the options.
Next to Top Lists, there is a dedicated Company Leads tab. This basically acts exactly the same manner You enter key words and industries, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with that website’s monthly advertising budget and accessible contact information that may subsequently be exported to your CRM or direct management system. I’d love to view SpyFu proceed a step further with this and integrate its SEO lead lists directly with a stage like Salesforce$75.00 in salesforce.com, but the tool is currently ahead of the curve. SEMrush has a beta generation tool, but that is the closest comes to exactly what SpyFu offers.
But, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups that are key word . The templates can be downloaded by users from the SpyFu website and then upload to an AdWords account.
The platform also includes SEO campaign management With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank tracking within a campaign. My SpyFu is just available in paid programs (not the free trial), but it lets you install multiple jobs tracking grouped key words plotted against SEO position, traffic worth, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and then add a new job. It’s the greatest and only case in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose You start tracking that reports back with weekly domain positions and keyword position changes and’ve identified. I was able to prepare custom SEO reports in a few straightforward steps: Enter a domain name then choose if to run a report on SpyFu’s suggested custom key words or domain key words. I entered my five custom key words in a field, picked up to five opponents’ URLs, then was given the option to run a one time report or a monthly report.
This Type of analysis is another area where SpyFu stands outside, as it also has a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument built an interactive information visualization that showed where PCMag’s top key words overlapped with our competitors. There is also what SpyFu calls for a”key word world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature that will help ways to gain an SEO advantage on the competition. Keyword Suggestion Generator
With the SEO performance of its primary product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the web analytics of other sites. Through this platform, you can see time-of-day visitors segments, and behavior that is on-page.
Keyword Advertisement History
You will be shown by Ad History, via colour bars frequently the Keyword appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which may be exported to excel). It extends back to 2006 through the Bonus History Button and shows a year’s worth of data up front.
So it’s fairly straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the advertisement history of the key word”, plain and simple. If you find a key word being promoted on by a PPC advertiser persistent then you can look to employ that ad copy technique to a market of that bigger keyword. If I were advertisements for”hotels in Oklahoma” I might pay attention to what ad copy has been successful, as time passes, for this main/core keyword”resorts”.
Domain Ad History
Domain Ad History Is like Keyword Advertisement History except it shows the Keyword history of a domainname.
This tool is useful in Taking a Look at keywords Which Have Been effective for Your competitors (or larger players on your market ) and which ones they attempted and abandoned (which may be ones for you to avoid from the gate). All of this assumes the domain you’re currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes term relationships, Publicly accessible keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you input. You could filter search volume, from CPC as you can see, and you can exclude keywords.
For me personally, I prefer to use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a research tool versus a keyword search tool. Keyword Suggestion Generator
Pricing and Plans
As I just mentioned, SpyFu’s Fundamental plan starts at $33 per Month when billed yearly (or $39 per month ). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search success. All programs have an unlimited number of backlink , key word, keyword collection, domain name, and comparison search results along with data export. The performance that you get with SpyFu for the price is a significant element in why we gave it an Editors’ Choice, and the boundless search volumes make the tool much more appealing for keyword study that is ad hoc.
That is not to say SpyFu does not cap anything. The Basic Program provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed annually) lumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The firm has actually slashed its pricing.
I find that their tools pretty helpful for search. I don’t use Their Keyword Smart Search that They give (in a straightforward fashion) in the price points that they provide is very A nice combination. SpyFu makes its way Every undertaking. Keyword Suggestion Generator