Background Keyword Suggestion Tool
SpyFu is one of the more feature rich tools, but likely has the Attractive interface on the market. SpyFu provides SEO and PPC spy application options . Keyword Suggestion Tool
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this review we are focusing on its ad hoc lookup capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Management capabilities and recommendations are built in throughout SpyFu, but I started in the Keyword Research tab.
When I used exactly the Exact Same set of five Key words to see how results differed between every one of my competitors. Were digital advertising, pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that businesses might hunt for (including publishers like PCMag) and to discover associated search results and vulnerable competitor sites.
I found that after conducting searches on my five evaluation terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much money a keyword is worth. After hunting”digital marketing,” for example, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to key word summary, related key words, advertiser history, ranking history, traffic, key word group, and SERP analysis. That’s only for one keyword showing how SpyFu does arguably the most granular research into data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown as well as the number of unique advertisers had emerged on the keyword in the last year. I received the same level of cost breakdown when I clicked on the Related Keyword, which also allowed me to narrow results using a left-hand filter menu to a particular price per day, daily search volume, difficulty score, and more.
In the bottom of the keyword results was the SERP analysis. This broke down every URL in the search results page, though KWFinder and Moz Guru equally offer a much more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History chart, a long list and complex diagram of the ads appearing on that search page as time passes, was somewhat too in the weeds for me as a novice SEO instrument user. But for advertisers and marketers, SpyFu can be a gold mine. Keyword Suggestion Tool
With SpyFu Kombat you can look at overlapping and site Certain key words To get up to 3 websites. For the PPC version you may also find a graph which goes over a period of a few years demonstrating that the general amount of keywords being bid on by all 3 websites. You can also rollover the graph to find keywords specific to only two of the websites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as two of the other sites. It is going to also show you that the PPC budgets of those websites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click on an area of the circle graph it will show you the Keywords in whatever bucket you click, towards the right of the chart. You can see and download those key words for your use. As you can see I am on the advertisements tab however, the options are similar when you click the natural tab (on the upper box, the organic one on the underside shows you complete organic keywords).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget must also give you an idea of what of the larger sites are more into the PPC or SEO aspect of things which can be a good barometer to check at if you chance to be focusing on one area on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at how a site might break out parts of the main domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Keyword Suggestion Tool
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty rating, and monthly price. These are SpyFu’s four chief metrics where keyword research is concerned. On the left of this desk are the key words you’ve researched and grouped yourself, or top keyword class suggestions from SpyFu. At the top right of this table you can then add selected keywords to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and customer relationship management (CRM). In the List Builder tab, there is a Best Lists section with concentrated lists of domain names and key words like”Assets Which Pay the Most On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are some of the options.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This acts exactly the same manner You enter a location, industries and keywords, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of leads with the monthly ad budget and contact information that may then be exported to your CRM or direct management system of this site. I’d love to see SpyFu proceed a step further with this and integrate its SEO lead lists straight with a stage like Salesforce$75.00 at salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a lead generation tool, but that is the closest any optimization product I tested comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups . The templates can be downloaded by users in the SpyFu site and then upload into an AdWords account.
The system also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank monitoring in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it lets you set up multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and add a new job. It’s the greatest and only case in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you choose Keywords you’ve identified and start monitoring that keyword position changes and reports back together with weekly domain rankings. I was able to set up custom SEO reports in a few simple steps: Enter a domain name and then choose whether or not to run a document on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit key words in a field, picked up to five opponents’ URLs, then was given the option to run a one time report or a monthly report.
This Type of aggressive analysis is another area in which SpyFu stands outside, since it also includes a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the tool built an interactive information visualization that showed where PCMag’s top keywords overlapped with our competitors. There is also what SpyFu calls for a”key word world,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is just another feature which helps unearth ways for you to gain an SEO advantage. Keyword Suggestion Tool
With the SEO functionality of its main product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to other sites’ internet analytics. Through this platform, you can view search-engine behaviour traffic, and segments.
Keyword Ad History
You will be shown by Advertisement Background, through colour bars frequently the Key words appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which may be exported to excel). It shows a year’s worth of information and goes back to 2006 via the Bonus History Button.
So it’s fairly straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here’s the advertisement history of the key word”, plain and simple. If you find a keyword being advertised on by a fantastic PPC advertiser consistent then you can look to apply that ad copy technique to a market of the keyword. If I had been advertising for”resorts in Oklahoma” I might pay attention to that which ad copy was successful, as time passes, for that main/core keyword”hotels”.
Domain Advertisement History
Domain Ad History Is like Keyword Ad History except it reveals the History of a particular domain.
This instrument is useful in looking at keywords that have been effective for Your opponents (or larger players on your niche) and which ones they attempted and abandoned (which could be ones for you to avoid out of the gate). All of this presumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word connections, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you could also filter look volume, from CPC, and you can also exclude key words.
For me personally, I would rather use the PPC keywords as well as the Organic key words found In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research tool versus a keyword search tool. Keyword Suggestion Tool
Pricing and Plans
Since I mentioned, SpyFu’s Fundamental plan starts at $33 each Month when billed yearly (roughly $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search success. All programs have an infinite number of domain name, keyword, keyword group, backlink, and competitor/domain comparison search results combined with data export. The functionality you receive with SpyFu for your price is a significant factor in why we gave it an Editors’ Choice, and the unlimited search volumes make the instrument even more appealing for research that is keyword that is ad hoc.
That is not to say SpyFu does not cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) lumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the company has actually slashed its pricing.
I find their tools pretty useful for research. I don’t use Their own Keyword Smart Search much as explained above but the number of data which They give (in a straightforward fashion) in the price points they give is quite A combination that is nice. SpyFu makes its way Every undertaking. Keyword Suggestion Tool