Intro Keyword Suggestions
SpyFu is one of the more feature rich tools, but has the Attractive interface on the market. SpyFu provides SEO and PPC spy application choices . Keyword Suggestions
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do across the spectrum of SEO tooling, but with this particular review we are focusing mostly on its own ad hoc lookup capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Management capacities and recommendations are built in throughout SpyFu, however I started from the Keyword Research tab.
When I used the Exact Same set of five Keywords to observe outcomes differed between each of my opponents. The five keywords I used were electronic marketing pcmag, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that companies might hunt for (including publishers like PCMag) as well as to discover related search results and vulnerable competition websites.
I discovered that, after running searches on my five test terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with exactly how much money a key word could be worth. After hunting”digital marketing,” for example, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into key word summary, related keywords, advertiser background, status background, traffic, key word group, and SERP analysis. That is only for a single keyword query, revealing how SpyFu will the most granular deep-dive investigation into data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Keyword, however a daily and yearly cost breakdown in addition to how many unique advertisers had appeared on the keyword in the past year. I received the exact same degree of cost breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results employing a left-hand filter menu to a particular cost every day, daily search volume, difficulty rating, and more.
In the bottom of the results was the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Guru both provide a more comprehensive breakdown in this regard. SpyFu focuses on price, which might or may not be significant to your small business. Results like the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on this search page as time passes, was somewhat too from the weeds for me as a newcomer SEO tool user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Keyword Suggestions
With SpyFu Kombat you can look at overlapping and website specific key words For up to 3 websites. For your PPC version you can also find a chart which goes back over a span of a few years demonstrating the overall number of keywords being bid on by all three sites. You may also rollover the graph to find keywords specific to just 2 of those sites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as two of the other sites. It will also show you the PPC budgets of the sites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click an area of the circle graph it will show you that the Keywords in whatever bucket you click, towards the right of the chart. It is possible to view and download those key words for your use. As you can see I’m on the advertisements tab however, the choices are comparable when you click on the natural tab (on the top box, the organic one at the bottom shows you complete organic key words ).
Switching between the natural tab and the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget should also give you an notion of which of the bigger sites are more to the PPC or SEO aspect of things which can be a fantastic barometer to look at if you happen to be focusing on a single place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain name on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might split parts of the main domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Keyword Suggestions
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of this table are either the key words you have researched and grouped yourself, or high keyword class suggestions from SpyFu. On the top right of this table you can subsequently add selected keywords for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with targeted lists of domain names and key words like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the options.
Alongside Leading Lists, there’s a dedicated Business Leads tab. This basically acts exactly the exact same way You enter a location, key words and businesses, and refine outcomes using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with this site’s monthly advertising budget and contact information that is accessible that can be exported into your CRM or lead management system. I’d like to see SpyFu go a step further with this and integrate its SEO lead lists straight with a platform such as Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush includes a beta generation tool, but that is the closest any additional optimization product that I tested comes to exactly what SpyFu offers.
However, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups in hundreds of industries. Users can download the templates in the SpyFu site and then upload to a AdWords account.
The system also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank tracking within a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and then add a new project. It is the best and only case in this roundup of built-in, SEO-focused PM.
There is also You begin ongoing monitoring that reports back together with weekly domain rankings and keyword ranking changes and’ve identified. I was able to set up custom SEO reports in a few simple measures: Enter a domain name then choose if to conduct a document on SpyFu’s suggested domain keywords or custom key words. I entered my five habit key words chose up to five competitors’ URLs, and then was given the option to run a one time report or a report.
This Type of aggressive analysis is another area in which SpyFu stands out, as it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument built an interactive information visualization that revealed where the top keywords of PCMag overlapped with our competitors. There is also what SpyFu calls a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature that will help unearth ways for one to acquire an SEO edge on your competitors. Keyword Suggestions
With the SEO functionality of its product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to different sites’ web analytics. Through this platform, you can view time-of-day visitors segments, and behavior.
Keyword Ad History
Ad History will show you, through color bars often the Key words appeared in a domain’s PPC campaign along with any changes in the advertisement copy (all of which may be exported into excel). It goes back to 2006 through the Bonus History Button and shows that a year’s worth of information.
So it is pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the advertisement history of the keyword”, plain and simple. If you find a keyword being advertised on by a good PPC advertiser consistent it’s possible to look to employ that ad copy technique to a niche market of that keyword. If I had been advertisements for”hotels in Oklahoma” I might pay attention to that which ad copy has been successful, over time, for this main/core key word”resorts”.
Domain Advertisement History
Domain Ad History Is like Keyword Advertisement History except it shows the History of a domainname.
This tool is useful in Taking a Look Your competitors (or larger players on your niche) and which ones that they tried and abandoned (which may be ones for you to prevent out of the gate). All this assumes the domain you are researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word relationships, Publicly accessible keyword information, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. You could filter by CPC, look volume as you can see, and you can exclude key words.
For me personally, I prefer to use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search tool versus a keyword research tool. Keyword Suggestions
Pricing and Plans
As I mentioned, SpyFu’s Basic plan begins at $33 each Month when billed annually (roughly $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not price by search success. All programs have an infinite number of keyword collection domain, backlink, and comparison search results along with unlimited data export. The functionality that you get with SpyFu for the cost is an important factor in why we gave it an Editors’ Choice, and the boundless search volumes make the instrument much more appealing for research that is keyword that is ad hoc.
That is not to say SpyFu does not cap anything. The Basic Program provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) lumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The company has actually slashed its pricing.
I find that their tools pretty useful for aggressive search. I don’t use Their Keyword Smart Search which They provide (in a simple fashion) in the price points that they provide is quite A combination that is wonderful. SpyFu makes its way Every undertaking. Keyword Suggestions